# Simple Moisturizing Facial Wash for sensitive skin

**Lovi Fit: Average fit for sensitive skin.**
Normal Skin Fit: Average · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

Brand: [Simple](https://lovi.care/skincare/nl/brands/simple)
Category: [Cleansers](https://lovi.care/skincare/nl/best/cleansers)

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for sensitive skin; other cleansers fit it better.

## Why this fit

- This product offers moderate suitability for your normal skin, as glycerin and panthenol provide humectant action, but it lacks sufficient emollient ingredients for optimal hydration.
- While it effectively cleanses with sodium laureth sulfate and decyl glucoside, it does not contain specialized ingredients like niacinamide or azelaic acid to target your redness and irritation.
- The safety profile is good, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing components like bisabolol and chamomile extract.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/dry-skin): Low
- [Combination skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/sensitive-skin): Average (this page)
- [Acne-prone skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/mature-skin): Low
- [Dry sensitive skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/dry-sensitive-skin): Caution
- [Oily acne-prone skin](https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/oily-acne-prone-skin): Average

## Key ingredients

Panthenol Vitamin B5, Tocopheryl Acetate Vitamin E, Glycerin, Bisabolol, Decyl Glucoside

## What the research says

- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans. ([Arzneimittel-Forschung, 2000](https://pubmed.ncbi.nlm.nih.gov/10965426/))
- Hyaluronic acid, hyaluronic acid plus dexpanthenol, and isotonic saline nasal sprays all significantly improved dry nose symptoms over four weeks in 240 patients, with hyaluronic acid plus dexpanthenol providing superior nasal moisturisation compared to the other two. ([Auris, Nasus, Larynx, 2020](https://pubmed.ncbi.nlm.nih.gov/32067777/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))
- Application of an alpha-bisabolol-containing cream produced a significant skin-lightening effect in pigmented skin compared to a vehicle control in the majority of female subjects after 8 weeks. ([International Journal of Cosmetic Science, 2010](https://pubmed.ncbi.nlm.nih.gov/20642768/))
- The combination of allantoin, bisabolol, D-panthenol and dipotassium glycyrrhizinate reduces UVB-induced PGE2, inflammatory cytokines, and mitochondrial superoxide in human epidermal keratinocytes. ([International Journal of Cosmetic Science, 2024](https://pubmed.ncbi.nlm.nih.gov/38433250/))

## Why other cleansers fit sensitive skin better

- Avène Thermal Spring Water significantly decreased postpeeling redness and reduced the overall sensitive scale of consumers by 47% compared to mineral-rich thermal spring water in human volunteers. ([Journal of the European Academy of Dermatology and Venereology, 2020](https://pubmed.ncbi.nlm.nih.gov/32870553/))

## What reviewers say

Users with sensitive and dry skin frequently praise this facial wash for its gentle, non-stripping formula that cleanses effectively without causing tightness. A moderate number of users report it leaves a slimy residue or fails to prevent breakouts, particularly those with oily or acne-prone skin.

- Liked: Non-drying formula (mostly mentioned)
- Liked: Fragrance-free (often mentioned)
- Liked: Gentle on skin (often mentioned)
- Liked: Effective cleansing (sometimes noted)
- Disliked: Lack of lather (sometimes noted)
- Disliked: Poor packaging (sometimes noted)
- Disliked: Residue and film (sometimes noted)
- Disliked: Caused breakouts (rarely noted)

## How to apply

- Use your cleanser in the AM and PM routines every day. Start using it daily since your sensitive skin needs gentle care.
- Apply this first in your morning and evening skincare routine before toner and moisturizer. This clears away dirt without upsetting your skin.
- Gently massage a small amount onto your face using soft circles. Avoid any rough rubbing to keep redness away.
- Apply the cleanser on slightly damp skin to help it wash away impurities softly. Clean skin feels fresh and comfortable afterwards.
- Avoid getting the cleanser in your eyes and do a quick patch test before first use. Rinse thoroughly with lukewarm water.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### How well does Simple Moisturizing Facial Wash work for sensitive skin?

Simple Moisturizing Facial Wash is an average fit for sensitive skin, gently cleansing with ingredients like glycerin and panthenol while carrying little risk of irritation. However, it lacks enough softening ingredients and calming actives like niacinamide or azelaic acid to properly soothe redness. A cleanser for this skin needs richer moisturizing ingredients and barrier-repairing components like ceramides to keep sensitive skin calm and hydrated.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Which ingredients make this cleanser a good fit for sensitive skin?

Glycerin and panthenol help hydrate sensitive skin, while bisabolol and chamomile extract keep it calm and comfortable. To fit this skin type even better, a cleanser of this type needs barrier-repairing and soothing ingredients like niacinamide, ceramide-3, and calming plant extracts.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### What does Panthenol do for sensitive skin?

