# NIVEA MEN Maximum Hydration Moisturizing Face Wash for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: Average · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

Brand: [NIVEA MEN](https://lovi.care/skincare/nl/brands/nivea-men)
Category: [Cleansers](https://lovi.care/skincare/nl/best/cleansers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other cleansers fit it better.

## Why this fit

- Offers moderate cleansing for your normal skin, as cocamidopropyl betaine and decyl glucoside help remove impurities, while glycerin and panthenol provide basic humectant and emollient actions.
- While it offers general hydration and cleansing, it lacks specialized ingredients to effectively target your primary concern of wrinkles and fine lines.
- The safety profile is good, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-skin): Average
- [Combination skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/dry-sensitive-skin): Low
- [Oily acne-prone skin](https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/oily-acne-prone-skin): Average

## Key ingredients

Aloe Barbadensis, Vitamin B5, Menthol, Tocopheryl Acetate Vitamin E, Cocamidopropyl Betaine

## What the research says

- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability. ([The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/))
- A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- A cream combining propolis, tea tree oil, and Aloe vera reduced erythema scars, acne severity index, and total lesion count better than erythromycin cream in sixty patients with mild to moderate acne vulgaris compared to placebo. ([Clinical Pharmacology, 2018](https://pubmed.ncbi.nlm.nih.gov/30588129/))
- Topical aloe vera gel significantly accelerated split-thickness skin graft donor-site healing compared to placebo in 12 patients, but showed no significant difference in pain relief. ([Plastic and Reconstructive Surgery, 2018](https://pubmed.ncbi.nlm.nih.gov/29649056/))
- Topical application of Aloe vera cream reduced postoperative pain at rest and during defecation, accelerated wound healing at two weeks, and decreased analgesic requirements in patients after open hemorrhoidectomy compared to placebo. ([Journal of Alternative and Complementary Medicine, 2010](https://pubmed.ncbi.nlm.nih.gov/20569031/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Panthenyl triacetate (PTA) demonstrated skin de-acetylation into panthenol, stimulated energetic and synthesis metabolic pathways, and achieved a statistically significant improvement in wound healing after 72 hours compared to saline treatment in human volunteers, outperforming panthenol in long-lasting wound healing action. ([Journal of Cosmetic Science, 2012](https://pubmed.ncbi.nlm.nih.gov/22487447/))
- A comprehensive topical regimen incorporating niacinamide, Pro-Xylane, and panthenol following PicoWay laser treatment decreased transepidermal water loss, increased hydration and skin elasticity, reduced wrinkles and redness, and improved skin tone in 88 Chinese females compared to a standard care control group. ([Lasers in Medical Science, 2026](https://pubmed.ncbi.nlm.nih.gov/42686896/))
- Coadministration of 40% topical L-menthol with 10% trans-cinnamaldehyde reduced spontaneous pain intensity, neurogenic inflammation, primary and secondary mechanical hyperalgesia, and heat hyperalgesia, but not cold hyperalgesia, in 14 healthy volunteers. ([The Journal of Pain, 2016](https://pubmed.ncbi.nlm.nih.gov/27260636/))
- Topical application of menthol-based cooling gel decreased intramuscular temperature by 1.9 °C and increased cutaneous blood flow by 0.3 ml/min in healthy males compared to placebo gel. ([International Journal of Sports Physical Therapy, 2018](https://pubmed.ncbi.nlm.nih.gov/30038834/))
- Cooling skin temperature or applying topical menthol reduced histamine-induced itch intensity and flare diameters in healthy male volunteers. ([Neuroscience Letters, 1995](https://pubmed.ncbi.nlm.nih.gov/7624016/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))
- A topical antioxidant serum significantly reduced air pollution-induced skin pigmentation and proinflammatory gene expression ex vivo, and improved skin aging signs in 40 healthy adult females after 90 days of daily use. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35150043/))
- The cytotoxic effect of sodium lauryl sulphate on normal human keratinocytes was significantly decreased when combined with cocamidopropyl betaine, Tween 20, and Tween 80 at concentrations well below the critical micelle concentration. ([Skin Pharmacology and Applied Skin Physiology, 2003](https://pubmed.ncbi.nlm.nih.gov/12677096/))

## Why other cleansers fit mature skin better

- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women. ([Scientific Reports, 2024](https://pubmed.ncbi.nlm.nih.gov/39009698/))

## How to apply

- Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
- Apply this first in your routine before using your toner, moisturizer, and SPF.
- Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
- Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
- Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### How well does NIVEA MEN Maximum Hydration Moisturizing Face Wash work for mature skin?

