# SK-II vs Charlotte Tilbury

Page: https://lovi.care/skincare/nl/compare/sk-ii-vs-charlotte-tilbury

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

SK-II and Charlotte Tilbury are established beauty houses offering distinct approaches to daily ritual. SK-II provides nourishing [serums](https://lovi.care/skincare/nl/ingredients/serum), rejuvenating masks, refreshing toners, and moisturizers anchored by pitera, while the British brand focuses primarily on moisturizers and eye products. Both collections suit acne-prone skin and dry skin best, though the Japanese line features targeted essences and lotions for dark spots and mature concerns alongside its signature ingredient. Ultimately, the two brands differ through their heritage and formulations, with the former emphasizing time-tested efficacy for pore area, skin roughness, and redness.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

[en.wikipedia.org](https://en.wikipedia.org/wiki/SK-II) [discoversk-ii.wixsite.com](https://discoversk-ii.wixsite.com/home/brand-history) [glossy.co](https://www.glossy.co/beauty/despite-strong-results-in-beauty-in-the-first-quarter-pg-will-eliminate-thousands-of-jobs/)

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Puig_(company)) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/puig-to-fully-own-charlotte-tilbury-by-2031)

This page compares some of the most popular SK-II and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg4bdbef6a66).

### Popular SK-II vs Charlotte Tilbury products

#### SK-II

- [Facial Treatment Essence](https://lovi.care/skincare/nl/p/sk-ii/facial-treatment-essence/for/dry-skin) — High fit — [€116.00 at Notino](https://www.notino.nl/sk-ii/facial-treatment-gezichtsserum-tegen-huidveroudering/p-16254932/)
- [Facial Treatment Mask](https://lovi.care/skincare/nl/p/sk-ii/facial-treatment-mask/for/dry-skin) — High fit — [€159.00 at Notino](https://www.notino.nl/sk-ii/facial-treatment-verstevigende-gezichtsmasker/p-16254656/)
- [Facial Treatment Clear Lotion](https://lovi.care/skincare/nl/p/sk-ii/facial-treatment-clear-lotion/for/oily-skin) — High fit
- [Skinpower Advanced Cream](https://lovi.care/skincare/nl/p/sk-ii/skinpower-advanced-cream/for/mature-skin) — High fit
- [Genoptics Ultraura Essence](https://lovi.care/skincare/nl/p/sk-ii/genoptics-ultraura-essence/for/acne-prone-skin) — Superior fit — [€268.00 at Notino](https://www.notino.nl/sk-ii/genoptics-ultraura-essence-verhelderende-serum/p-16254642/)
- [Facial Treatment Cleansing Oil](https://lovi.care/skincare/nl/p/sk-ii/facial-treatment-cleansing-oil/for/dry-skin) — High fit — [€88.50 at Notino](https://www.notino.nl/sk-ii/facial-treatment-cleansing-oil-reinigingsolie-voor-alle-huidtypen/p-16324436/)
- [Genoptics Spot Essence](https://lovi.care/skincare/nl/p/sk-ii/genoptics-spot-essence/for/dark-spots) — Average fit

#### Charlotte Tilbury

- [Charlotte's Magic Cream](https://lovi.care/skincare/nl/p/charlotte-tilbury/charlotte-s-magic-cream/for/mature-skin) — Superior fit — [€94.90 at Notino](https://www.notino.nl/charlotte-tilbury/charlottes-magic-cream-verstevigende-hydraterende-creme-spf-15/p-16318756/)
- [Collagen Superfusion Facial Oil](https://lovi.care/skincare/nl/p/charlotte-tilbury/collagen-superfusion-facial-oil/for/dry-sensitive-skin) — High fit
- [Magic Eye Rescue](https://lovi.care/skincare/nl/p/charlotte-tilbury/magic-eye-rescue/for/dark-spots) — Average fit

