# e.l.f. Pure Skin Cleanser for dry sensitive skin

**Lovi Fit: Superior fit for dry sensitive skin.**
Dry Skin Fit: Superior · Effectiveness: Superior · Safety: Excellent.

Page: https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Brand: [e.l.f.](https://lovi.care/skincare/brands/e-l-f)
Category: [Cleansers](https://lovi.care/skincare/best/cleansers)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best cleansers for dry sensitive skin.

## Why this fit

- Excellent suitability for your dry and sensitive skin is provided by glycerin, sodium hyaluronate, and ceramides, which offer superior hydration and barrier support to combat dryness and flakiness. Niacinamide further enhances skin barrier function and soothes sensitivity, making it a highly compatible choice.
- The formula's cleansing action is excellent, with glycerin and sodium hyaluronate ensuring hydrating and moisturizing effects that support your dry skin's needs.
- The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the inclusion of soothing components like glycerin and niacinamide.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/dry-skin): Superior
- [Combination skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/sensitive-skin): Superior
- [Acne-prone skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/dark-spots): Superior
- [Mature skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/mature-skin): Superior
- [Dry sensitive skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin): Superior (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/oily-acne-prone-skin): High

## Key ingredients

Oat Milk, Allantoin, Niacinamide, Ceramides, Sodium Hyaluronate

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A repair cream containing Rhealba oat plantlets extract, l-ALA-l-GLU dipeptide, and hyaluronic acid provided immediate relief and was judged by doctors as good or very good in 96.8% of cases for wound healing in 2,363 patients following dermatological acts. ([Clinical, Cosmetic and Investigational Dermatology, 2018](https://pubmed.ncbi.nlm.nih.gov/30519069/))
- Topically applied Avena sativa and Avena Rhealba oatmeal extracts significantly reduced skin irritation parameters including a* parameter increase and blood flow increase compared to vehicle in 12 healthy individuals subjected to the sodium lauryl sulfate irritation model. ([Skin Pharmacology and Applied Skin Physiology, 2002](https://pubmed.ncbi.nlm.nih.gov/11867969/))
- Colloidal oat extracts diminished pro-inflammatory cytokines in vitro and colloidal oat lotion improved skin dryness, scaling, roughness, and itch intensity in healthy female subjects compared to baseline. ([Journal of Drugs in Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25607907/))
- Topical gel containing chitosan, 0.2% chlorhexidine, allantoin and dexpanthenol did not improve postoperative comfort regarding swelling and pain, but improved the wound's aesthetic appearance following impacted lower third molar extraction compared to no gel. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016](https://pubmed.ncbi.nlm.nih.gov/27475700/))
- A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020](https://pubmed.ncbi.nlm.nih.gov/32683390/))
- An overnight patch containing Allium cepa extract and allantoin safely promotes scar healing after dermatologic surgery, resulting in significantly greater reductions in observer- and patient-assessed POSAS scores compared to no treatment. ([Aesthetic Plastic Surgery, 2018](https://pubmed.ncbi.nlm.nih.gov/29948103/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))

## What reviewers say

Based on a very large amount of data, this fragrance-free, non-foaming cleanser is highly praised for its soothing, barrier-supportive ingredients, making it an excellent choice for sensitive and dry skin types. While it leaves skin feeling soft and hydrated, users frequently recommend it as a morning cleanser or the second step in a double-cleansing routine, as it struggles to remove heavy makeup independently.

- Liked: Very gentle formula (mostly mentioned)
- Liked: Excellent value (often mentioned)
- Liked: Non-stripping/Hydrating (often mentioned)
- Disliked: Poor makeup removal (often mentioned)
- Liked: Fragrance-free (sometimes noted)
- Disliked: Non-foaming texture (sometimes noted)
- Disliked: Not for heavy-duty (sometimes noted)

## How to apply

- Use your cleanser AM and PM every day to keep your face fresh. Start slowly once a day if your dry skin feels sensitive at first.
- Apply your cleanser first thing in your routine before any toner or moisturizer. Follow the usual steps for your AM or PM daily routine.
- Gently massage the cleanser onto your face using soft circular motions. Avoid harsh rubbing to protect your dry skin.
- Apply the cleanser to slightly damp skin to help it clean gently without stripping moisture. This method is very safe for sensitive and dry skin types.
- Rinse thoroughly with lukewarm water and avoid the delicate eye area. Always do a patch test before using the product for the first time.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### What makes e.l.f. Pure Skin Cleanser one of the best fits for dry sensitive skin?

