Sulwhasoo Herbal Clay Purifying Mask for dry sensitive skin
Kaolin
Bentonite
Artemisia Princeps Leaf Extract
Honey
Glycyrrhiza Glabra Root Extract Licorice Root ExtractLow
- LowDry Skin Fit
- HighEffectiveness
- HighSafety
A weak match for dry sensitive skin; the cleansing masks alongside fit it better.
This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate benefits for your dry or flaky skin as glycerin and sea silt provide hydration and gentle exfoliation, though kaolin and bentonite can be drying and strip natural oils.
- The cleansing action is excellent due to kaolin and sea silt effectively absorbing excess oil and impurities from pores.
- The safety profile is excellent, with no risks of irritation for your dry and sensitive skin due to the absence of prohibited or harsh ingredients.
How to apply
- Use your cleansing mask PM once a week as part of your weekly routine, and increase to twice a week if your dry skin tolerates it well.
- Apply the cleansing mask after cleansing and enzyme powder, but before your hydrating toner, serum, and moisturizer.
- Smooth an even layer of the cleansing mask over your face while gently avoiding any unnecessary rubbing.
- Apply the cleansing mask to clean and dry skin to ensure better comfort for your sensitive skin type.
- Always avoid the eye area and do a patch test before using the cleansing mask for the first time.
People Say
★4.5Overall rating based on 100+ reviewsBased on limited data, this mask is highly recommended for individuals with sensitive, dry, or stressed skin who need pore care without the harshness of traditional clay masks. Users consistently report a cooling, non-drying experience that leaves skin feeling soft, soothed, and visibly brighter, though it may be too gentle for those seeking aggressive blackhead extraction.
Highlights
Non-drying, hydrating Mostly Mentioned
- “gel-cream formula is super hydrating”
- “didn't experience any tight feelings”
- “doesn't dry down completely”
- “leaves face clean but not stripped”
Gentle, soothing Often Mentioned
- “cooling sensation on application”
- “calms redness and irritation”
- “no tugging or stinging”
- “gentlest clay mask I've used”
Softening results Often Mentioned
- “skin feels baby soft”
- “pores look tighter”
- “brightens complexion”
- “smooths skin texture”
Herbal scent Sometimes Noted
- “smells divine”
- “relaxing herbal smell”
- “fresh ginseng scent”
- “feels like a spa treatment”
Luxurious texture Sometimes Noted
- “slides onto skin quickly”
- “silky and smooth”
- “fine powders provide gentle exfoliation”
- “easy to rinse off”
High price point Sometimes Noted
- “bit expensive for me”
- “waiting for a sale”
- “pricey for a clay mask”
- “luxury price point”
Mild pore extraction Sometimes Noted
- “whiteheads not fully removed”
- “didn't minimize pores much”
- “gentler than other clays”
- “not for deep extraction”
Availability issues Rarely Noted
- “bought the trial kit”
- “hard to find full size”
- “out of stock often”
- “had to order from Korea”
Scent preference Rarely Noted
- “herbal smell is strong”
- “scent is specific”
- “smells like traditional medicine”
- “might be too much for some”
Sources: lovi.care, sephora.com.au, reddit.com, thevelvetlife.com, femaledaily.com, yesstyle.com, and more
Questions and answers
Why is the Sulwhasoo Herbal Clay Mask a weak match for dry sensitive skin?
This cleansing mask is a weak match for your dry sensitive skin because its clay ingredients can be drying and strip natural oils. To work for this skin, a product of this type needs rich hydrating and barrier-repairing ingredients like ceramides and hyaluronic acid to maintain moisture and protect the skin.
Which ingredients make this mask a poor fit for dry sensitive skin?
Kaolin and bentonite make this mask a weak fit for your dry sensitive skin because they can be drying and strip natural oils. A product of this type needs rich hydrating and barrier-repairing ingredients like ceramides and hyaluronic acid to maintain moisture and skin health.
What does Kaolin Clay do for dry sensitive skin?
Kaolin clay is a poor fit for dry sensitive skin because it absorbs natural oils and can worsen dryness and irritation. A product of this type needs soothing, hydrating ingredients and a gentle formula to protect dry and delicate skin.
What does Bentonite Clay do for dry sensitive skin?
Bentonite clay is not an ideal match for dry sensitive skin because it absorbs a lot of oil and moisture, which can leave dry skin feeling even drier. A product for this skin type needs gentle hydrating ingredients like hyaluronic acid or glycerin to soothe and restore moisture without causing irritation.
Where does this mask go in a skincare routine for dry sensitive skin?