## People Say

SK-II

Charlotte Tilbury

- Balances and hydrates Mostly Mentioned Mostly Mentioned “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue” “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream” “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil” “flooded my skin with moisture — SK-II Facial Treatment Mask”
- Improves texture Mostly Mentioned Mostly Mentioned “skin feels soft as butter — SK-II Facial Treatment Essence” “pores became miraculously invisible — SK-II Facial Treatment Mask” “Removes leftover dirt — SK-II Facial Treatment Clear Lotion” “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
- Radiance and glow Mostly Mentioned Mostly Mentioned “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil” “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream” “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue” “gives a glass skin look — SK-II Facial Treatment Essence”
- Makeup base Not noted Mostly Mentioned “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream” “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
- Anti-aging and tone Often Mentioned Not noted “Skin looks brighter — SK-II Genoptics Spot Essence” “Reduced sun spots — SK-II Genoptics Spot Essence” “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
- Pleasant scent Rarely Noted Often Mentioned “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil” “Subtle rose fragrance, spa-like scent, not overpowering. — SK-II Facial Treatment Cleansing Oil”
- High price Mostly Mentioned Mostly Mentioned “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream” “not worth the splurge — Charlotte Tilbury Magic Eye Rescue” “very expensive — Charlotte Tilbury Collagen Superfusion Facial Oil” “way too expensive — SK-II Facial Treatment Essence”
- Breakouts and purging Often Mentioned Mostly Mentioned “caused tiny red bumps — SK-II Facial Treatment Essence” “dried to a tacky finish — SK-II Facial Treatment Mask” “Small bumps — SK-II Facial Treatment Clear Lotion” “grandma perfume smell — Charlotte Tilbury Charlotte's Magic Cream”
- Lack of results Often Mentioned Rarely Noted “did nothing — Charlotte Tilbury Collagen Superfusion Facial Oil” “did absolutely nothing — SK-II Facial Treatment Essence”

## Questions and answers

### SK-II or Charlotte Tilbury: which is better?

Both brands are great choices depending on your goals, as the products on this page by Charlotte Tilbury fit best for balancing and hydrating the skin, while SK-II helps improve texture and anti-aging.

### What is the difference between SK-II and Charlotte Tilbury?

SK-II helps improve skin texture and tone with its Pitera-based formulas, while Charlotte Tilbury offers hydrating moisturizers that reviewers often praise for balancing and hydrating the skin.

### SK-II or Charlotte Tilbury: which moisturizer is better?

When it comes to moisturizers, SK-II fits dry skin with a High Lovi rating across key formulas like the Facial Treatment Essence and Skinpower Advanced Cream. Reviewers note that Charlotte Tilbury offers hydrating moisturizers like Charlotte's Magic Cream, which has a Superior fit level for mature skin.

### Which is more affordable, SK-II or Charlotte Tilbury?

Charlotte Tilbury is mentioned as having a high price point among the products on this page, while SK-II does not have this listed as a review theme.

### Which causes fewer breakouts, SK-II or Charlotte Tilbury?

Charlotte Tilbury may cause fewer breakouts than SK-II, as breakouts and purging are noted as a negative review theme for SK-II.

### Which brand is better for improving skin texture, SK-II or Charlotte Tilbury?

SK-II is better for improving skin texture based on the review themes on this page. Lovi rates the products on this page with High fit levels for improving texture in several routines.

### How do the founding years and parent companies of SK-II and Charlotte Tilbury compare?

SK-II was founded in Japan in 1980 and has been owned by The Procter & Gamble Company since 1991, whereas Charlotte Tilbury was founded in the United Kingdom in 2013 and is owned by Puig.

