# Good Molecules Daily Brightening Serum for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Brand: [Good Molecules](https://lovi.care/skincare/brands/good-molecules)
Category: [Serums and treatments](https://lovi.care/skincare/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few serums fit it even better.

## Why this fit

- Highly suitable for your dry skin, this serum effectively brightens and evens skin tone with high concentrations of arbutin and licorice root extract, while glycerin and sodium hyaluronate provide essential hydration to combat dryness and flakiness.
- The inclusion of hydrolyzed hyaluronic acid further enhances moisture retention, ensuring your dry skin remains supple and comfortable.
- This formula is safe for your skin, as it contains no harsh or irritating ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/oily-acne-prone-skin): Average

## Key ingredients

Beta Arbutin, Sodium Hyaluronate, Licorice Root Extract, Glycerin

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Profhilo treatment led to significant improvements in superficial skin hydration and transepidermal water loss over time in Chinese females, while demonstrating good product tolerability. ([Aesthetic Plastic Surgery, 2026](https://pubmed.ncbi.nlm.nih.gov/40921777/))
- A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability. ([Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/))
- Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations. ([Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/))
- Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39918262/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism. ([Evidence-based Complementary and Alternative Medicine, 2015](https://pubmed.ncbi.nlm.nih.gov/26273313/))
- Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo. ([Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/))
- Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide. ([Advanced Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39783908/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))

## What reviewers say

Users describe this serum as a gentle, entry-level brightening option that excels at hydrating and plumping the skin while slowly evening out overall skin tone. While it is highly praised for being non-irritating and affordable, many reviewers note that it requires patience for fading dark spots and is less potent than the brand's Discoloration Correcting Serum for stubborn acne scars.

- Liked: Gentle & non-irritating (mostly mentioned)
- Liked: Affordable price (often mentioned)
- Liked: Hydrating & plumping (often mentioned)
- Liked: Lightweight texture (often mentioned)
- Disliked: Slow results (often mentioned)
- Liked: Improves overall tone (sometimes noted)
- Disliked: Not for deep scars (sometimes noted)
- Disliked: Small bottle size (sometimes noted)
- Disliked: Needs moisturizer (rarely noted)
- Disliked: Potential breakouts (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Good Molecules Daily Brightening Serum a great fit for dry skin?

This serum is a great fit because it brightens your skin with arbutin and licorice root extract while using glycerin and sodium hyaluronate to bring much-needed moisture to dry, flaky skin. It also includes hydrolyzed hyaluronic acid to help lock in hydration so your face stays soft and comfortable throughout the day.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for dry skin?

Glycerin, sodium hyaluronate, and hydrolyzed hyaluronic acid make this serum a great fit for dry skin by providing essential moisture and helping it stay smooth and comfortable. Beta arbutin and licorice root extract brighten your skin safely without harsh or irritating ingredients.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Beta Arbutin do for dry skin?

Beta arbutin is unlikely to directly improve dry skin, as it focuses on fading dark spots rather than adding moisture. To properly care for dry skin alongside brightening treatments, you need hydrating and softening ingredients like hyaluronic acid or ceramides.

### What does Hyaluronic Acid do for dry skin?

Hyaluronic acid draws moisture into dry skin, giving an immediate and lasting boost in hydration that helps smooth out fine lines and soften rough patches. It is very gentle and unlikely to cause irritation while improving overall skin smoothness and plumpness.
Sources: [Dermatology and Therapy, 2021](https://pubmed.ncbi.nlm.nih.gov/34176098/), [Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/)

### Where does this serum go in a skincare routine for dry skin?

This serum goes in the evening routine after cleansing and before your moisturizer. Putting it at night keeps it simple and safe around sun exposure, while helping brighten your skin and keep it soft and comfortable.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying this brightening treatment first in your evening routine, letting it absorb, and then following with your retinol and a moisturizer. This combination is generally safe and unlikely to irritate dry skin when introduced gradually.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### How often should I use this serum?

This serum is used in the evening as part of your routine for dry skin. It contains hydrating ingredients like glycerin and sodium hyaluronate that help keep dry skin comfortable and well-moisturized.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to clog pores or cause breakouts for dry skin, as its formula avoids harsh or irritating ingredients. It uses hydrating ingredients like glycerin and sodium hyaluronate that help keep dry skin comfortable without heavy oils.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry skin

- [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/dry-skin) — Superior fit — $16.75 at Amazon
- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-skin) — Superior fit — $53.00 at Amazon
- [ma:nyo Bifida Biome Complex Ampoule](https://lovi.care/skincare/p/ma-nyo/bifida-biome-complex-ampoule/for/dry-skin) — Superior fit — $19.90 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — $19.99 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — $16.99 at Amazon
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — $22.00 at Amazon

## Where to buy

- Amazon.com: $7.97 (https://www.amazon.com/dp/B091MGP94B?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
Prices checked 5 Nov 2026.

## Ingredients

Water, Arbutin, 1,2-Hexanediol, Propanediol, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Dipropylene Glycol, Glycerin, Sodium Hyaluronate, Polyacrylate Crosspolymer-6, Hydrolyzed Hyaluronic Acid, Ethylhexylglycerin, Tocopherol, Chlorphenesin, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Disodium Edta, T-Butyl Alcohol
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/good-molecules/daily-brightening-serum/for/dry-skin (this page)
- United Kingdom: https://lovi.care/skincare/uk/p/good-molecules/daily-brightening-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/good-molecules/daily-brightening-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/good-molecules/daily-brightening-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/good-molecules/daily-brightening-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/good-molecules/daily-brightening-serum/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/good-molecules/daily-brightening-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/good-molecules/daily-brightening-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/good-molecules/daily-brightening-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/good-molecules/daily-brightening-serum/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/good-molecules/daily-brightening-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/good-molecules/daily-brightening-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/good-molecules/daily-brightening-serum/for/dry-skin