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Cetaphil-focused skincare routine for dry skin

Routine by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

A routine for dry skin built around Cetaphil products, complemented by other brands where they fit better, for complete care.

Cleansers, toners and moisturizers with glycerin, hyaluronic acid and ceramides help ease dehydration, flakiness and tightness. Serums and masks with niacinamide and copper tripeptide-1 may help smooth out fine lines and wrinkles.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests and is away from the sun. The weekly routine replaces the evening routine once a week to add deeper steps like exfoliation and masks for dry skin.

Annales de Dermatologie Et de Venereologie, 2010American Journal of Clinical Dermatology, 2003Experimental Dermatology, 2025

Products are rated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with ceramides and niacinamide help improve texture and hydration for your dry skin. Cleansers with hyaluronic acid and glycerin help provide moisture retention and are used every morning and every evening and once a week, in place of the evening routine.

Best cleansers for dry skin

Step 2Hydrating Toner

In the Lovi routine for this skin the hydrating toner step is used every morning. Hydrating toners with hyaluronic acid and glycerin help boost moisture and smooth out fine lines and wrinkles on dry skin, while versions with centella asiatica and beta-glucan help calm tightness and flakiness.

Best toners for dry skin

Step 3Moisturizer

Moisturizers with hyaluronic acid and glycerin help relieve dehydration and dryness, while formulas with shea butter and plant oils soften tight skin. This moisturizing step is used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for dry skin

Step 4SPF

In the Lovi routine for dry skin the sunscreen step is used every morning. Sunscreens with titanium dioxide and zinc oxide help defend against UV rays, while formulas with hyaluronic acid, panthenol, and ceramides help ease tightness and dehydration.

Best sunscreens and spf moisturizers for dry skin

Evening

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid, squalane, and plant oils help clear away makeup and sebum while adding deep moisture to dry skin. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with ceramides and niacinamide help improve texture and hydration for your dry skin. Cleansers with hyaluronic acid and glycerin help provide moisture retention and are used every morning and every evening and once a week, in place of the evening routine.

Best cleansers for dry skin

Step 3Cleansing Toner

Cleansing toners with hyaluronic acid, glycerin, and panthenol help boost moisture and hydration for your dry skin, while versions with glycolic and lactic acid gently sweep away impurities and smooth the surface. This cleansing toner step is used every evening in the Lovi routine for dry skin.

Best toners for dry skin

Step 4Serum or Treatment

Serums with hyaluronic acid and niacinamide help deeply hydrate dry skin, smooth out fine lines, and reduce flakiness. These treatments are used every evening and once a week in place of the evening routine.

Best serums and treatments for dry skin

Step 5Moisturizer

Moisturizers with hyaluronic acid and glycerin help relieve dehydration and dryness, while formulas with shea butter and plant oils soften tight skin. This moisturizing step is used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for dry skin

Once a week

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid, squalane, and plant oils help clear away makeup and sebum while adding deep moisture to dry skin. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with ceramides and niacinamide help improve texture and hydration for your dry skin. Cleansers with hyaluronic acid and glycerin help provide moisture retention and are used every morning and every evening and once a week, in place of the evening routine.

Best cleansers for dry skin

Step 3Enzyme Powder

This step is used once a week, in place of the evening routine. Enzyme powders with papain and rice powder help digest dull surface cells to reveal smoother, more hydrated skin.

Step 4Nourishing Mask

Nourishing masks with niacinamide and ceramides help deeply hydrate and replenish dry skin, while versions with centella asiatica extract and panthenol soothe tightness and repair flakiness. This step is used once a week in place of the evening routine.

Step 5Serum or Treatment

Serums with hyaluronic acid and niacinamide help deeply hydrate dry skin, smooth out fine lines, and reduce flakiness. These treatments are used every evening and once a week in place of the evening routine.

Best serums and treatments for dry skin

Step 6Moisturizer

Moisturizers with hyaluronic acid and glycerin help relieve dehydration and dryness, while formulas with shea butter and plant oils soften tight skin. This moisturizing step is used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for dry skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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