# The Face Shop Rice Water Bright for mature skin

**Lovi Fit: High fit for mature skin.**
Normal Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Brand: [The Face Shop](https://lovi.care/skincare/brands/the-face-shop)
Category: [Cleansers](https://lovi.care/skincare/best/cleansers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for mature skin; a few cleansers fit it even better.

## Why this fit

- Highly suitable for normal skin as glycerin and rice extract provide humectant and mild soothing benefits, addressing your concerns about wrinkles and fine lines with hydration and mild brightening.
- Cocamidopropyl betaine and glycerin offer moderate cleansing, effectively removing impurities while retaining essential moisture for your skin.
- The formulation is safe for your normal skin, containing no harsh ingredients that would pose an irritation risk.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/mature-skin): High (this page)
- [Dry sensitive skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/oily-acne-prone-skin): Average

## Key ingredients

Rice Water, Cleansing Oil, Foaming

## What the research says

- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model. ([Pharmaceuticals, 2023](https://pubmed.ncbi.nlm.nih.gov/37242453/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines. ([Cellular and Molecular Biology, 2023](https://pubmed.ncbi.nlm.nih.gov/38015547/))
- Non-waterproof sunscreen was effectively removed by either a cleanser or cleansing oil, whereas waterproof sunscreen was best removed by cleansing oil, with cleansing oil causing less skin dryness compared to the cleanser in 20 participants. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31157512/))
- Pumpkin seed oil demonstrated a promising potential role in treating female pattern hair loss, showing significant improvements in hair shaft diversity and vellus hairs comparable to minoxidil 5% foam over 3 months. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33544448/))
- Topical FMX101 4% minocycline foam significantly reduced inflammatory and noninflammatory lesions and improved Investigator's Global Assessment scores compared with vehicle in patients with moderate-to-severe acne vulgaris. ([Journal of the American Academy of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30165171/))
- FMX101 4% topical minocycline foam demonstrated significantly greater reductions in inflammatory lesions and higher treatment success rates compared to the foam vehicle in participants with moderate to severe acne vulgaris. ([Journal of the American Academy of Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31163231/))

## What reviewers say

Based on a very large amount of data, users frequently highlight the powerful deep-cleaning and noticeable brightening effects that contribute to a glass skin appearance. However, a significant number of reviews indicate that the foam can be too stripping due to its high pH, and the oil's strong fragrance may cause irritation for those with dry or sensitive skin.

- Liked: Great value (mostly mentioned)
- Disliked: Drying and stripping (mostly mentioned)
- Liked: Deep clean feel (often mentioned)
- Liked: Effective makeup removal (often mentioned)
- Liked: Pleasant scent (often mentioned)
- Disliked: Eye irritation (often mentioned)
- Liked: Visible brightening (sometimes noted)
- Disliked: Caused breakouts (sometimes noted)
- Disliked: Oily residue (sometimes noted)
- Disliked: Overpowering fragrance (sometimes noted)

## How to apply

- Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
- Apply this first in your routine before using your toner, moisturizer, and SPF.
- Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
- Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
- Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### What makes THE FACE SHOP Rice Water Bright a great fit for mature skin?

THE FACE SHOP Rice Water Bright is a great fit for mature skin because glycerin and rice extract provide deep hydration and soothing benefits that help smooth out fine lines and wrinkles. It effectively removes dirt and impurities while helping your skin hold onto essential moisture without feeling dry. The formula is safe for your skin with a low risk of irritation.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### Which ingredients make this cleanser a good fit for mature skin?

Rice extract and glycerin make this cleanser a great fit for mature skin by hydrating and softening lines while gently washing away dirt. These ingredients help boost skin moisture and smoothness without causing irritation.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### What does Rice Water do for mature skin?

Rice water helps keep mature skin soft and smooth by providing moisture and supporting a healthy skin barrier. These types of ingredients may also improve firmness and reduce the look of wrinkles over time.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [Journal of Ethnopharmacology, 2016](https://pubmed.ncbi.nlm.nih.gov/27721049/)

### What does Cleansing Oil do for mature skin?

Cleansing oil washes away sunscreen and makeup while keeping dry skin soft and hydrated, often causing less dryness than traditional foaming cleansers. This type of product works best for mature skin when it includes nourishing oils that preserve the skin barrier and maintain a smooth feel.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31157512/)

### Where does this cleanser go in a skincare routine for mature skin?

This cleanser goes in your morning routine as the first step, and in your evening routine right after your makeup remover. It gently washes away impurities while keeping your skin hydrated and soft.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can I use it with retinol, and in what order?

You can use this cleanser with retinol, applying the cleanser first to gently wash your face before putting on your retinol treatment. This cleanser is unlikely to irritate mature skin and helps keep your skin feeling hydrated.

### How often should I use this cleanser?

This cleanser is a great fit for your mature skin and is gentle enough to use daily in both your morning and evening routines. Glycerin and rice extract help hydrate your skin while washing away dirt, and the formula is unlikely to cause any irritation.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### Can it clog pores, cause breakouts or purging for mature skin?

This cleanser may cause breakouts for mature skin, as some reviewers note. However, its ingredients are generally safe and unlikely to irritate normal or mature skin types.

### Can I use this cleanser around the eyes or on my body?

Yes, you can use this cleanser on your body, but the thin skin around the eyes may require extra care. Glycerin and rice extract provide hydration to help wash away impurities safely while retaining essential moisture.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for mature skin

- [Fresh Soy Face Cleanser](https://lovi.care/skincare/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — $28.08 at Amazon
- [Missha Super Aqua Ultra Hyalron Cleansing Foam](https://lovi.care/skincare/p/missha/super-aqua-ultra-hyalron-cleansing-foam/for/mature-skin) — High fit — $9.20 at Amazon
- [Pyunkang Yul Calming Low pH Foaming Cleanser](https://lovi.care/skincare/p/pyunkang-yul/calming-low-ph-foaming-cleanser/for/mature-skin) — High fit — $15.99 at Amazon

## Pairs well with

- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — $17.00 at Amazon
- Moisturizer: [Obagi Hydrate Luxe Moisture-Rich Cream](https://lovi.care/skincare/p/obagi/hydrate-luxe/for/mature-skin) — Superior fit — $85.00 at Amazon
- SPF: [ISDIN Eryfotona Actinica SPF 50+](https://lovi.care/skincare/p/isdin/eryfotona-actinica-spf-50/for/mature-skin) — Superior fit — $46.00 at Amazon

## Where to buy

No store in United States has a checked price for this product, so the page shows none.

## Ingredients

Water, Rice Extract, Mineral Oil, Glycerin, Cocamidopropyl Betaine, Peg-7 Glyceryl Cocoate, Sodium Chloride, Phenoxyethanol, Disodium Edta, Citric Acid, Sodium Benzoate, Potassium Sorbate
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/mature-skin (this page)
- United Kingdom: https://lovi.care/skincare/uk/p/the-face-shop/rice-water-bright/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/the-face-shop/rice-water-bright/for/mature-skin
- France: https://lovi.care/skincare/fr/p/the-face-shop/rice-water-bright/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/the-face-shop/rice-water-bright/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/the-face-shop/rice-water-bright/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/the-face-shop/rice-water-bright/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/the-face-shop/rice-water-bright/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/the-face-shop/rice-water-bright/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/the-face-shop/rice-water-bright/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/the-face-shop/rice-water-bright/for/mature-skin