# Simple vs Dr. Barbara Sturm

Page: https://lovi.care/skincare/nl/compare/simple-vs-dr-barbara-sturm

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

Simple and Dr. Barbara Sturm are established skincare brands that offer gentle moisturizers alongside targeted solutions for various complexions. The British brand is beloved for its moisturizers, makeup removers, cleansers, and toners crafted with [niacinamide](https://lovi.care/skincare/nl/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/nl/ingredients/glycerin), which suit acne-prone skin and skin with dark spots best. Conversely, the German brand is deeply loved for its moisturizers, clarifying exfoliants, and nourishing [serums](https://lovi.care/skincare/nl/ingredients/serum) built on scientifically advanced formulas that suit sensitive, dry, and balanced skin best. Ultimately, they differ through their foundational ingredients and specific formulations, as both strive to keep the complexion calm, smooth, and radiant.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

[uploads.puig.com](https://uploads.puig.com/uploads/Press_release_Puig_acquires_majority_stake_in_Dr_Barbara_Sturm_ENG_1_140422a900.pdf) [beautymatter.com](https://beautymatter.com/articles/puig-acquires-majority-stake-in-dr-barbara-sturm) [pitchbook.com](https://pitchbook.com/profiles/company/289811-80)

This page compares some of the most popular Simple and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pga11ee5002b).

### Popular Simple vs Dr. Barbara Sturm products

#### Dr. Barbara Sturm

- [Hyaluronic Serum](https://lovi.care/skincare/nl/p/dr-barbara-sturm/hyaluronic-serum/for/oily-skin) — High fit — [€207.00 at Notino](https://www.notino.nl/dr-barbara-sturm/hyaluronic-serum-anti-rimpel-serum-met-hyaluronzuur/p-16241245/)
- [Enzyme Cleanser](https://lovi.care/skincare/nl/p/dr-barbara-sturm/enzyme-cleanser/for/dark-spots) — Superior fit — [€53.90 at Notino](https://www.notino.nl/dr-barbara-sturm/enzyme-cleanser-darker-skin-tones-reinigende-en-make-up-removing-schuim/p-16241237/)
- [The Good C Vitamin C Serum](https://lovi.care/skincare/nl/p/dr-barbara-sturm/the-good-c-vitamin-c-serum/for/mature-skin) — High fit — [€143.75 at Lookfantastic](https://www.lookfantastic.nl/p/dr.-barbara-sturm-the-good-c-vitamin-c-serum-30ml/13310139/)

#### Simple

- [Micellar Water](https://lovi.care/skincare/nl/p/simple/micellar-water/for/mature-skin) — Average fit — [€12.27 at Amazon](https://www.amazon.nl/dp/B00X3OQ6N0?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/nl/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [€12.27 at Amazon](https://www.amazon.nl/dp/B00X3OQ6N0?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/nl/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [€15.31 at Amazon](https://www.amazon.nl/dp/B000LQX6XG?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/nl/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [€11.17 at Amazon](https://www.amazon.nl/dp/B000LQUA6M?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/nl/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [€15.31 at Amazon](https://www.amazon.nl/dp/B000LQX6XG?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/nl/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [€15.31 at Amazon](https://www.amazon.nl/dp/B000LQX6XG?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/nl/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [€7.44 at Amazon](https://www.amazon.nl/dp/B014G4Z42O?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)

## People Say

Simple

Dr. Barbara Sturm

- Gentle on sensitive skin Mostly Mentioned Mostly Mentioned “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water” “The only cleanser that doesn't turn my face red. — Simple Micellar Water” “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum” “deep yet gentle cleanse — Dr. Barbara Sturm Enzyme Cleanser”
- Hydration and moisture Mostly Mentioned Mostly Mentioned “banished dryness within days — Simple Replenishing Rich Moisturiser” “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water” “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum” “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
- Lightweight and non-greasy Often Mentioned Often Mentioned “sinks in instantly — Simple Water Boost Hydrating Gel Cream” “absorbs very quickly — Simple Hydrating Light Moisturiser” “absorbs really well — Simple Replenishing Rich Moisturiser” “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
- Smoother skin texture Not noted Mostly Mentioned “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser” “sinks in quickly — Dr. Barbara Sturm The Good C Vitamin C Serum”
- Glow and radiance Not noted Often Mentioned “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum” “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
- Affordable price point Often Mentioned Not noted “great value for money — Simple Kind to Skin Soothing Facial Toner” “super affordable — Simple Hydrating Light Moisturiser” “Can't beat the price for the quality. — Simple Micellar Water”
- Extremely high price Not noted Mostly Mentioned “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
- Insufficient hydration or dryness Often Mentioned Sometimes Noted “face feels a bit tight — Dr. Barbara Sturm Enzyme Cleanser” “not moisturizing enough — Simple Hydrating Light Moisturiser”
- Caused breakouts and skin reactions Sometimes Noted Sometimes Noted “Gave me tiny bumps on my forehead. — Simple Micellar Water” “caused major breakouts — Simple Hydrating Light Moisturiser” “quite red after — Dr. Barbara Sturm Enzyme Cleanser” “appearance of imperfections — Dr. Barbara Sturm The Good C Vitamin C Serum”

## Questions and answers

### What is the difference between Simple and Dr. Barbara Sturm?

Simple offers affordable, lightweight moisturizers and gentle makeup removers that are value-friendly, while Dr. Barbara Sturm provides a high-end luxury range that focuses on smoother skin texture and radiance.

