# Anua Rice 70 Intensive Moisturizing Milk for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

Brand: [Anua](https://lovi.care/skincare/nl/brands/anua)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/nl/best/moisturizers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other moisturizers fit it better.

## Why this fit

- Offers moderate moisturizing for your normal skin, as rice bran water and ceramides hydrate and enhance barrier resilience.
- While providing general hydration and soothing benefits, it lacks specialized ingredients like peptides or retinoids to effectively target your concerns of wrinkles and fine lines.
- The product is safe for your normal skin due to the absence of prohibited or harsh ingredients, posing no risks of irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin): Warning
- [Dry skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin): Caution
- [Sensitive skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/acne-prone-skin): Caution
- [Skin with dark spots](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/oily-acne-prone-skin): Low

## Key ingredients

Rice Bran Water, Ceramides

## What the research says

- Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline. ([Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))

## Why other moisturizers fit mature skin better

- Topical application of Lactobacillus plantarum-GMNL6 enhanced collagen synthesis and SPTSSA gene expression while reducing melanin synthesis, Staphylococcus aureus biofilm, and Cutibacterium acnes proliferation, leading to clinical improvements in skin moisture, color, spots, wrinkles, UV spots, and porphyrins in human volunteers. ([International Journal of Medical Sciences, 2021](https://pubmed.ncbi.nlm.nih.gov/33526970/))
- Nanoemulsions containing Macadamia integrifolia seed oil successfully enhanced skin hydration and reduced wrinkles in human volunteers, outperforming conventional emulsions in skin hydration enhancement. ([Nanomaterials, 2024](https://pubmed.ncbi.nlm.nih.gov/38668218/))
- Chronomodulated daytime application of baicalin and nighttime application of palmitoyl tripeptide-1 synergistically improved skin luminance by 16.29%, nasolabial fold depth by -36.35%, and firmness by 24.35% in 30 female participants. ([Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/41527525/))

## What reviewers say

Users widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.

- Liked: Lightweight texture (mostly mentioned)
- Liked: Glass skin glow (often mentioned)
- Liked: Hydrating & softening (often mentioned)
- Liked: Barrier support (sometimes noted)
- Disliked: Caused breakouts (sometimes noted)
- Disliked: Not moisturizing enough (sometimes noted)
- Disliked: Skin irritation (rarely noted)

## How to apply

- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### How well does Anua Rice 70 Intensive Moisturizing Milk work for mature skin?

Anua Rice 70 Intensive Moisturizing Milk works moderately well for mature skin, providing basic hydration and soothing benefits without any risk of irritation. However, it lacks specialized anti-aging ingredients like peptides or retinoids to effectively target wrinkles and fine lines. A moisturizer for mature skin needs potent anti-aging ingredients, rich nourishing components, and strong barrier support to properly smooth and maintain the skin.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Which ingredients make this moisturizer a good fit for mature skin?

Rice bran water and ceramides make this moisturizer a good fit by hydrating your skin and strengthening its moisture barrier. Because it lacks specialized anti-aging ingredients like peptides or retinoids, a product of this type needs antioxidants and smoothing ingredients to properly care for mature skin.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### What does Rice Bran Water do for mature skin?

Rice bran water helps mature skin by providing antioxidant protection and supporting moisture, which keeps skin looking smooth and healthy. Regular use may help reduce the look of fine lines and improve overall skin firmness.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/)

### What do Ceramides do for mature skin?

Ceramides help keep mature skin hydrated and smooth by repairing the outer moisture barrier and supporting water retention. This type of ingredient helps improve skin texture and elasticity while reducing dryness, which makes it particularly useful for aging skin that tends to lose moisture easily.
Sources: [Dermatologic Therapy, 2019](https://pubmed.ncbi.nlm.nih.gov/31585489/), [International Journal of Immunopathology and Pharmacology, 2008](https://pubmed.ncbi.nlm.nih.gov/18336739/)

### Where does it go in a skincare routine for mature skin?

Apply this moisturizer in the morning after your hydrating toner and before your sunscreen, and in the evening as the final step of your routine. It provides moderate hydration with rice bran water and ceramides, though mature skin also needs specialized ingredients like peptides or retinoids to properly target wrinkles and fine lines.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Can I use this moisturizer with retinol, and in what order?

You can use this moisturizer with retinol by applying it either before or after your retinol treatment to help keep your skin calm and comfortable. Using a moisturizer with ceramides helps support your skin barrier while you use retinoids. To properly care for mature skin, a moisturizer of this type needs added peptides or retinoids to help smooth out fine lines and wrinkles.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use it?

You can use this moisturizer twice a day as part of your morning and evening routine to keep your skin hydrated and calm. Daily application helps maintain skin moisture and supports the skin barrier.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this moisturizer clog pores, cause breakouts or purging for mature skin?

Reviewers report that Anua Rice 70 Intensive Moisturizing Milk can sometimes cause breakouts on mature skin. While the formula is generally safe and unlikely to cause irritation, individual reactions vary when trying new moisturizers.

### Can I use it around the eyes or on my body?

You can use this moisturizer on your body and around your eyes, as it is safe and gentle for normal skin. However, mature skin needs targeted ingredients like peptides or retinoids to help smooth out wrinkles and fine lines.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/), [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

## Alternatives for mature skin

- [L'Occitane Immortelle Divine Cream](https://lovi.care/skincare/nl/p/l-occitane/immortelle-divine-cream/for/mature-skin) — Superior fit — €69.99 at Amazon
- [The Ordinary Natural Moisturizing Factors + HA](https://lovi.care/skincare/nl/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin) — High fit — €13.02 at Amazon
- [MISSHA Super Aqua Ultra Hyalron Cream](https://lovi.care/skincare/nl/p/missha/super-aqua-ultra-hyalron-cream/for/mature-skin) — High fit — €39.42 at Amazon

## Pairs well with

- Cleanser: [d'Alba White Truffle Return Oil Cream Cleanser](https://lovi.care/skincare/nl/p/d-alba/white-truffle-return-oil-cream-cleanser/for/mature-skin) — Superior fit — €25.07 at Amazon
- Hydrating Toner: [SOME BY MI Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/nl/p/some-by-mi/snail-truecica-miracle-repair-toner/for/mature-skin) — Superior fit — €19.90 at Amazon
- SPF: [SKIN1004 MADAGASCAR CENTELLA AIR-FIT SUNCREAM PLUS](https://lovi.care/skincare/nl/p/skin1004/madagascar-centella-air-fit-suncream-plus/for/mature-skin) — Superior fit — €14.70 at Amazon

## Where to buy

- Notino: €16.20 (https://www.notino.nl/anua/rice-70-intensive-moisturizing-milk-verhelderende-en-hydraterende-bodymilk-voor-het-gezicht/p-16382092/)
- Lookfantastic: €22.08 (https://www.lookfantastic.nl/p/anua-rice-70-intensive-moisturising-milk-150ml/16675000/)
Prices checked 16 Oct – 17 Oct 2026.

## Ingredients

Rice Bran Water, Ceramides
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- France: https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin (this page)
- Spain: https://lovi.care/skincare/es/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin