# NUE skincare Page: https://lovi.care/skincare/sa/brands/nue The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia. NUE is a British skincare brand founded in 2016 and owned by Pamoja Capital since 2021. [gcimagazine.com](https://www.gcimagazine.com/brands-products/news/news/21862534/the-nue-co-receives-25m-series-b-investment) [tracxn.com](https://tracxn.com/d/legal-entities/united-kingdom/the-nue-co-ltd/__OVgqGjsJAqYo1EzqLw1V2jVHFg672ipgQYRN2xMvYhs) [glossy.co](https://www.glossy.co/beauty/wellness-brand-the-nue-co-expands-to-sephora-u-s-as-it-preps-for-global-expansion/) NUE is loved for its soothing [serums](https://lovi.care/skincare/sa/ingredients/serum) and gentle formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Barrier Clear Treatment for acne-prone skin. Daily users enjoy healthier and more resilient skin. This page covers some of the most popular NUE products; for the whole NUE range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgcb99f19ce4). ### NUE [serums](https://lovi.care/skincare/sa/ingredients/serum) and treatments #### Serums and treatments - [Barrier Clear Treatment](https://lovi.care/skincare/sa/p/nue/barrier-clear-treatment/for/sensitive-skin) — Average fit ## Questions and answers ### Is NUE worth it? NUE is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page is also free from fragrance. ### What are NUE's best products? NUE does not feature a single standout product on this page, as all items like the Barrier Clear Treatment hold an Average fit across all skin types. Lovi rates the NUE-focused routine Superior for sensitive, dry, oily, combination, and acne-prone skin. ### Does NUE cause breakouts? No, NUE is unlikely to cause breakouts, and Lovi rates the NUE-focused routine Superior for acne-prone skin. The NUE products on this page list no fragrance in their ingredients. ### Is NUE fragrance-free? Yes, every one of the NUE products on this page lists no fragrance in its ingredients. ### What are the key ingredients in NUE products? NUE products feature live probiotic and Mangifera indica leaf [extract](https://lovi.care/skincare/sa/ingredients/extract) as their key ingredients. These components help support skin health and manage acne-prone skin. [International Journal of Medical Sciences, 2021](https://pubmed.ncbi.nlm.nih.gov/33526970/) [Molecules, 2022](https://pubmed.ncbi.nlm.nih.gov/35897945/) ### How do I build a NUE skincare routine? To build a NUE skincare routine, start with the Barrier Clear Treatment [serum](https://lovi.care/skincare/sa/ingredients/serum), which Lovi rates Average for all skin types. Every one of the NUE products on this page is free from added fragrance. ### What are good alternatives to NUE? Good alternatives to NUE include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi. For dry, sensitive, oily, combination, or acne-prone skin, a BYOMA-focused routine is a strong alternative, with Lovi rating its fit as High or Superior depending on your skin type. ### NUE vs BYOMA: which is better? NUE and BYOMA both rate Superior for dry and sensitive skin. For oily, combination, and acne-prone skin, NUE rates Superior while BYOMA rates High. ### Who owns NUE, and where is it from? NUE is a British brand founded in 2016, owned by Pamoja Capital since 2021. [gcimagazine.com](https://www.gcimagazine.com/brands-products/news/news/21862534/the-nue-co-receives-25m-series-b-investment) [tracxn.com](https://tracxn.com/d/legal-entities/united-kingdom/the-nue-co-ltd/__OVgqGjsJAqYo1EzqLw1V2jVHFg672ipgQYRN2xMvYhs) [glossy.co](https://www.glossy.co/beauty/wellness-brand-the-nue-co-expands-to-sephora-u-s-as-it-preps-for-global-expansion/) ### Is NUE cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NUE as cruelty-free. ## Research behind NUE's key ingredients - [Regulatory effects of Lactobacillus plantarum-GMNL6 on human skin health by improving skin microbiome](https://pubmed.ncbi.nlm.nih.gov/33526970/) Live probiotic · International Journal of Medical Sciences, 2021 - [Lactobacillus reuteri DSM 17938-A comparative study on the effect of probiotics and lysates on human skin](https://pubmed.ncbi.nlm.nih.gov/31021014/) Live probiotic · Experimental Dermatology, 2019 - [The Effect of Lactobacillus plantarum Extracellular Vesicles from Korean Women in Their 20s on Skin Aging](https://pubmed.ncbi.nlm.nih.gov/35723322/) Live probiotic · Current Issues in Molecular Biology, 2022 - [Action of Mangifera indica Leaf Extract on Acne-Prone Skin through Sebum Harmonization and Targeting C. acnes](https://pubmed.ncbi.nlm.nih.gov/35897945/) Mangifera indica leaf extract · Molecules, 2022 - [Potential of electro-sprayed purified mangiferin nanoparticles for anti-aging cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38046636/) Mangifera indica leaf extract · RSC Advances, 2023 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/sa/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/sa/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/sa/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/sa/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/sa/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/sa/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/sa/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/sa/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/sa/brands/ren-clean-skincare) - British skincare: [facefacts](https://lovi.care/skincare/sa/brands/facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/sa/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/sa/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/sa/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/sa/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/sa/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/sa/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/sa/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/sa/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/sa/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/sa/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/sa/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/sa/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/sa/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/sa/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/sa/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/sa/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/sa/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/sa/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/sa/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/sa/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/nue - United Kingdom: https://lovi.care/skincare/uk/brands/nue - Ireland: https://lovi.care/skincare/ie/brands/nue - Germany: https://lovi.care/skincare/de/brands/nue - France: https://lovi.care/skincare/fr/brands/nue - Italy: https://lovi.care/skincare/it/brands/nue - Netherlands: https://lovi.care/skincare/nl/brands/nue - Spain: https://lovi.care/skincare/es/brands/nue - Canada: https://lovi.care/skincare/ca/brands/nue - Australia: https://lovi.care/skincare/au/brands/nue - Singapore: https://lovi.care/skincare/sg/brands/nue - Saudi Arabia: https://lovi.care/skincare/sa/brands/nue (this page) - United Arab Emirates: https://lovi.care/skincare/ae/brands/nue