This cleanser works moderately well for mature skin because it cleans and adds basic moisture, but it lacks specialized ingredients for wrinkles and fine lines. To better support mature skin, a cleanser needs rich hydrating ingredients and targeted components that smooth fine lines while keeping the skin soft and balanced.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Which ingredients make this cleanser a good fit for mature skin?

Glycerin and panthenol make this cleanser an average fit for mature skin by providing basic moisture, though a better fit requires specialized ingredients that target wrinkles and fine lines.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### What does Aloe Vera do for mature skin?

Aloe vera helps smooth out fine lines and wrinkles by supporting collagen production, keeping mature skin feeling soft and elastic. It is unlikely to cause irritation and may improve skin firmness over time.
Sources: [Journal of Oleo Science, 2009](https://pubmed.ncbi.nlm.nih.gov/19915322/), [Annals of Dermatology, 2009](https://pubmed.ncbi.nlm.nih.gov/20548848/)

### What does Panthenol do for mature skin?

Panthenol helps mature skin by boosting hydration, smoothing dryness, and supporting the skin barrier to keep it soft and comfortable. It is unlikely to cause irritation and may help reduce the look of fine lines by improving overall moisture levels.
Sources: [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/), [Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29577586/)

### Where does this cleanser go in a skincare routine for mature skin?

This cleanser goes as the first step in the morning routine and the second step in the evening routine after a makeup remover. Mature skin needs products with specialized firming and anti-aging ingredients to properly target fine lines and wrinkles.

### Can I use this cleanser with retinol, and in what order?

You can use this cleanser in your routine before applying retinol, but a cleanser for mature skin needs extra ingredients like antioxidants and firming peptides to target fine lines.

### How often should I use this cleanser?

You can use this cleanser daily in the morning and evening as part of your routine. This helps remove impurities while keeping your skin comfortable, though a cleanser for mature skin also needs ingredients like peptides, retinoids, or antioxidants to target fine lines and wrinkles.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can this cleanser clog pores, cause breakouts or purging for mature skin?

This cleanser is unlikely to clog pores or cause breakouts for mature skin, as it has a good safety profile with no harsh or irritating ingredients. However, because it lacks specialized ingredients for mature skin, it needs extra moisturizers and firming ingredients like peptides and antioxidants to truly help smooth and care for fine lines.

### Can I use this cleanser around the eyes or on my body?

You can use this cleanser on your body, but it is best to avoid the thin skin around your eyes where skin thickness is much lower. The gentle cleansing ingredients make it safe for general use, but the delicate eye area needs extra care and specialized anti-aging ingredients.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is this cleanser fragrance-free and alcohol-free?

It has no fragrance and contains drying alcohol (alcohol denat).

## Alternatives for mature skin

- [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/nl/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/mature-skin) — Superior fit — €21.95 at Amazon
- [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/nl/p/cerave/foaming-facial-cleanser/for/mature-skin) — High fit — €21.00 at Amazon
- [Cetaphil Gentle Foaming Cleanser](https://lovi.care/skincare/nl/p/cetaphil/gentle-foaming-cleanser/for/mature-skin) — High fit — €14.51 at Amazon

## Pairs well with

- Hydrating Toner: [SOME BY MI Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/nl/p/some-by-mi/snail-truecica-miracle-repair-toner/for/mature-skin) — Superior fit — €19.90 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/nl/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — €48.84 at Amazon
- SPF: [SKIN1004 MADAGASCAR CENTELLA AIR-FIT SUNCREAM PLUS](https://lovi.care/skincare/nl/p/skin1004/madagascar-centella-air-fit-suncream-plus/for/mature-skin) — Superior fit — €14.70 at Amazon

## Where to buy

No store in Netherlands has a checked price for this product, so the page shows none.

## Ingredients

Water, Cocamidopropyl Betaine, Sodium Myreth Sulfate, Decyl Glucoside, Glycerin, Panthenol, Aloe Barbadensis Leaf Juice, Menthol, Alcohol Denat, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Peg-90 Glyceryl Isostearate, Peg-40 Hydrogenated Castor Oil, Polyquaternium-10, Laureth-2, Benzophenone-4, Sodium Hydroxide, Methylparaben, Ethylparaben, Blue 1
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- France: https://lovi.care/skincare/fr/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin (this page)
- Spain: https://lovi.care/skincare/es/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/nivea-men/maximum-hydration-moisturizing-face-wash/for/mature-skin