# E45 skincare Page: https://lovi.care/skincare/sa/brands/e45 The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Saudi Arabia. E45 is a British skincare brand founded in 1952 and owned by KKR & Co. Inc. since 2025. [marketscreener.com](https://www.marketscreener.com/news/kkr-co-inc-completed-the-acquisition-of-karo-healthcare-ab-from-eqt-viii-fund-managed-by-eqt-par-ce7c50d3dc88f42c) [e45.com](https://e45.com/za/about-e45/) [beautymatter.com](https://beautymatter.com/articles/reckitt-benckiser-to-sell-e45-skincare-to-karo-pharma-for-268-million) E45's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Cream highest. This page covers some of the most popular E45 products; for the whole E45 range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg6c4de7f617). ### E45 moisturizers #### Moisturizers - [Cream](https://lovi.care/skincare/sa/p/e45/cream/for/dry-skin) — High fit — [SAR 127.97 at Amazon](https://www.amazon.sa/dp/B001RYUCQ0?tag=lovisa02-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is E45 worth it? E45 is worth it because Lovi rates the E45-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the E45 products on this page are entirely fragrance-free, making them gentle for daily use. ### What are E45's best products? E45 Cream is the product featured on this page, and Lovi rates it High for dry and dry sensitive skin. The E45 products on this page list no fragrance in their ingredients. ### Which E45 moisturizer is best for dry skin? E45 Cream is the best moisturizer for dry skin, for which Lovi rates it High. It helps keep very dry skin soft and smooth. [Journal of the American Academy of Dermatology, 1992](https://pubmed.ncbi.nlm.nih.gov/1564142/) ### Does E45 cause breakouts? E45 Cream is unlikely to cause breakouts for dry skin, where Lovi rates it High, but it requires caution for oily skin because it may clog pores. The E45 products on this page list no fragrance in their ingredients. ### Is E45 fragrance-free? Yes, every one of the E45 products on this page is formulated without any added fragrance in its ingredients, making them a gentle choice for daily care. ### What are the key ingredients in E45 products? The key ingredients in E45 products include [white soft paraffin](https://lovi.care/skincare/sa/ingredients/petrolatum), [light liquid paraffin](https://lovi.care/skincare/sa/ingredients/mineral-oil), [glycerin](https://lovi.care/skincare/sa/ingredients/glycerin), and anhydrous [lanolin](https://lovi.care/skincare/sa/ingredients/lanolin), which help lock in moisture and soften dry skin. White soft paraffin and liquid paraffin repair the skin barrier and prevent [water](https://lovi.care/skincare/sa/ingredients/water) loss. [Journal of the American Academy of Dermatology, 1992](https://pubmed.ncbi.nlm.nih.gov/1564142/) ### How do I build a E45 skincare routine? To build an E45 routine, apply Cream to keep dry skin soft and smooth. Lovi rates the E45-focused routine Superior for dry skin, sensitive skin, combination skin, acne-prone skin, and oily skin. ### Where can I buy E45, and how much does it cost? E45 is available from stores in Saudi Arabia shown on the page. Prices range from SAR 127.97 to SAR 127.97, with most falling within that same range. ### What are good alternatives to E45? Good alternatives to E45 on Lovi include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi. Lovi rates E45-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. ### E45 vs BYOMA: which is better? E45 is generally better than BYOMA, as Lovi rates the E45-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas BYOMA-focused routines reach only High fit for oily, combination, and acne-prone skin. ### Who owns E45, and where is it from? E45 is a British brand founded in 1952, owned by KKR & Co. Inc. since 2025. [marketscreener.com](https://www.marketscreener.com/news/kkr-co-inc-completed-the-acquisition-of-karo-healthcare-ab-from-eqt-viii-fund-managed-by-eqt-par-ce7c50d3dc88f42c) [e45.com](https://e45.com/za/about-e45/) [beautymatter.com](https://beautymatter.com/articles/reckitt-benckiser-to-sell-e45-skincare-to-karo-pharma-for-268-million) ### Is E45 cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list E45 as cruelty-free. ## Research behind E45's key ingredients - [Effects of petrolatum on stratum corneum structure and function](https://pubmed.ncbi.nlm.nih.gov/1564142/) White soft paraffin · Journal of the American Academy of Dermatology, 1992 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation](https://pubmed.ncbi.nlm.nih.gov/26927034/) Anhydrous lanolin medilan · Molecules, 2016 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/sa/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/sa/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/sa/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/sa/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/sa/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/sa/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/sa/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/sa/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/sa/brands/ren-clean-skincare) - British skincare: [facefacts](https://lovi.care/skincare/sa/brands/facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/sa/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/sa/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/sa/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/sa/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/sa/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/sa/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/sa/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/sa/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/sa/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/sa/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/sa/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/sa/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/sa/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/sa/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/sa/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/sa/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/sa/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/sa/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/sa/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/sa/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/e45 - United Kingdom: https://lovi.care/skincare/uk/brands/e45 - Ireland: https://lovi.care/skincare/ie/brands/e45 - Germany: https://lovi.care/skincare/de/brands/e45 - France: https://lovi.care/skincare/fr/brands/e45 - Italy: https://lovi.care/skincare/it/brands/e45 - Netherlands: https://lovi.care/skincare/nl/brands/e45 - Spain: https://lovi.care/skincare/es/brands/e45 - Canada: https://lovi.care/skincare/ca/brands/e45 - Australia: https://lovi.care/skincare/au/brands/e45 - Singapore: https://lovi.care/skincare/sg/brands/e45 - Saudi Arabia: https://lovi.care/skincare/sa/brands/e45 (this page) - United Arab Emirates: https://lovi.care/skincare/ae/brands/e45