Sulwhasoo Herbal Clay Purifying Mask for dry skin
Kaolin
Bentonite
Artemisia Princeps Leaf Extract
Honey
Glycyrrhiza Glabra Root Extract Licorice Root ExtractAverage
- LowDry Skin Fit
- HighEffectiveness
- HighSafety
Works for dry skin; other cleansing masks fit it better.
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate hydration for your dry or flaky skin due to the presence of Glycerin and Sea Silt, which provide general skincare benefits.
- Kaolin and Bentonite are included for pore cleansing, but they can be drying and strip natural oils, offering limited humectant action for your dry skin.
- The product is safe for your dry skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Use this cleansing mask PM as part of your weekly routine, starting 1x/week and increasing slowly if needed. Always follow with a rich moisturizer to prevent dryness.
- Apply the cleansing mask after using your cleanser and enzyme powder, but before your hydrating toner and moisturizer. This ensures the mask works effectively on your dry skin.
- Smooth an even layer of the cleansing mask over your face while avoiding any rubbing. Let it sit for the recommended time before gently rinsing it off.
- Apply the cleansing mask to clean, dry skin for the best comfort. Since your skin is dry, this method helps prevent any potential irritation.
- Avoid the sensitive eye area during application. Do a patch test before your first use to ensure your skin tolerates the product well.
People Say
★4.5Overall rating based on 100+ reviewsBased on limited data, this mask is highly recommended for individuals with sensitive, dry, or stressed skin who need pore care without the harshness of traditional clay masks. Users consistently report a cooling, non-drying experience that leaves skin feeling soft, soothed, and visibly brighter, though it may be too gentle for those seeking aggressive blackhead extraction.
Highlights
Non-drying, hydrating Mostly Mentioned
- “gel-cream formula is super hydrating”
- “didn't experience any tight feelings”
- “doesn't dry down completely”
- “leaves face clean but not stripped”
Gentle, soothing Often Mentioned
- “cooling sensation on application”
- “calms redness and irritation”
- “no tugging or stinging”
- “gentlest clay mask I've used”
Softening results Often Mentioned
- “skin feels baby soft”
- “pores look tighter”
- “brightens complexion”
- “smooths skin texture”
Herbal scent Sometimes Noted
- “smells divine”
- “relaxing herbal smell”
- “fresh ginseng scent”
- “feels like a spa treatment”
Luxurious texture Sometimes Noted
- “slides onto skin quickly”
- “silky and smooth”
- “fine powders provide gentle exfoliation”
- “easy to rinse off”
High price point Sometimes Noted
- “bit expensive for me”
- “waiting for a sale”
- “pricey for a clay mask”
- “luxury price point”
Mild pore extraction Sometimes Noted
- “whiteheads not fully removed”
- “didn't minimize pores much”
- “gentler than other clays”
- “not for deep extraction”
Availability issues Rarely Noted
- “bought the trial kit”
- “hard to find full size”
- “out of stock often”
- “had to order from Korea”
Scent preference Rarely Noted
- “herbal smell is strong”
- “scent is specific”
- “smells like traditional medicine”
- “might be too much for some”
Sources: lovi.care, sephora.com.au, reddit.com, thevelvetlife.com, femaledaily.com, yesstyle.com, and more
Questions and answers
How well does Sulwhasoo Herbal Clay Purifying Mask work for dry skin?
This mask works only moderately for dry skin because its clays can dry and strip natural oils, though glycerin and sea silt offer some moisture. A cleansing mask for dry skin needs deep hydration and barrier support from ingredients like ceramides and hyaluronic acid to keep the skin soft and protected.
International Journal of Dermatology, 2021Clinical, Cosmetic and Investigational Dermatology, 2017
Which ingredients make this mask a good fit for dry skin?
Glycerin, honey, and sea silt help make this mask a good fit by offering moderate hydration and general skincare benefits for dry skin. However, because clay masks can dry and strip natural oils, a cleansing mask for dry skin needs extra hydrating and soothing ingredients, along with essential ceramides and sodium hyaluronate, to protect the moisture barrier.
Clinical, Cosmetic and Investigational Dermatology, 2017International Journal of Dermatology, 2021
What does Kaolin Clay do for dry skin?
Kaolin clay is generally not ideal for dry skin because it acts as an absorbent and can strip away natural oils. This type of skin needs soothing, moisture-locking ingredients like ceramides, hyaluronic acid, or gentle plant oils to keep the surface soft and calm.
What does Bentonite Clay do for dry skin?
Bentonite Clay is generally too drying for dry skin, as it absorbs oil and moisture which can make dry skin feel tighter and more irritated. Skincare for dry skin needs gentle, hydrating ingredients like hyaluronic acid, glycerin, and nourishing oils to lock in moisture and keep the skin soft and smooth.
Where does it go in a skincare routine for dry skin?
