# Anua Rice 70 Intensive Moisturizing Milk for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: Superior · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

Brand: [Anua](https://lovi.care/skincare/nl/brands/anua)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/nl/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few moisturizers fit it even better.

## Why this fit

- Excellent suitability for your dry skin due to the presence of rice bran water and ceramides, which offer superb emollient and barrier repair actions.
- These ingredients provide moderate hydration for your dry or flaky skin, enhancing barrier resilience.
- The product is safe for your dry skin with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin): Warning
- [Dry skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin): Caution
- [Sensitive skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/acne-prone-skin): Caution
- [Skin with dark spots](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/oily-acne-prone-skin): Low

## Key ingredients

Rice Bran Water, Ceramides

## What the research says

- Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline. ([Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))

## What reviewers say

Users widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.

- Liked: Lightweight texture (mostly mentioned)
- Liked: Glass skin glow (often mentioned)
- Liked: Hydrating & softening (often mentioned)
- Liked: Barrier support (sometimes noted)
- Disliked: Caused breakouts (sometimes noted)
- Disliked: Not moisturizing enough (sometimes noted)
- Disliked: Skin irritation (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes Anua Rice 70 Moisturizing Milk a great fit for dry skin?

Anua Rice 70 Intensive Moisturizing Milk is a great fit for dry skin because its rice bran water and ceramides soften the skin and help repair its protective barrier. These ingredients provide moderate hydration for flaky skin and have a very safe profile with no harsh ingredients that might cause irritation.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Which ingredients make this cream a good fit for dry skin?

Rice bran water and ceramides make this cream a great fit because they soften dry patches and help repair your skin barrier. These ingredients provide moderate hydration for flaky skin and are unlikely to cause irritation.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### What does Rice Bran Water do for dry skin?

Rice Bran Water helps hydrate dry skin by locking in moisture and keeping it soft and smooth. Studies show that rice-derived ingredients have moisturizing properties that support overall skin health.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What do Ceramides do for dry skin?

Ceramides help keep dry skin soft by strengthening the outer barrier and locking in hydration. This improvement in barrier integrity reduces dryness and protects against irritation.
Sources: [The British Journal of Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34921679/), [Dermatologic Therapy, 2019](https://pubmed.ncbi.nlm.nih.gov/31585489/)

### Where does this cream go in a skincare routine for dry skin?

This moisturizer goes in the third step of your morning routine after a cleanser and hydrating toner, and as the final step of your evening and weekly routines. Using a moisturizer helps improve hydration and keeps your skin soft.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Can I use this cream with retinol, and in what order?

You can use this moisturizer with retinol by applying the cream before your retinol treatment at night to help keep your dry skin calm and soft. Using a barrier-supporting moisturizer helps reduce irritation and dryness while you use strong treatments.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/), [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/37276158/)

### How often should I use this cream?

Anua Rice 70 Intensive Moisturizing Milk fits your dry skin well and can be used daily as part of your morning and evening routine. Regular use helps lock in moisture, keeps dry or flaky skin feeling soft, and strengthens your skin barrier without causing irritation.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this cream clog pores, cause breakouts or purging for dry skin?

Yes, some reviewers with dry skin report that this cream may cause breakouts. However, it is generally safe for your dry skin and is unlikely to cause irritation.

### Can I use this cream around the eyes or on my body?

You can use this moisturizer around your eyes and on your body, as its gentle ingredients are safe for thin areas and larger skin surfaces alike. Rice bran water and ceramides help keep dry skin feeling soft and smooth while strengthening the skin barrier without irritation.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/), [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

## Alternatives for dry skin

- [The Ordinary Natural Moisturizing Factors + HA](https://lovi.care/skincare/nl/p/the-ordinary/natural-moisturizing-factors-ha/for/dry-skin) — Superior fit — €13.02 at Amazon
- [La Roche-Posay Toleriane Ultra Soothing Care](https://lovi.care/skincare/nl/p/la-roche-posay/toleriane-ultra-soothing-repair-moisturizer/for/dry-skin) — High fit — €27.11 at Amazon
- [Anua Heartleaf 78% Soothing Cream](https://lovi.care/skincare/nl/p/anua/heartleaf-78-soothing-cream/for/dry-skin) — High fit — €25.29 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/nl/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — €21.95 at Amazon
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/nl/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — €16.89 at Amazon
- SPF: [Purito Daily Soft Touch Sunscreen](https://lovi.care/skincare/nl/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — €20.01 at Amazon

## Where to buy

- Notino: €16.20 (https://www.notino.nl/anua/rice-70-intensive-moisturizing-milk-verhelderende-en-hydraterende-bodymilk-voor-het-gezicht/p-16382092/)
- Lookfantastic: €22.08 (https://www.lookfantastic.nl/p/anua-rice-70-intensive-moisturising-milk-150ml/16675000/)
Prices checked 16 Oct – 17 Oct 2026.

## Ingredients

Rice Bran Water, Ceramides
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- France: https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin (this page)
- Spain: https://lovi.care/skincare/es/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin