# Olay Vitamin C + Peptide 24 Brightening Serum for dry sensitive skin

**Lovi Fit: High fit for dry sensitive skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Brand: [Olay](https://lovi.care/skincare/brands/olay)
Category: [Serums and treatments](https://lovi.care/skincare/best/serums)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry sensitive skin; a few serums fit it even better.

## Why this fit

- Offers excellent brightening and smoothing texture for your dry and sensitive skin, as 3-O-Ethyl Ascorbic Acid and Lactic Acid work to even skin tone and refine its surface.
- Provides moderate hydration and barrier support for your dry or flaky skin due to the humectant action of Glycerin and Panthenol, complemented by Trehalose for barrier repair.
- The product is safe for your skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/acne-prone-skin): Superior
- [Skin with dark spots](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin): High (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/oily-acne-prone-skin): High

## Key ingredients

Ascorbic Acid, Palmitoyl Pentapeptide-4, Niacinamide, Lactic Acid, Glycerin

## What the research says

- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability. ([The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/))
- Sodium trehalose sulfate decreased transepidermal water loss and increased stratum corneum water content in participants with low stratum corneum water content when applied for 4 weeks compared to placebo. ([Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38606717/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Application of a cream containing lactic acid 12% and pramoxine HCl 1% significantly improved skin dryness, hydration, and itch compared with a nontreated control in 24 women with a history of dry itchy skin. ([Cutis, 2004](https://pubmed.ncbi.nlm.nih.gov/15027519/))
- Topical 12% ammonium lactate produced a significant sparing of epidermal and dermal atrophy induced by clobetasol propionate in human volunteers, without influencing the corticosteroid's bioavailability or antiinflammatory properties. ([Journal of the American Academy of Dermatology, 1992](https://pubmed.ncbi.nlm.nih.gov/1597538/))
- A lactic acid/ceramide lotion significantly improved skin moisturization and desquamation compared to no treatment in women with dry, rough skin on the anterior shins. ([The Journal of Clinical and Aesthetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/33178384/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))

## What reviewers say

Based on a very large amount of data, users with dull, dry, or uneven skin frequently praise this serum for its ability to visibly brighten the complexion and smooth skin texture. Many report hydrated and glowing skin within weeks, though results for fading deep dark spots and hyperpigmentation are mixed and often require consistent long-term use.

- Liked: Lightweight & non-greasy (mostly mentioned)
- Liked: Brightens complexion (often mentioned)
- Liked: Pleasant scent (often mentioned)
- Liked: Gentle formula (sometimes noted)
- Liked: Hydrating (sometimes noted)
- Disliked: Strong fragrance (sometimes noted)
- Disliked: Not cruelty-free (rarely noted)
- Disliked: Packaging/value (rarely noted)
- Disliked: Slow results (rarely noted)
- Disliked: Sticky texture (rarely noted)

## How to apply

- Use this PM routine for your evening skincare. Start using the serum 3 times a week and increase to daily use if your skin feels comfortable.
- Apply the serum after cleansing and toner, but right before your moisturizer. This step locks in deep hydration for dry skin.
- Gently press 2-3 drops of the serum into your skin using your palms. Let it absorb completely for a minute ⏱ before applying your next product.
- Since your skin is sensitive, apply the serum on completely dry skin for better tolerance and less irritation.
- Avoid the sensitive eye area during application. Always do a patch test before your first use to ensure your skin reacts well.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Olay Vitamin C + Peptide 24 Brightening Serum a great fit for dry sensitive skin?

