# MIDHA Rice Serum for sensitive skin

**Lovi Fit: Average fit for sensitive skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/p/midha/rice-serum/for/sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Brand: [MIDHA](https://lovi.care/skincare/brands/midha)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/best/moisturizers)

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for sensitive skin; other moisturizers fit it better.

## Why this fit

- Offers moderate moisturizing and barrier repair for your normal skin, as glycerin and rice bran water hydrate while ceramides and phytosphingosine strengthen the skin barrier. While beneficial for general skin health, these ingredients do not specifically target your redness and irritation.
- The inclusion of dipotassium glycyrrhizate and allantoin provides some soothing benefits, which are supportive for your sensitive skin.
- The product is safe for your sensitive skin, containing no harsh ingredients and featuring soothing components.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/p/midha/rice-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/p/midha/rice-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/p/midha/rice-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/p/midha/rice-serum/for/sensitive-skin): Average (this page)
- [Acne-prone skin](https://lovi.care/skincare/p/midha/rice-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/p/midha/rice-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/p/midha/rice-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/p/midha/rice-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/p/midha/rice-serum/for/oily-acne-prone-skin): High

## Key ingredients

Rice Bran Water, Niacinamide, Rice Germ Extract, Black Rice Extract, Ceramide Np

## What the research says

- Topical application of an emulsion containing a complete mixture of ceramides III, IIIB, VI, phytosphingosine, cholesterol, and linoleic acid significantly accelerated barrier recovery after SLS damage and improved skin hydration after acetone treatment in human volunteers compared to an emulsion containing only two types of ceramides. ([Journal of the European Academy of Dermatology and Venereology, 2002](https://pubmed.ncbi.nlm.nih.gov/12482041/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020](https://pubmed.ncbi.nlm.nih.gov/32683390/))
- Phytosphingosine demonstrates anti-microbial and anti-inflammatory activity with excellent clinical results in acne vulgaris. ([International Journal of Cosmetic Science, 2007](https://pubmed.ncbi.nlm.nih.gov/18489348/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells. ([International Journal of Molecular Medicine, 2018](https://pubmed.ncbi.nlm.nih.gov/29484380/))
- Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes. ([Journal of Microbiology and Biotechnology, 2007](https://pubmed.ncbi.nlm.nih.gov/18051758/))

## Why other moisturizers fit sensitive skin better

- A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38366684/))
- A topical microemulsion containing Punica granatum extract significantly reduced skin erythema and melanin compared to a placebo in healthy Asian subjects over 12 weeks. ([Postepy Dermatologii I Alergologii, 2014](https://pubmed.ncbi.nlm.nih.gov/25610348/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))

## What reviewers say

Based on limited data, users consistently praise this serum for its ability to deliver a "glass skin" glow and deep hydration without feeling heavy or sticky. It is frequently recommended for sensitive and dry skin types due to its gentle, barrier-supporting ingredients, though users note it provides gradual brightening rather than immediate dramatic results.

- Liked: Deep hydration (mostly mentioned)
- Liked: Gentle and soothing (often mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Brightening and glow (sometimes noted)
- Liked: Layering friendly (sometimes noted)
- Disliked: Availability issues (sometimes noted)
- Disliked: Gradual results (sometimes noted)
- Disliked: High price point (sometimes noted)
- Disliked: Not for very dry (rarely noted)
- Disliked: Scent divisive (rarely noted)

## How to apply

- Use this soothing AM and PM routine every day to keep your normal skin calm. Always remember to apply SPF in the morning after your moisturizer.
- Apply your moisturizer after your toner in the morning, and after your serum in the evening. This step locks in hydration and protects your skin.
- Gently press a small amount of the moisturizer evenly across your face. Avoid rubbing to keep your sensitive skin happy and calm.
- You can apply this gentle formula on dry or slightly damp skin for the best comfort. It works wonderfully on clean skin to soothe redness and irritation.
- Do a patch test before your very first use to check your skin's reaction. Avoid getting the product directly into your eyes .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### How well does MIDHA Rice Serum work for sensitive skin?

MIDHA Rice Serum works reasonably well for sensitive skin, offering moderate moisture and barrier support through ingredients like glycerin and ceramides. However, it does not specifically target redness and irritation, so a sensitive skin type needs a product rich in deeply soothing extracts and hydrating ingredients that specifically calm redness without any risk of irritation.
Sources: [Journal of the European Academy of Dermatology and Venereology, 2002](https://pubmed.ncbi.nlm.nih.gov/12482041/)

### Which ingredients make this serum a good fit for sensitive skin?

This serum contains dipotassium glycyrrhizate and allantoin, which help soothe sensitive skin, along with ceramides and phytosphingosine to strengthen the skin barrier. To be a better fit for sensitive skin, this type of product needs extra soothing ingredients that specifically target redness and irritation with no risk of irritation.
Sources: [Journal of the European Academy of Dermatology and Venereology, 2002](https://pubmed.ncbi.nlm.nih.gov/12482041/), [International Journal of Cosmetic Science, 2007](https://pubmed.ncbi.nlm.nih.gov/18489348/)