Panthenol helps calm sensitive skin by reducing redness and irritation while improving hydration and repairing the skin barrier. It is unlikely to cause negative reactions and supports healing for dry or reactive skin.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40682399/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### What does Tocopheryl Acetate do for sensitive skin?

Tocopheryl Acetate helps calm sensitive skin by reducing redness and swelling after sun exposure. It is unlikely to clog pores and works well to keep skin soft and comfortable.
Sources: [Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/), [Archives of Biochemistry and Biophysics, 1992](https://pubmed.ncbi.nlm.nih.gov/1632644/)

### Where does it go in a skincare routine for sensitive skin?

This cleanser goes in your morning and evening routine as the cleansing step. It is unlikely to cause irritation due to soothing ingredients like bisabolol, but sensitive skin needs a cleanser with richer softening ingredients to stay comfortable and well-hydrated.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Can I use this cleanser with niacinamide, and in what order?

You can use this cleanser alongside niacinamide by applying the cleanser first and following it with your niacinamide treatment. It is unlikely to cause irritation, but a cleanser of this type needs added nourishing oils or ceramides to properly care for sensitive skin.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### How often should I use it?

You can use this cleanser daily in the morning and evening as part of your routine. It cleanses gently with safe ingredients, though this skin type needs extra softening ingredients and targeted redness-calming ingredients like niacinamide or azelaic acid for the best fit.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Can this cleanser clog pores, cause breakouts or purging for sensitive skin?

Simple Moisturizing Facial Wash is unlikely to cause breakouts for sensitive skin, as user feedback shows a low likelihood of this issue. However, cleansers for this skin work best when they include soothing ingredients to calm irritation and extra hydrators to keep the face soft.

### Can I use it around the eyes or on my body?

You can use this cleanser on your body, but it is an average fit for sensitive skin and lacks rich softening ingredients for optimal moisture. Sensitive skin needs gentle hydrating ingredients and soothing calming components like bisabolol and chamomile extract to stay soft and calm.

### Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for sensitive skin

- [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/nl/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/sensitive-skin) — Superior fit — €21.95 at Amazon
- [Cetaphil Gentle Foaming Cleanser](https://lovi.care/skincare/nl/p/cetaphil/gentle-foaming-cleanser/for/sensitive-skin) — Superior fit — €14.51 at Amazon
- [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/nl/p/cerave/foaming-facial-cleanser/for/sensitive-skin) — Superior fit — €21.00 at Amazon

## Pairs well with

- Soothing Toner: [SKIN1004 Centella Asiatica Toning Toner](https://lovi.care/skincare/nl/p/skin1004/centella-asiatica-toning-toner/for/sensitive-skin) — Superior fit — €17.96 at Amazon
- Moisturizer with Sun Protection: [Bioderma Bioderma Photoderm Mineral SPF 50+](https://lovi.care/skincare/nl/p/bioderma/photoderm-mineral-fluide-spf50/for/sensitive-skin) — Superior fit — €19.79 at Amazon
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/nl/p/missha/ultra-hyalon-cleansing-cream/for/sensitive-skin) — Superior fit — €11.83 at Amazon

## Where to buy

- Amazon.nl: €11.99 (https://www.amazon.nl/dp/B00V4R0ET0?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)
Prices checked 6 Nov 2026.

## Ingredients

Water, Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Sodium Chloride, Peg-7 Glyceryl Cocoate, Phenoxyethanol, Panthenol, Glycol Distearate, Tocopheryl Acetate, Polyquaternium-39, Bisabolol, Cocamide Mea, Laureth-10, Disodium Edta, Iodopropynyl Butylcarbamate, Citric Acid, Benzoic Acid, Anthemis Nobilis Oil Flower, Pelargonium Graveolens Oil, Methylparaben, Propylparaben, Dmdm Hydantoin, Sodium Hydroxymethylglycinate, Allantoin, Chamomilla Recutita Flower Extract, Sodium Pca, Sorbitol, Dipropylene Glycol, Potassium Sorbate, Pantolactone, Hydroxypropyl Cyclodextrin
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/simple/moisturizing-facial-wash/for/sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Germany: https://lovi.care/skincare/de/p/simple/moisturizing-facial-wash/for/sensitive-skin
- France: https://lovi.care/skincare/fr/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Italy: https://lovi.care/skincare/it/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/simple/moisturizing-facial-wash/for/sensitive-skin (this page)
- Spain: https://lovi.care/skincare/es/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Australia: https://lovi.care/skincare/au/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/simple/moisturizing-facial-wash/for/sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/simple/moisturizing-facial-wash/for/sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/simple/moisturizing-facial-wash/for/sensitive-skin