Olay Vitamin C + Peptide 24 Brightening Serum is a great fit because 3-O-Ethyl Ascorbic Acid and Lactic Acid brighten your skin and make its surface smooth, while Glycerin, Panthenol, and Trehalose keep it hydrated and help repair the skin barrier. The serum is safe for your skin with no risks of irritation.
Sources: [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/), [Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38606717/)

### Which ingredients make this serum a good fit for dry sensitive skin?

This serum is a great fit because 3-O-Ethyl Ascorbic Acid and Lactic Acid brighten and make your skin smooth, while Glycerin, Panthenol, and Trehalose provide hydration and help repair your skin barrier. It is unlikely to cause irritation due to the absence of harsh ingredients.
Sources: [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/), [Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38606717/)

### What does Vitamin C do for dry sensitive skin?

Vitamin C helps brighten and smooth dry sensitive skin while reducing wrinkles and improving elasticity. It is generally well tolerated and unlikely to cause irritation when properly formulated, leaving the skin looking more radiant.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/), [Antioxidants, 2024](https://pubmed.ncbi.nlm.nih.gov/38397772/)

### What does Palmitoyl Pentapeptide-4 do for dry sensitive skin?

Palmitoyl pentapeptide-4 helps smooth fine lines and wrinkles while encouraging collagen production, making it a gentle option for aging skin. Because this type of skin needs extra care, a product containing this ingredient also needs soothing and hydrating components to keep the skin barrier calm and comfortable.
Sources: [International Journal of Cosmetic Science, 2005](https://pubmed.ncbi.nlm.nih.gov/18492182/), [Acta Biomaterialia, 2025](https://pubmed.ncbi.nlm.nih.gov/39694719/)

### Where does this serum go in a skincare routine for dry sensitive skin?

This serum goes in your evening routine, applied after your cleanser and soothing toner and before your moisturizer. Using it at night keeps things simple and helps avoid extra sensitivity around sun exposure.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first and following it with your retinol product, or by using them on alternating nights to keep your skin calm. Using this combination may help smooth your skin texture while maintaining hydration, though you should watch for any dryness.
Sources: [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/), [Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38606717/)

### How often should I use this serum?

This serum is a great fit for your dry sensitive skin, so you can start using it once a week in your evening routine and slowly increase frequency if your skin tolerates it well. Glycerin and panthenol help keep your skin hydrated while it adjusts to the active ingredients.
Sources: [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/), [Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38606717/)

### Can this serum clog pores, cause breakouts or purging for dry sensitive skin?

This serum is a great fit and is safe for your dry sensitive skin, with no risks of irritation due to the absence of harsh ingredients. It helps brighten and smooth your skin while offering moderate hydration without clogging pores.
Sources: [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry sensitive skin

- [SkinCeuticals C E Ferulic](https://lovi.care/skincare/p/skinceuticals/c-e-ferulic/for/dry-sensitive-skin) — Superior fit — $39.99 at Amazon
- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-sensitive-skin) — Superior fit — $53.00 at Amazon
- [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/dry-sensitive-skin) — Superior fit — $16.75 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — $16.97 at Amazon
- Soothing Toner: [Clarins Toning Lotion with Camomile](https://lovi.care/skincare/p/clarins/soothing-toning-lotion/for/dry-sensitive-skin) — Superior fit — $28.05 at Amazon
- Moisturizer with Sun Protection: [d'Alba UVessence Mild Waterfull Sun Cream SPF 50](https://lovi.care/skincare/p/d-alba/uvessence-mild-waterfull-sun-cream-spf-50/for/dry-sensitive-skin) — Superior fit — $18.99 at Amazon

## Where to buy

- Amazon.com: $23.09 (https://www.amazon.com/dp/B09LLQ2QZJ?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
Prices checked 5 Nov 2026.

## Ingredients

Water, Glycerin, Dimethicone, Niacinamide, Lactic Acid, Polyacrylate Crosspolymer-6, 3-O-Ethyl Ascorbic Acid, Palmitoyl Pentapeptide-4, Panthenol, Trehalose, Peg-11 Methyl Ether Dimethicone, Sodium Lactate, Sodium Benzoate
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin (this page)
- United Kingdom: https://lovi.care/skincare/uk/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/olay/vitamin-c-peptide-24-brightening-serum/for/dry-sensitive-skin