### What does Rice Bran Water do for sensitive skin?

Rice Bran Water helps calm sensitive skin by easing inflammation and providing gentle moisture. It is unlikely to cause irritation and may help protect the skin barrier against daily dryness.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/)

### What does Niacinamide do for sensitive skin?

Niacinamide helps calm sensitive skin by strengthening the skin barrier and reducing redness and irritation. It is very well tolerated and may improve overall comfort and resilience with regular use.
Sources: [Cutis, 2005](https://pubmed.ncbi.nlm.nih.gov/16209160/), [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/)

### Where does it go in a skincare routine for sensitive skin?

This treatment goes in the evening routine after your toner and before your moisturizer. It is unlikely to irritate your sensitive skin, but a product for this skin needs extra ingredients that specifically target redness and irritation.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol, applying the serum before your retinol to help keep your skin calm and hydrated. Using a barrier-supporting moisturizer alongside retinoids is unlikely to cause irritation and helps your skin adjust more comfortably to strong treatments.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use it?

You can use this treatment in the evening as part of your routine. Daily application helps keep your skin soft and comfortable.
Sources: [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/), [Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/14571069/)

### Can it clog pores, cause breakouts or purging for sensitive skin?

This serum is unlikely to clog pores or cause breakouts on sensitive skin, as it contains no harsh ingredients and features soothing components. To better calm redness and irritation, sensitive skin needs a serum with targeted calming extracts.

### Can I use this serum around the eyes or on my body?

You can use this serum safely around the eyes and on the body because it features a gentle formula with soothing ingredients. However, to better fit sensitive skin, products used on delicate or reactive areas should include targeted calming agents that directly address redness and irritation.

### Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for sensitive skin

- [innisfree Green Tea Seed Hyaluronic Acid Hydrating Serum](https://lovi.care/skincare/p/innisfree/green-tea-seed-hyaluronic-acid-hydrating-serum/for/sensitive-skin) — High fit — $30.00 at Amazon
- [Isntree Green Tea Fresh Serum](https://lovi.care/skincare/p/isntree/green-tea-fresh-serum/for/sensitive-skin) — High fit — $17.90 at Amazon
- [Revision Skincare Hydrating Serum](https://lovi.care/skincare/p/revision-skincare/hydrating-serum/for/sensitive-skin) — High fit — $109.00 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/p/fresh/soy-face-cleanser/for/sensitive-skin) — Superior fit — $28.08 at Amazon
- Soothing Toner: [Clarins Toning Lotion with Camomile](https://lovi.care/skincare/p/clarins/soothing-toning-lotion/for/sensitive-skin) — Superior fit — $28.05 at Amazon
- Moisturizer with Sun Protection: [innisfree Daily Mild Sunscreen](https://lovi.care/skincare/p/innisfree/daily-mild-sunscreen/for/sensitive-skin) — Superior fit — $18.00 at Amazon

## Where to buy

No store in United States has a checked price for this product, so the page shows none.

## Ingredients

Rice Bran Water, Glycerin, Butylene Glycol, Propanediol, 2-Hexane Diol, Niacinamide, Rice Germ Extract, Heptasodium Hexacarboxymethyl Dipeptide-12, Rice Sh-Oligo Peptide-1, Black Rice Extract, Nigella Sativa Seed Extract, Hordeum Vulgare Seed Extract, Black Bean Extract, Black Sesame Extract, Low-Grade Stem Extract, Ginkgo Biloba Leaf Extract, Aspergillus Vine Extract, Purslane Extract, Toadstool Fruit Extract, Morinda Citrifolia Extract, Oat Seed Extract, Betaine, Allantoin, Ceramide Np, Ceramide Ns, Ceramide Ap, Ceramide, Ceramide Eop, Phytosphingosine, Cholesterol, Adenosine, Dipotassium Glycyrrhizate, Water, Sodium Polyacrylate, Disodium Dta, Ethylhexylglycerin, Cetearyl Alcohol, Stearic Acid, Hydrogenated Lecithin, Acrylate C10-30 Alkyl Acrylate Crosspolymer, Arginine
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/midha/rice-serum/for/sensitive-skin (this page)
- United Kingdom: https://lovi.care/skincare/uk/p/midha/rice-serum/for/sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/midha/rice-serum/for/sensitive-skin
- Germany: https://lovi.care/skincare/de/p/midha/rice-serum/for/sensitive-skin
- France: https://lovi.care/skincare/fr/p/midha/rice-serum/for/sensitive-skin
- Italy: https://lovi.care/skincare/it/p/midha/rice-serum/for/sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/midha/rice-serum/for/sensitive-skin
- Spain: https://lovi.care/skincare/es/p/midha/rice-serum/for/sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/midha/rice-serum/for/sensitive-skin
- Australia: https://lovi.care/skincare/au/p/midha/rice-serum/for/sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/midha/rice-serum/for/sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/midha/rice-serum/for/sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/midha/rice-serum/for/sensitive-skin