# Paula's Choice Hydrating Treatment Mask for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: Superior · Effectiveness: Superior · Safety: High.

Page: https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Brand: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice)
Category: [Face masks](https://lovi.care/skincare/best/face-masks)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few nourishing masks fit it even better.

## Why this fit

- Excellent suitability for your dry skin is provided by Glycerin, Sodium Hyaluronate, and Borago Officinalis Seed Oil, which offer superb humectant and emollient actions to hydrate and plump your skin.
- The formulation also includes Tocopheryl Acetate and Tetrahexyldecyl Ascorbate to further nourish and protect your skin.
- The safety profile is excellent, with no risks of irritation for your dry skin due to the absence of harsh ingredients and the presence of soothing components.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/oily-acne-prone-skin): High

## Key ingredients

Borago Officinalis Oil, Sodium Hyaluronate, Retinyl Palmitate, Tocopherol, Oenothera Biennis Oil

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Vitamin E in O/W and W/O emulsions significantly increased stratum corneum hydration and enhanced water-binding capacity, with an optimum concentration of 5%. ([Arzneimittel-Forschung, 1998](https://pubmed.ncbi.nlm.nih.gov/9706379/))
- Co-encapsulation of alpha-tocopherol and alpha-tocopheryl acetate in nanostructured lipid carrier gel formulations significantly enhanced moisture retention up to 68% and improved skin elasticity in human volunteers compared to a solution gel. ([Scientific Reports, 2025](https://pubmed.ncbi.nlm.nih.gov/41309687/))
- Cutaneous application of linoleic and gamma-linolenic acid triglycerides reduced the high rate of transepidermal water loss in essential fatty acid-deficient rats, whereas other fatty acid triglycerides had no effect. ([The British Journal of Dermatology, 1976](https://pubmed.ncbi.nlm.nih.gov/974016/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Over-the-counter retinol products provided only weak evidence for a mild ameliorating effect on fine facial skin wrinkle lines in randomized, double-blind, vehicle-controlled trials, and major methodological flaws call the validity of positive results into question. ([The Journal of Clinical and Aesthetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/34980969/))
- A cosmetic niacinamide/peptide/retinyl propionate regimen significantly improved periorbital wrinkle appearance relative to a 0.02% tretinoin regimen at 8 weeks with comparable benefits at 24 weeks, while demonstrating significantly better tolerability in 196 women. ([The British Journal of Dermatology, 2010](https://pubmed.ncbi.nlm.nih.gov/20374604/))
- A novel triple-active cosmetic formulation containing 4-hexylresorcinol, retinyl propionate, and niacinamide improved the visual appearance of photoageing similarly to 0.02% tretinoin and reversed a consensus gene signature associated with ageing in female adults while causing less skin irritation. ([International Journal of Cosmetic Science, 2024](https://pubmed.ncbi.nlm.nih.gov/38685700/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))
- Electrospun poly (vinyl butyral-co-vinyl alcohol-co-vinyl acetate) patches loaded with evening primrose oil applied to the forearm of volunteers for 6 hours increased skin moisture, with pore size, shape, and fiber diameter influencing oil transport. ([Biomaterials Advances, 2022](https://pubmed.ncbi.nlm.nih.gov/35929319/))
- A topical preparation containing urea, sunflower oil, evening primrose oil, wheat germ oil, and sodium pyruvate led to clinical improvement after a month in diverse hyperkeratotic skin conditions except pityriasis lichenoides. ([Medicina Cutanea Ibero-latino-americana, 1986](https://pubmed.ncbi.nlm.nih.gov/3528709/))
- Topical application of linseed, evening primrose, and olive oil emulsions accelerated wound closure in rats with excision wounds compared to untreated controls, though via different mechanisms. ([Drug Delivery and Translational Research, 2019](https://pubmed.ncbi.nlm.nih.gov/29667150/))

## What reviewers say

This mask is highly praised for its intense hydration and soothing properties, making it a favorite for dry, sensitive, and dehydrated skin types. Users often report waking up to softer, more supple skin, and it's frequently used as an overnight treatment to repair a compromised skin barrier. While many consider it a 'holy grail' for deep nourishment, some users with specific sensitivities or those preferring lighter textures have noted it can feel heavy or pill under makeup.