### Simple or Dr. Barbara Sturm: which moisturizer is better?

For a moisturizer, Simple is more affordable and offers lightweight hydration, while Dr. Barbara Sturm's Hyaluronic [Serum](https://lovi.care/skincare/nl/ingredients/serum) is high for oily skin. Lovi rates Simple's moisturizers as average across various skin types, while Dr. Barbara Sturm's Hyaluronic Serum also achieves an average fit for most skin types.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Simple or Dr. Barbara Sturm?

Simple offers a more affordable price point for shoppers, whereas Dr. Barbara Sturm has an extremely high price.

### Which causes fewer breakouts, Simple or Dr. Barbara Sturm?

Both brands have a similar likelihood of causing breakouts and skin reactions, as reviewers report this issue for both Simple and Dr. Barbara Sturm.

### When were Simple and Dr. Barbara Sturm founded and who owns them?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011. Dr. Barbara Sturm was founded in Germany in 2014 and is owned by Puig.

### Which brand's products contain no fragrance, Simple or Dr. Barbara Sturm?

Both brands feature no fragrance across the products on this page.

### What do reviewers say about the makeup removers and moisturizers from Simple?

Reviewers note that Simple offers lightweight, value-friendly moisturizers alongside gentle, sensitive-skin-friendly and effective daily makeup removers. At the same time, reviewers mention that these products may cause breakouts or irritations, struggle with heavy makeup, and sometimes lack sufficient hydration or moisture.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study](https://pubmed.ncbi.nlm.nih.gov/23973717/) Cellulose · European Journal of Pharmaceutics and Biopharmaceutics, 2014
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Bacterial cellulose skin masks-Properties and sensory tests](https://pubmed.ncbi.nlm.nih.gov/28963772/) Cellulose · Journal of Cosmetic Dermatology, 2018
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Tetrahexyldecyl ascorbate · Photochemistry and Photobiology, 2021
- [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2019
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Antioxidant-based topical formulations influence on the inflammatory response of Japanese skin: A clinical study using non-invasive techniques](https://pubmed.ncbi.nlm.nih.gov/28385617/) Tetrahexyldecyl ascorbate · European Journal of Pharmaceutics and Biopharmaceutics, 2017
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Lipase · Lipids, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2024
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Portulaca oleracea extract relieves skin barrier damage induced by increased photosensitivity after GA peeling](https://pubmed.ncbi.nlm.nih.gov/35920724/) Lactobacillus portulaca oleracea extract ferment · Cutaneous and Ocular Toxicology, 2022
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Lactobacillus portulaca oleracea extract ferment · Cutaneous and Ocular Toxicology, 2025

## The brands

- British skincare: [Simple](https://lovi.care/skincare/nl/brands/simple)
- German skincare: [Dr. Barbara Sturm](https://lovi.care/skincare/nl/brands/dr-barbara-sturm)

## More comparisons

- [SKIN1004 vs Simple](https://lovi.care/skincare/nl/compare/skin1004-vs-simple)
- [SKIN1004 vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/skin1004-vs-dr-barbara-sturm)
- [Anua vs Simple](https://lovi.care/skincare/nl/compare/anua-vs-simple)
- [Anua vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/anua-vs-dr-barbara-sturm)
- [Medicube vs Simple](https://lovi.care/skincare/nl/compare/medicube-vs-simple)
- [Medicube vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/medicube-vs-dr-barbara-sturm)
- [The Ordinary vs Simple](https://lovi.care/skincare/nl/compare/the-ordinary-vs-simple)
- [The Ordinary vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/the-ordinary-vs-dr-barbara-sturm)
- [Beauty of Joseon vs Simple](https://lovi.care/skincare/nl/compare/beauty-of-joseon-vs-simple)
- [Beauty of Joseon vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/beauty-of-joseon-vs-dr-barbara-sturm)
- [COSRX vs Simple](https://lovi.care/skincare/nl/compare/cosrx-vs-simple)
- [COSRX vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/cosrx-vs-dr-barbara-sturm)
- [CeraVe vs Simple](https://lovi.care/skincare/nl/compare/cerave-vs-simple)
- [CeraVe vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/cerave-vs-dr-barbara-sturm)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/nl/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/la-roche-posay-vs-dr-barbara-sturm)
- [Dr. Althea vs Simple](https://lovi.care/skincare/nl/compare/dr-althea-vs-simple)
- [Dr. Althea vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/dr-althea-vs-dr-barbara-sturm)
- [Some By Mi vs Simple](https://lovi.care/skincare/nl/compare/some-by-mi-vs-simple)
- [Some By Mi vs Dr. Barbara Sturm](https://lovi.care/skincare/nl/compare/some-by-mi-vs-dr-barbara-sturm)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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