This cleanser is an exceptional fit for dry sensitive skin because it combines ceramides, glycerin, and sodium hyaluronate to deliver deep hydration and strengthen your skin barrier against flakiness. Niacinamide further helps calm sensitivity while cleansing gently without any harsh ingredients.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this cleanser a good fit for dry sensitive skin?

Glycerin, sodium hyaluronate, and ceramides make this cleanser a great fit by providing superior hydration to combat dryness and flakiness while supporting your skin barrier. Niacinamide further enhances this barrier function and helps soothe sensitivity.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Oat Milk do for dry sensitive skin?

Oat milk helps soothe and hydrate dry sensitive skin by calming irritation and improving moisture retention. It supports the skin barrier and reduces redness, making it very helpful for dry and easily irritated skin types.
Sources: [Journal of Drugs in Dermatology, 2016](https://pubmed.ncbi.nlm.nih.gov/27272074/), [Journal of Drugs in Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32484623/)

### What does Allantoin do for dry sensitive skin?

Allantoin helps calm dry sensitive skin by soothing irritation and supporting skin barrier recovery. It is unlikely to cause adverse effects and may improve overall hydration and comfort.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40177799/), [International Journal of Cosmetic Science, 2026](https://pubmed.ncbi.nlm.nih.gov/42521242/)

### Where does this cleanser go in a skincare routine for dry sensitive skin?

This cleanser is used both morning and night as the first step in your routine to wash your face without stripping moisture. Using a gentle daily cleanser helps support dry skin by keeping the skin barrier calm and hydrated.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can I use this cleanser with retinol, and in what order?

You can use this cleanser alongside retinol by washing your face with it before applying your retinol treatment to help keep your skin calm and hydrated. Using a cleanser with ceramides and glycerin supports your skin barrier, which is unlikely to become irritated since harsh ingredients are absent.
Sources: [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/37276158/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### How often should I use this cleanser?

You can use this cleanser twice a day as part of your morning and evening routine. Using a gentle cleanser daily helps wash away dirt while keeping your dry and sensitive skin calm and hydrated.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can this cleanser clog pores, cause breakouts or purging for dry sensitive skin?

This cleanser is unlikely to clog pores, cause breakouts, or lead to purging on dry sensitive skin. Its gentle formula relies on soothing ingredients like glycerin and niacinamide with an excellent safety profile that avoids harsh components, making it very well tolerated.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Can I use this cleanser around the eyes or on my body?

You can use this cleanser around your eyes and on your body because its gentle formula and hydrating ingredients are very well tolerated by thin skin and body skin alike. Glycerin, sodium hyaluronate, and ceramides help keep delicate areas moisturized without causing irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry sensitive skin

- [CeraVe Hydrating Cleanser](https://lovi.care/skincare/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — $16.97 at Amazon
- [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-sensitive-skin) — Superior fit — $19.99 at Amazon
- [Torriden DIVE IN Cleansing Foam](https://lovi.care/skincare/p/torriden/dive-in-cleansing-foam/for/dry-sensitive-skin) — Superior fit — $17.00 at Amazon

## Pairs well with

- Soothing Toner: [Clarins Toning Lotion with Camomile](https://lovi.care/skincare/p/clarins/soothing-toning-lotion/for/dry-sensitive-skin) — Superior fit — $28.05 at Amazon
- Moisturizer with Sun Protection: [d'Alba UVessence Mild Waterfull Sun Cream SPF 50](https://lovi.care/skincare/p/d-alba/uvessence-mild-waterfull-sun-cream-spf-50/for/dry-sensitive-skin) — Superior fit — $18.99 at Amazon
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/p/missha/ultra-hyalon-cleansing-cream/for/dry-sensitive-skin) — Superior fit — $21.70 at Amazon

## Where to buy

No store in United States has a checked price for this product, so the page shows none.

## Ingredients

Water, Glycerin, Cetearyl Alcohol, Niacinamide, Avena Sativa Kernel Flour Oat Kernel Flour, Chamomilla Recutita Flower Water Matricaria Flower Water, Sodium Hyaluronate, Tocopheryl Acetate, Ceramide Np, Ceramide Ap, Ceramide Eop, Allantoin, Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate, Potassium Cetyl Phosphate, Carbomer, Glyceryl Stearate, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol, Xanthan Gum, Disodium Edta, Tromethamine
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin (this page)
- United Kingdom: https://lovi.care/skincare/uk/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin