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ROUND LAB Birch Juice Moisturizing Cleanser for sensitive skin

ROUND LAB Birch Juice Moisturizing Cleanser

High

  • AverageNormal Skin Fit
  • HighEffectiveness
  • ExcellentSafety

A great choice for sensitive skin; a few cleansers fit it even better.

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers high cleansing efficacy for your normal skin, as Sodium Cocoyl Alaninate and Sodium Methyl Cocoyl Taurate effectively purify pores without causing irritation, complemented by Glycerin and Glyceryl Glucoside for hydration.
  • The inclusion of Anthemis Nobilis Flower Oil and Artemisia Annua Extract provides moderate soothing benefits for your redness and irritation.
  • The product is safe for your sensitive skin, containing no harsh ingredients and featuring soothing components like Glycerin and Glyceryl Glucoside.

How to apply

  • Use your cleanser in the AM and PM routines every day. Start using it daily since your sensitive skin needs gentle care.
  • Apply this first in your morning and evening skincare routine before toner and moisturizer. This clears away dirt without upsetting your skin.
  • Gently massage a small amount onto your face using soft circles. Avoid any rough rubbing to keep redness away.
  • Apply the cleanser on slightly damp skin to help it wash away impurities softly. Clean skin feels fresh and comfortable afterwards.
  • Avoid getting the cleanser in your eyes and do a quick patch test before first use. Rinse thoroughly with lukewarm water.

People Say

★4.7Overall rating based on 2.4k+ reviews

This water-gel cleanser is highly regarded for its effective yet gentle cleansing, leaving skin hydrated and soft without stripping. It is particularly favored by those with dry, dehydrated, and sensitive skin types. A very large amount of data indicates that users appreciate its ability to maintain skin's moisture barrier, with most experiencing a soothing and refreshing cleanse. Some users occasionally report mild scent dislikes or rare instances of eye irritation or breakouts.

Highlights

  • Hydrating and non-stripping Mostly Mentioned
    • “Users love the "moisturized finish" that leaves skin "soft and bouncy" rather than "tight or squeaky"; ideal for "dry winter skin."”
  • Gentle and soothing Often Mentioned
    • “Frequently described as "mild" and "calming" for "sensitive" or "acne-prone skin," causing "no redness" or irritation.”
  • Pleasant texture Often Mentioned
    • “The "light gel" transforms into a "soft, rich foam" that feels "luxurious" and "slippery" on the face.”
  • Effective cleansing Sometimes Noted
    • “Capable of removing "light makeup," "sunscreen," and "daily grime" effectively, often used as a "morning cleanser" or second step in double cleansing.”
  • Refreshing scent Sometimes Noted
    • “Many enjoy the "subtle," "fresh," or "herbal/chamomile" scent that feels "natural" and "spa-like."”
  • Breakouts or reactions Rarely Noted
    • “A small minority experienced "tiny bumps," "texture issues," or "acne flare-ups" after use, potentially due to specific botanical extracts.”
  • Eye irritation Rarely Noted
    • “A few reviews mention it "stings" or causes a "tingling sensation" if it accidentally gets into the eyes.”
  • Price point Rarely Noted
    • “Some users feel it is "slightly expensive" for a daily cleanser compared to other basic drugstore alternatives.”
  • Scent dislike Rarely Noted
    • “Some users find the "earthy," "pine-like," or "herbal" fragrance "overpowering" or "unpleasant," preferring unscented options.”

Sources: lovi.care, iherb.com, oliveyoung.com, reddit.com, skinsort.com, sokoglam.com, and more

Questions and answers

What makes ROUND LAB Birch Juice Moisturizing Cleanser a great fit for sensitive skin?

This cleanser is a great fit for sensitive skin because it gently purifies pores without causing irritation while helping keep skin hydrated and calm. It features soothing components and avoids harsh ingredients, making it very safe for easily irritated skin.

Skin Pharmacology and Physiology, 2012

Which ingredients make this cleanser a good fit for sensitive skin?

This cleanser is a great fit for sensitive skin because it contains glycerin and glyceryl glucoside, which help keep your skin hydrated and comfortable. It also includes soothing ingredients like Artemisia Annua Extract and Anthemis Nobilis Flower Oil, which help calm redness and irritation.

Skin Pharmacology and Physiology, 2012

What does Birch Juice do for sensitive skin?

Birch juice helps calm sensitive skin by decreasing redness, sting feelings, and moisture loss while boosting hydration. It is unlikely to cause irritation and supports a stronger skin barrier.

Archives of Dermatological Research, 2023International Journal of Molecular Sciences, 2022

What does Hyaluronic Acid do for sensitive skin?

Hyaluronic acid helps calm and hydrate sensitive skin while supporting the skin barrier to keep it soft and comfortable. Clinical studies show it improves surface moisture and reduces dryness, roughness, and redness without irritation.

Journal of Drugs in Dermatology, 2025Journal of Cosmetic Dermatology, 2018

Where does this cleanser go in a skincare routine for sensitive skin?

This cleanser is used both morning and evening as part of a daily routine for sensitive skin. It gently purifies pores without causing irritation while keeping your skin calm and hydrated.

The Journal of Dermatological Treatment, 2022

Can I use this cleanser with retinol, and in what order?

Yes, you can use this cleanser in your routine with retinol by applying the cleanser first to gently purify your skin before your retinol treatment. This cleanser is a great fit for sensitive skin because it is safe and free of harsh ingredients, helping to keep your skin calm.

How often should I use this cleanser?

You can use this cleanser twice a day as part of your morning and evening routine. It is a great fit for sensitive skin because it gently purifies pores without causing irritation while helping to keep your skin calm and hydrated.

The Journal of Dermatological Treatment, 2022

Can this cleanser clog pores, cause breakouts or purging for sensitive skin?

This cleanser is a great fit and is unlikely to cause breakouts or reactions for sensitive skin, as it features gentle cleansing ingredients and soothing components like glycerin. Reviewers rarely report breakouts or reactions, and the formula avoids harsh ingredients to keep skin calm.

Can I use this cleanser around the eyes or on my body?

Yes, you can use this cleanser on the body and around the eyes because its gentle ingredients purify without irritation. The skin on the body and around the eyes is thin, making a safe and soothing formula essential to avoid discomfort.

Surgical and Radiologic Anatomy, 2002

Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Topical application of glyceryl glucoside significantly increased AQP3 mRNA levels and reduced transepidermal water loss compared with vehicle-controlled areas in volunteer subjects.

    Skin Pharmacology and Physiology, 2012
  • Betula alba bark extract and Empetrum nigrum fruit juice upregulated barrier genes, strengthened the skin barrier, and showed significantly better skin restructuring, hydration, and TEWL compared to placebo and 3% niacinamide.

    International Journal of Molecular Sciences, 2022
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001

Ingredients

Water, Glycerin, Sodium Cocoyl Alaninate, Lauryl Hydroxysultaine, Disodium Cocoamphodiacetate, Sodium Methyl Cocoyl Taurate, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Butylene Glycol, Sodium Hyaluronate, Sodium Chloride, Glyceryl Glucoside, Ascorbic Acid, 1,2-Hexanediol, Artemisia Annua Extract, Anthemis Nobilis Oil Flower, Pinus Sylvestris Oil Leaf, Quillaja Saponaria Bark Extract, Caprylyl Glycol, Coco-Glucoside, Glyceryl Caprylate, Sodium Cocoyl Isethionate, Hexylene Glycol, Citric Acid, Disodium Edta

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.