### Which brand's products are completely free of fragrance according to the ingredients listed?

Both SK-II and Charlotte Tilbury are great choices because every single product on this page lists no fragrance in its ingredients.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Nicotinamide w, Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, D-pantothenyl alcohol · American Journal of Clinical Dermatology, 2002
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · Journal of Periodontology, 2009
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, D-pantothenyl alcohol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) D-pantothenyl alcohol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Daily Fluctuation of Facial Pore Area, Roughness and Redness among Young Japanese Women; Beneficial Effects of Galactomyces Ferment Filtrate Containing Antioxidative Skin Care Formula](https://pubmed.ncbi.nlm.nih.gov/34198790/) Galactomyces ferment filtrate, Pitera essence, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate galactomyces ferment filtrate, Pitera ferment filtrate, Sk-ii pitera concentrate, Pitera · Journal of Clinical Medicine, 2021
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Polyglycerol Ester-Based Low Energy Nanoemulsions with Red Raspberry Seed Oil and Fruit Extracts: Formulation Development toward Effective In Vitro/In Vivo Bioperformance](https://pubmed.ncbi.nlm.nih.gov/33467701/) Raspberry seed oil · Nanomaterials, 2021
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil](https://pubmed.ncbi.nlm.nih.gov/31957954/) Avocado oil · Journal of Cosmetic Dermatology, 2020
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Topical application of superoxide dismutase mediated by HIV-TAT peptide attenuates UVB-induced damages in human skin](https://pubmed.ncbi.nlm.nih.gov/27460952/) Superoxide dismutase · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [Stretchable skin hydrating PVB patches with controlled pores' size and shape for deliberate evening primrose oil spreading, transport and release](https://pubmed.ncbi.nlm.nih.gov/35929319/) Oenothera biennis oil · Biomaterials Advances, 2022
- [Reduction in the appearance of facial hyperpigmentation by topical N-undecyl-10-enoyl-L-phenylalanine and its combination with niacinamide](https://pubmed.ncbi.nlm.nih.gov/19958429/) Undecylenoyl phenylalanine · Journal of Cosmetic Dermatology, 2009
- [Inhibitory effects of shell of Camellia oleifera Abel extract on mushroom tyrosinase and human skin melanin](https://pubmed.ncbi.nlm.nih.gov/31033161/) Butylene glycol · Journal of Cosmetic Dermatology, 2019
- [A randomized, double-blind, vehicle-controlled study of a preparation containing undecylenoyl phenylalanine 2% in the treatment of solar lentigines](https://pubmed.ncbi.nlm.nih.gov/19874316/) Undecylenoyl phenylalanine · Clinical and Experimental Dermatology, 2010
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Melanogenesis effects of rice protein hydrolysate and its characteristic peptides Leu-Leu-Lys, Leu-Pro-Lys, and pyroGlu-Lys on UVB-induced human epidermal melanocyte cells](https://pubmed.ncbi.nlm.nih.gov/32955075/) Hydrolyzed rice protein · Food & Function, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Enhanced Fluctuations in Facial Pore Size, Redness, and TEWL Caused by Mask Usage Are Normalized by the Application of a Moisturizer](https://pubmed.ncbi.nlm.nih.gov/35456214/) Galactomyces ferment filtrate, Pitera essence, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate galactomyces ferment filtrate, Pitera ferment filtrate, Sk-ii pitera concentrate, Pitera · Journal of Clinical Medicine, 2022
- [Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin](https://pubmed.ncbi.nlm.nih.gov/20883290/) Sodium salicylate · Journal of Cosmetic Dermatology, 2010
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, D-pantothenyl alcohol · Journal of Cosmetic Dermatology, 2025
- [Glycerol crosslinked vitamin E loaded xanthan gum and gellan gum nanoemulgels for topical management of dry skin](https://pubmed.ncbi.nlm.nih.gov/41224059/) Xanthan gum · International Journal of Biological Macromolecules, 2025
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Significant Reversal of Facial Wrinkle, Pigmented Spot and Roughness by Daily Application of Galactomyces Ferment Filtrate-Containing Skin Products for 12 Months-An 11-Year Longitudinal Skin Aging Rejuvenation Study](https://pubmed.ncbi.nlm.nih.gov/36769815/) Galactomyces ferment filtrate, Pitera essence, Pitera ferment filtrate galactomyces ferment filtrate, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate, Pitera · Journal of Clinical Medicine, 2023
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41319188/) Camellia oleifera seed oil · International Journal of Cosmetic Science, 2026
- [The Effectiveness of Galactomyces Ferment Filtrate, Dexpanthenol, and Centella Asiatica Combination Serum in the Treatment of Post-Acne Hyperpigmentation in Subjects with Skin of Color](https://pubmed.ncbi.nlm.nih.gov/33938432/) Galactomyces ferment filtrate, Sk-ii pitera concentrate, Galactomyces ferment filtrate pitera ferment filtrate · Skinmed, 2021
- [Clinical Efficacy of Topical Ascorbic Acid 2-Glucoside in Enhancing Outcomes of Laser Gingival Depigmentation: A Randomized Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42147661/) Ascorbyl glucoside · Cureus, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter, African shea butter · Lasers in Medical Science, 2025
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025

## The brands

- Japanese skincare: [SK-II](https://lovi.care/skincare/nl/brands/sk-ii)
- British skincare: [Charlotte Tilbury](https://lovi.care/skincare/nl/brands/charlotte-tilbury)

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- [CeraVe vs SK-II](https://lovi.care/skincare/nl/compare/cerave-vs-sk-ii)
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- [La Roche-Posay vs SK-II](https://lovi.care/skincare/nl/compare/la-roche-posay-vs-sk-ii)
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- [Dr. Althea vs SK-II](https://lovi.care/skincare/nl/compare/dr-althea-vs-sk-ii)
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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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