- Liked: Deeply hydrates skin (often mentioned)
- Liked: Softens skin texture (sometimes noted)
- Liked: Soothes sensitive skin (sometimes noted)
- Liked: Versatile overnight use (sometimes noted)
- Disliked: Pills under makeup (sometimes noted)
- Disliked: Difficult to remove (rarely noted)
- Disliked: Feels heavy (rarely noted)
- Disliked: Potential irritation (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine, starting 3 times a week before working up to daily use if your skin tolerates it well.
- Apply this creamy mask after cleansing and toning, but always before your moisturizer or SPF.
- Gently spread a thin layer of the creamy mask evenly over your face, avoiding any harsh rubbing .
- For the best hydration, apply the creamy mask on slightly damp skin to help lock in moisture .
- Be sure to avoid the sensitive eye area, and do a patch test before your very first use.
- Video: https://storage.pora.ai/1bd8a450c8dc72304ff10d2ee9cf85f9.mp4

## Questions and answers

### What makes the Paula's Choice Hydrating Treatment Mask a great fit for dry skin?

Paula's Choice Hydrating Treatment Mask is a great fit for dry skin because it features glycerin, sodium hyaluronate, and borage oil, which deeply hydrate and make your skin feel soft and plump. The formula also includes nourishing vitamins to protect your skin, and it has a very safe profile with soothing components that are unlikely to cause any irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this mask a good fit for dry skin?

Glycerin, sodium hyaluronate, and borago officinalis seed oil make this mask a great fit by drawing in moisture and softening dry skin. Tocopheryl acetate and tetrahexyldecyl ascorbate further help nourish and protect your skin.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Borage Seed Oil do for dry skin?

Borage seed oil helps nourish dry skin by supporting the skin barrier and reducing moisture loss, which leaves skin feeling softer and smoother. Regular use may help calm irritation and improve overall comfort for dry or sensitive skin types.
Sources: [International Journal of Molecular Sciences, 2017](https://pubmed.ncbi.nlm.nih.gov/29280987/)

### What does Hyaluronic Acid do for dry skin?

Hyaluronic acid draws moisture into dry skin, giving an immediate and lasting boost in hydration that helps smooth out fine lines and soften rough patches. It is very gentle and unlikely to cause irritation while improving overall skin smoothness and plumpness.
Sources: [Dermatology and Therapy, 2021](https://pubmed.ncbi.nlm.nih.gov/34176098/), [Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/)

### Where does this mask go in a skincare routine for dry skin?

This nourishing mask goes into your weekly evening routine after cleansing and before your treatment and moisturizer. It is very well suited for your dry skin, helping to hydrate, plump, and protect without causing irritation.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Can I use this mask with niacinamide, and in what order?

You can use this mask with niacinamide by applying your niacinamide serum first, letting it absorb, and then following with the mask. This mask is very gentle on dry skin and is unlikely to cause irritation when paired with other active ingredients.

### How often should I use this mask?

You can use this nourishing mask weekly as part of your routine for dry skin. It is unlikely to cause irritation and helps hydrate and plump dry skin.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this mask clog pores, cause breakouts or purging for dry skin?

This mask is unlikely to clog pores or cause breakouts for dry skin. Its nourishing ingredients keep dry skin soft and smooth without heavy irritation risks.

### Is this mask fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry skin

- [I'm From Mugwort Mask](https://lovi.care/skincare/p/i-m-from/mugwort-mask/for/dry-skin) — Superior fit — $29.59 at Amazon
- [Some By Mi Glow Luminous Ampoule Mask](https://lovi.care/skincare/p/some-by-mi/glow-luminous-ampoule-mask/for/dry-skin) — Superior fit — $17.60 at Amazon
- [ma:nyo Galac Niacin Essence Mask](https://lovi.care/skincare/p/ma-nyo/galac-niacin-essence-mask/for/dry-skin) — High fit — $22.50 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — $19.99 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — $16.99 at Amazon
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — $22.00 at Amazon

## Where to buy

No store in United States has a checked price for this product, so the page shows none.

## Ingredients

Retinyl Palmitate Vitamin A Palmitate, Phenoxyethanol, Cyclopentasiloxane, Tocopheryl Acetate, Glycerin, Cyclohexasiloxane, Cetearyl Glucoside, Hectorite, Ethylhexylglycerin, Water, Propylene Glycol Dicaprylate Dicaprate, Butylene Glycol, Sorbitan Stearate, Caprylic Capric Triglyceride, Cetearyl Alcohol, Glyceryl Monostearate, Dicaprylyl Ether, Ethyl Macadamiate, Glyceryl Behenate Eicosadioate, Borago Officinalis Seed Oil, Oenothera Biennis Oil, Prunus Armeniaca Oil Apricot Oil, Glycine Soja Soybean Sterols, Tocopherol, Tetrahexyldecyl Ascorbate, Ascorbyl Palmitate Vitamin C Palmitate, Sodium Hyaluronate, Sodium Dilauramidoglutamide Lysine, Sclerotium Gum, Caprylyl Glycol, Olea Europaea Oil Olive Oil, Linoleic Acid
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin (this page)
- United Kingdom: https://lovi.care/skincare/uk/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- France: https://lovi.care/skincare/fr/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/paula-s-choice/hydrating-treatment-mask/for/dry-skin