This cleansing mask fits into a dry skin routine as a weekly nourishing mask step. A product of this type for dry skin needs nourishing oils, gentle plant extracts, and soothing humectants like honey and glycerin to keep the skin soft and calm without stripping natural oils.
Can I use this mask with retinol, and in what order?
You can use this mask in your routine, but apply it on a different night than your retinol to help prevent excessive dryness. Because clay masks can strip natural oils, dry skin needs a gentle clay mask paired with extra nourishing ingredients and rich moisturizers to keep skin soft and smooth.
How often should I use it?
This cleansing mask is safe to use once a week in your weekly routine. Clay masks can be drying, so a nourishing mask that adds moisture and hydration is better suited for your dry skin.
Can this mask clog pores, cause breakouts or purging for dry skin?
This mask is unlikely to clog pores, cause breakouts, or trigger purging on dry skin. It contains clays that help clean out pores safely without harsh irritation, but because it can strip natural oils, dry skin needs extra hydrating ingredients like glycerin and honey afterward.
International Journal of Dermatology, 2021Clinical, Cosmetic and Investigational Dermatology, 2017
Is it fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017A 30-minute single application of three types of Dead Sea mud on healthy female adult volunteers was well tolerated with short-lived moisturizing effects and no negative impact on barrier integrity, pH, and erythema and melanin levels.
Journal of Cosmetic Science, 2018Long-term use of various types of Dead Sea mud on healthy skin over four weeks was well tolerated and did not compromise barrier integrity, showing no noticeable changes in TEWL, skin pH, melanin, and erythema levels, along with a slight firming effect from salted mud.
International Journal of Dermatology, 2021Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream.
Carbohydrate Polymers, 2017Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days.
Skin Research and Technology, 2024Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation.
Skin Research and Technology, 2023Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline.
Forschende Komplementarmedizin, 2012A novel water-in-oil emulsion with a lecithin-modified bentonite prevented epidermal degradation and inflammatory protein secretion induced by urban dust and cedar pollen more effectively than a conventional water-in-oil emulsion in a reconstructed human epidermis model.
International Journal of Cosmetic Science, 2020Bentonite nanoparticles and honey co-administration improved skin wound healing in BALB/c mice by reducing inflammatory cell infiltration and increasing fibroblastosis, new epithelium thickness, granulation area, and collagen density compared to the untreated control group.
The International Journal of Lower Extremity Wounds, 2025A novel electrospun chitosan/polyvinyl alcohol/montmorillonite clay scaffold proved to be a suitable material for cell proliferation and demonstrated strong antimicrobial and scavenging efficacy for wound healing applications.
International Journal of Biological Macromolecules, 2024Artemisia princeps-derived nanovesicles accelerate cell proliferation, decrease senescence-associated beta-galactosidase activity, inhibit MMP-1 activity more effectively than EGCG, and increase procollagen type I expression in human dermal cells and skin models.
Journal of Extracellular Biology, 2025Artemisia annua aqueous extract increased the itching threshold, inhibited TSLP expression, and promoted FLG mRNA expression in in vitro and in vivo models.
Journal of Ethnopharmacology, 2024Artemisia Capillaris Thunb. extract protects human HaCaT keratinocytes from UVB-induced apoptosis and inflammation by suppressing the cGAS/STING signaling pathway.
Journal of Photochemistry and Photobiology. B, Biology, 2024Honey-based dressings reduced mean healing duration, length of hospital stay, and VAS pain scores compared with povidone iodine-based dressings in 1236 participants.
Journal of Wound Care, 2021Topical honey application improved the mean duration of attacks and pain, occurrence of crusting, and healing time compared to acyclovir cream in 16 adult patients with recurrent labial and genital herpes lesions.
Medical Science Monitor, 2004Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism.
Evidence-based Complementary and Alternative Medicine, 2015Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo.
Experimental Dermatology, 2015Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide.
Advanced Science, 2025
Ingredients
Water, Glycerin, Kaolin, Butylene Glycol, Titanium Dioxide Ci 77891, Bentonite, 1,2-Hexanediol, Silica, Microcrystalline Cellulose, Sea Silt, Artemisia Princeps Leaf Powder, Cellulose Gum, Xanthan Gum, Houttuynia Cordata Powder, Glyceryl Caprylate, Ethylhexylglycerin, Disodium Edta, Dioscorea Japonica Root Extract, Propanediol, Gluconolactone, Rubus Idaeus Fruit Extract Raspberry Fruit Extract, Ulmus Davidiana Root Extract, Honey, Miel, Salicornia Herbacea Extract, Morus Alba Leaf Extract, Angelica Keiskei Extract, Nelumbo Nucifera Flower Extract, Polygonatum Officinale Root Extract Rhizome, Rehmannia Glutinosa Root Extract, Paeonia Albiflora Root Extract, Lilium Candidum Bulb Extract, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Tocopherol
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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