MIDHA Rice Cream for dry sensitive skin
Rice Extract
Niacinamide
Glycerin
Squalane
Tocopherol Vitamin EAverage
- HighDry Skin Fit
- AverageEffectiveness
- HighSafety
Works for dry sensitive skin; other moisturizers fit it better.
- Clinical, Cosmetic and Investigational Dermatology, 2017
- American Journal of Clinical Dermatology, 2002
This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- This product offers moderate hydration for your dry skin, as glycerin and squalane provide humectant and emollient benefits to support barrier resilience.
- Niacinamide and panthenol further contribute to soothing and improving overall skin comfort.
- The formula is safe for your dry and sensitive skin, containing no harsh ingredients and including soothing components like rice extract and allantoin.
How to apply
- Could be used as part of your AM or PM routine. Start using this moisturizer 3 times a week and move to daily use if your dry skin tolerates it well.
- Apply this moisturizer after cleansing and toner in the morning, or after your serum in the evening. Always pair it with SPF in the morning.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing it harshly to protect your sensitive skin.
- Apply the moisturizer on slightly damp skin to help with hydration absorption. This also works well for dry and flaky skin types.
- Do a patch test before your first use. Avoid the eye area to prevent any irritation.
People Say
★4.2Overall rating based on 100+ reviewsBased on limited data, users consistently praise this cream for its ability to provide deep, long-lasting hydration without feeling overly heavy, making it a favorite for those with dry, dehydrated, or sensitive skin. While many appreciate its brightening effects and smooth absorption, some users with oily skin find it slightly too rich or greasy, and others have expressed concerns about the jar packaging being unhygienic.
Highlights
Deep hydration Mostly Mentioned
- “perfectly addressing deep dryness”
- “maintains good hydration considering its texture”
- “leaves skin feeling deeply moisturized”
Lightweight texture Often Mentioned
- “absorbs quickly without leaving residue”
- “glides on softly”
- “rich yet lightweight texture”
- “not thick or runny”
Gentle and soothing Sometimes Noted
- “no irritation even on sensitive skin”
- “calms blemishes and soothes”
- “mild and non-pore-clogging”
- “caused no blemishes”
Oily skin incompatibility Sometimes Noted
- “finish feels greasy rather than moisturizing”
- “leaves a shiny, oil-like residue”
- “too rich for oily skin”
- “caused some blemishes”
Unhygienic packaging Sometimes Noted
- “no spatula included”
- “dust gets in easily”
- “jar packaging is disappointing”
- “wish it came with a pump”
Brightening effect Rarely Noted
- “helped brighten my complexion”
- “cultivate clear, radiant skin”
- “gives a glow to the skin”
Pricey for size Rarely Noted
- “price is a bit steep”
- “quantity is so small”
- “pricier than I anticipated”
Unpleasant scent Rarely Noted
- “smell of glycerin/silicone”
- “scent can be off-putting”
- “smells like raw ingredients”
Sources: lovi.care, amazon.com, skinsort.com, reddit.com, hwahae.co.kr, ubuy.com, and more
Questions and answers
How well does MIDHA Rice Cream work for dry sensitive skin?
MIDHA Rice Cream works moderately well for dry sensitive skin by providing basic moisture and comfort, though other products fit this skin type better. A product of this type needs deeply nourishing ingredients and high-performing moisture-binding agents to deliver optimal hydration and strong barrier support without any risk of irritation.
American Journal of Clinical Dermatology, 2002International Journal of Cosmetic Science, 2020
Which ingredients make this cream a good fit for dry sensitive skin?
Glycerin, squalane, rice extract, and niacinamide make this cream a good fit by providing moderate moisture and soothing comfort for dry skin. To fit this skin type as well as possible, a product of this type needs highly effective soothing ingredients, deep hydration, and nourishing emollients and humectants without any risk of irritation.
What does Rice Extract do for dry sensitive skin?
Rice extract helps dry, sensitive skin by boosting hydration, reducing roughness, and calming irritation. It provides antioxidant protection and supports a smooth, soft feel without causing discomfort.
International Journal of Cosmetic Science, 2020Journal of Cosmetic Dermatology, 2022
What does Niacinamide do for dry sensitive skin?
Niacinamide helps dry sensitive skin by calming irritation and keeping moisture locked in so your face feels soft and smooth. It works to build up your skin barrier and calm redness while being very gentle and unlikely to cause irritation.
Journal of Cosmetic Dermatology, 2004International Journal of Pharmaceutics, 2013
Where does this cream go in a skincare routine for dry sensitive skin?
This cream goes in the evening routine as a treatment step, applied after your toner and before your moisturizer. A routine for dry sensitive skin needs this type of product to include rich hydrating ingredients and soothing components to keep the skin calm and comfortable.
The Journal of Dermatological Treatment, 2022American Journal of Clinical Dermatology, 2002
Can I use this cream with retinol, and in what order?
You can use this cream with retinol, and applying it after your retinol may help calm potential irritation on dry skin. To give your dry skin the best results, a product of this type needs rich barrier-supporting ingredients like ceramides and heavier oils.
How often should I use this cream?
This cream works well for your dry sensitive skin when used daily as part of your evening routine. Regular application helps provide moderate hydration and soothes the skin while supporting your natural moisture barrier. Dry sensitive skin types often benefit from moisturizers that combine rich hydrating ingredients with calming components to prevent irritation.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this cream clog pores, cause breakouts or purging for dry sensitive skin?
This cream is unlikely to clog pores or cause breakouts for dry sensitive skin because it avoids harsh ingredients and features soothing components like rice extract and allantoin. A product of this type needs lightweight hydrators and skin-softening ingredients to keep dry sensitive skin smooth and comfortable without heavy buildup.
American Journal of Clinical Dermatology, 2002International Journal of Cosmetic Science, 2020
Can I use this cream around the eyes or on my body?
You can use this moisturizing treatment around your eyes and on your body, as its gentle ingredients are safe for sensitive areas. However, because dry skin needs deeper moisture and stronger barrier support than this average-fitting product provides, body and eye care for dry skin needs extra rich butters, heavier oils, and targeted hydrating ingredients.
Is this cream fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.
American Journal of Clinical Dermatology, 2002A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.
The Journal of Dermatological Treatment, 2017Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.
International Journal of Cosmetic Science, 2020The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model.
International Journal of Nanomedicine, 2025Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls.
Natural Product Communications, 2016Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines.
Cellular and Molecular Biology, 2023Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts.
Molecules, 2025Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway.
Antioxidants, 2025Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024
Ingredients
Water, Rice Extract, Glycerin, Niacinamide, Squalane, Butylene Glycol, Cetearyl Alcohol, Caprylic Capric Triglyceride, Dimethicone, Tocopherol Vitamin E, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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