This cleansing mask is a weak match for dry sensitive skin because its clay ingredients can strip natural oils, so this skin type instead needs a nourishing mask with gentle hydrators like honey and glycerin to keep it soft and comfortable.
Can I use this mask with retinol, and in what order?
Using this cleansing mask with retinol may leave your dry sensitive skin too dry, because the clays can strip natural oils while retinol already causes peeling. Instead, this skin type needs a nourishing mask with soothing and hydrating ingredients to keep the skin barrier soft and calm.
How often should I use this mask?
This cleansing mask is a weak match for your dry and sensitive skin because clays like kaolin and bentonite can dry you out and strip your natural oils. A product of this type needs nourishing ingredients like honey and extra hydrating plant extracts to keep dry skin soft and comfortable.
Can this mask clog pores, cause breakouts or purging for dry sensitive skin?
This cleansing mask is unlikely to clog your pores or cause breakouts because it features clays that effectively absorb excess oil and impurities. However, because your skin is dry, this type of product needs extra hydrating ingredients and gentle plant extracts to prevent moisture loss and keep your face feeling soft and smooth.
Is this mask fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Long-term use of various types of Dead Sea mud on healthy skin over four weeks was well tolerated and did not compromise barrier integrity, showing no noticeable changes in TEWL, skin pH, melanin, and erythema levels, along with a slight firming effect from salted mud.
International Journal of Dermatology, 2021A 30-minute single application of three types of Dead Sea mud on healthy female adult volunteers was well tolerated with short-lived moisturizing effects and no negative impact on barrier integrity, pH, and erythema and melanin levels.
Journal of Cosmetic Science, 2018Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days.
Skin Research and Technology, 2024Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation.
Skin Research and Technology, 2023Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline.
Forschende Komplementarmedizin, 2012Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream.
Carbohydrate Polymers, 2017A novel water-in-oil emulsion with a lecithin-modified bentonite prevented epidermal degradation and inflammatory protein secretion induced by urban dust and cedar pollen more effectively than a conventional water-in-oil emulsion in a reconstructed human epidermis model.
International Journal of Cosmetic Science, 2020Bentonite nanoparticles and honey co-administration improved skin wound healing in BALB/c mice by reducing inflammatory cell infiltration and increasing fibroblastosis, new epithelium thickness, granulation area, and collagen density compared to the untreated control group.
The International Journal of Lower Extremity Wounds, 2025Artemisia princeps-derived nanovesicles accelerate cell proliferation, decrease senescence-associated beta-galactosidase activity, inhibit MMP-1 activity more effectively than EGCG, and increase procollagen type I expression in human dermal cells and skin models.
Journal of Extracellular Biology, 2025Artemisia annua aqueous extract increased the itching threshold, inhibited TSLP expression, and promoted FLG mRNA expression in in vitro and in vivo models.
Journal of Ethnopharmacology, 2024Artemisia Capillaris Thunb. extract protects human HaCaT keratinocytes from UVB-induced apoptosis and inflammation by suppressing the cGAS/STING signaling pathway.
Journal of Photochemistry and Photobiology. B, Biology, 2024Honey-based dressings reduced mean healing duration, length of hospital stay, and VAS pain scores compared with povidone iodine-based dressings in 1236 participants.
Journal of Wound Care, 2021Topical honey application improved the mean duration of attacks and pain, occurrence of crusting, and healing time compared to acyclovir cream in 16 adult patients with recurrent labial and genital herpes lesions.
Medical Science Monitor, 2004Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism.
Evidence-based Complementary and Alternative Medicine, 2015Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo.
Experimental Dermatology, 2015Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide.
Advanced Science, 2025
Ingredients
Water, Glycerin, Kaolin, Butylene Glycol, Titanium Dioxide Ci 77891, Bentonite, 1,2-Hexanediol, Silica, Microcrystalline Cellulose, Sea Silt, Artemisia Princeps Leaf Powder, Cellulose Gum, Xanthan Gum, Houttuynia Cordata Powder, Glyceryl Caprylate, Ethylhexylglycerin, Disodium Edta, Dioscorea Japonica Root Extract, Propanediol, Gluconolactone, Rubus Idaeus Fruit Extract Raspberry Fruit Extract, Ulmus Davidiana Root Extract, Honey, Miel, Salicornia Herbacea Extract, Morus Alba Leaf Extract, Angelica Keiskei Extract, Nelumbo Nucifera Flower Extract, Polygonatum Officinale Root Extract Rhizome, Rehmannia Glutinosa Root Extract, Paeonia Albiflora Root Extract, Lilium Candidum Bulb Extract, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Tocopherol
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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