E45 Cream for dry skin
White Soft Paraffin
Light Liquid Paraffin
Anhydrous Lanolin Medilan
Glyceryl Monostearate
Citric Acid MonohydrateHigh
- HighDry Skin Fit
- HighEffectiveness
- ExcellentSafety
A great choice for dry skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers excellent moisturizing for your dry skin due to the presence of glycerin and paraffinum liquidum, which hydrate and enhance barrier resilience. These ingredients are highly suitable for dry skin, providing essential humectant and emollient actions.
- The formula is relevant for your dry or flaky skin concerns, as glycerin and paraffinum liquidum provide significant hydration and moisturization.
- The safety profile is excellent, with no risks of irritation for your dry skin due to the absence of prohibited or harsh ingredients and the presence of soothing ingredients like glycerin.
How to apply
- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
People Say
★4.7Overall rating based on 500+ reviewsWhile widely celebrated for being gentle and fragrance-free, some users with oily or acne-prone skin find it too heavy or comedogenic for facial use.
Highlights
Soothes dry skin Mostly Mentioned
- “stopped the itching”
- “healed dry patches”
Gentle and fragrance-free Often Mentioned
- “no stinging”
- “great for sensitive skin”
- “perfect for babies”
- “zero irritation”
Improves skin texture Often Mentioned
- “skin feels soft”
- “smooths rough elbows”
- “leaves a protective film”
- “softens calluses”
Excellent value Sometimes Noted
- “huge tub lasts ages”
- “affordable price”
- “cheap but effective”
- “great budget skincare”
Versatile multi-purpose Sometimes Noted
- “good for sunburn”
- “used after shaving”
- “great hand cream”
- “works on cracked heels”
Greasy or sticky Sometimes Noted
- “feels slimy”
- “takes ages to absorb”
- “leaves a greasy film”
- “makes hands slippery”
Causes breakouts Rarely Noted
- “clogged my pores”
- “gave me whiteheads”
- “too heavy for face”
- “caused acne flare-up”
Lanolin sensitivity Rarely Noted
- “caused allergic reaction”
- “made rash worse”
- “redness and stinging”
- “irritated my skin”
Packaging issues Rarely Noted
- “pump stopped working”
- “tub is unhygienic”
- “messy to use”
- “lid broke easily”
Sources: lovi.care, boots.com, superdrug.com, influenster.com, ocado.com, reddit.com, and more
Questions and answers
What makes E45 Cream a great fit for dry skin?
E45 Cream is a great fit because it offers excellent moisturizing with ingredients like glycerin and paraffinum liquidum that hydrate and protect your skin. It has an exceptionally safe formula with no harsh ingredients, making it very unlikely to cause irritation.
Which ingredients make this cream a good fit for dry skin?
Glycerin and paraffinum liquidum make this cream a great fit for your dry skin by providing deep hydration and locking in moisture to keep your skin smooth and comfortable. This combination helps restore your skin barrier resilience safely, with very little chance of irritation.
What does White Soft Paraffin do for dry skin?
White Soft Paraffin helps heal dry skin by sealing in moisture and repairing the skin barrier, making it feel smooth and calm. It has a safe profile with very low likelihood of causing irritation or allergies, and it may be used daily to protect the skin.
Journal of the American Academy of Dermatology, 1992Journal of Cosmetic Dermatology, 2020
What does Light Liquid Paraffin do for dry skin?
Light Liquid Paraffin helps dry skin by locking in moisture and smoothing the surface, making skin feel soft. It improves skin hydration and barrier function by sealing in water.
International Journal of Dermatology, 2025International Journal of Cosmetic Science, 2012
Where does it go in a skincare routine for dry skin?
This moisturizer goes in the third step of your morning routine and the final step of your evening routine. Using it daily helps keep dry skin hydrated and supports the skin barrier.
Can I use this cream with retinol, and in what order?
You can use this cream with retinol by applying the retinol first, letting it absorb, and then following with the cream. This layering method helps keep your dry skin soft and smooth while reducing the likelihood of irritation from the retinol.
How often should I use it?
You can use this moisturizer daily as part of your morning and evening routines to keep your dry skin hydrated and comfortable. Regular daily application helps improve skin moisture levels and supports the skin barrier.
Can this cream clog pores, cause breakouts or purging for dry skin?
This cream is unlikely to clog pores or cause breakouts for dry skin, as it has a very low risk of causing breakouts according to reviewer feedback and lacks harsh ingredients. It helps keep dry skin feeling soft and smooth without heavy irritation.
Can I use it around the eyes or on my body?
You can use this moisturizer both on your body and around your eyes to relieve dryness. Its gentle ingredients provide deep hydration and help protect delicate skin without causing irritation.
Is this cream fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Topical treatment with skin-identical lipids in a petrolatum-rich cream base showed no superiority over pure petrolatum in promoting normalization of barrier recovery and inflammation in detergent- and tape-stripped-perturbed human skin over 14 days.
Acta Dermato-venereologica, 2000Topically applied extra virgin olive oil and petrolatum both significantly improved skin barrier function and microtopographic features in 54 healthy adult volunteers, with petrolatum exerting stronger occlusive effects and extra virgin olive oil uniquely promoting epidermal renewal.
Journal of Clinical Medicine, 2025Repeated application of concentrated water-in-oil emulsions over four weeks caused no skin irritation, positively affected skin properties, and delivered almost 50% of the applied fluorescein sodium, with isopropyl myristate showing superior penetration performance compared to liquid paraffin in healthy volunteers.
International Journal of Pharmaceutics, 2019Daily bathing with an emulsified lanolin and mineral oil bath additive significantly reduced dry skin severity on the lower legs of patients compared to usual bath soap over 17 days.
Cutis, 1981Sunscreen formulations containing ethoxylated lanolin as an additional film former resulted in lower and constant physical-mechanical parameters and a higher and better reproducible SPF compared to the formulation without it.
International Journal of Pharmaceutics, 2021Nanoemulsion-based lanolin derivatives increased skin hydration and oiliness without changing cutaneous pH values and proved non-toxic by causing no skin irritation.
Molecules, 2016A novel composition containing salicylic acid, capryloyl salicylic acid, HEPES, glycolic acid, citric acid, and dioic acid showed similar tolerance and efficacy compared with clindamycin 1% and benzoyl peroxide 5% gel in subjects with acne vulgaris.
Journal of Drugs in Dermatology, 2013Daily treatment with a facial serum containing multiple acids reduced post-inflammatory hyperchromia lesion grade and number by 29.4% at 56 days, and decreased skin oiliness by 30.7% at 7 days in Brazilian patients with acne vulgaris.
Journal of Cosmetic Dermatology, 2021Topical 20% citric acid lotion increases viable epidermal thickness and dermal glycosaminoglycan content in sun-damaged skin compared to vehicle alone.
Dermatologic Surgery, 1997
Ingredients
Water, Glycerin, Paraffinum Liquidum, Glyceryl Stearate, Sodium Cetearyl Sulfate, Carbomer, Methylparaben, Propylparaben, Sodium Hydroxide
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.