🇳🇱Netherlands

Medicube-focused skincare routine for mature skin

Routine by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A routine for mature skin built around Medicube products, complemented by other brands where they fit better, for complete care.

Cleansers, toners, makeup removers, masks, and moisturizers with hyaluronic acid and niacinamide help keep skin hydrated and smooth to soften fine lines. Serums and enzyme powders with vitamin C and glycolic and salicylic acid help firm the skin and reduce wrinkles.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests and is away from the sun. The weekly routine takes the place of the evening routine once a week to add deeper steps for fine lines, wrinkles, and loss of firmness.

The Journal of Dermatological Treatment, 2009Dermatology and Therapy, 2025Journal of Cosmetic Dermatology, 2020

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with White Truffle Oil and hydrolyzed hyaluronic acid help hydrate and improve the look of wrinkles and fine lines. This step is used every morning and every evening and once a week, in place of the evening routine.

Best cleansers for mature skin

Step 2Hydrating Toner

The hydrating toner step for mature skin is used every morning. Hydrating toners with hyaluronic acid and glycerin help keep skin hydrated, while formulas with retinol, niacinamide, and peptides may help reduce fine lines and wrinkles.

Best toners for mature skin

Step 3Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth fine lines and improve firmness. These steps are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid and beeswax help plump fine lines and clear away oil-based debris. They are used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with White Truffle Oil and hydrolyzed hyaluronic acid help hydrate and improve the look of wrinkles and fine lines. This step is used every morning and every evening and once a week, in place of the evening routine.

Best cleansers for mature skin

Step 3Cleansing Toner

Cleansing toners with glycolic acid and lactic acid help smooth fine lines and wrinkles on mature skin, while formulas with aloe vera and hyaluronic acid help hydrate and soothe dry areas. This cleansing toner step is used every evening in your routine.

Best toners for mature skin

Step 4Serum or Treatment

Serums and treatments with niacinamide, hyaluronic acid, and peptides help smooth out fine lines and wrinkles while boosting hydration and firmness on mature skin. These targeted steps are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth fine lines and improve firmness. These steps are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid and beeswax help plump fine lines and clear away oil-based debris. They are used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with White Truffle Oil and hydrolyzed hyaluronic acid help hydrate and improve the look of wrinkles and fine lines. This step is used every morning and every evening and once a week, in place of the evening routine.

Best cleansers for mature skin

Step 3Enzyme Powder

This step is used once a week, in place of the evening routine. Exfoliating steps with papain and bromelain help smooth fine lines and wrinkles, while formulas with rice bran extract and salicylic acid help brighten mature skin.

Step 4Nourishing Mask

Nourishing masks with hyaluronic acid and collagen help deeply hydrate and smooth out fine lines and wrinkles. This step is used once a week, in place of the evening routine.

Step 5Serum or Treatment

Serums and treatments with niacinamide, hyaluronic acid, and peptides help smooth out fine lines and wrinkles while boosting hydration and firmness on mature skin. These targeted steps are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth fine lines and improve firmness. These steps are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

Get a routine for your skin

Scan your face, and Lovi builds a morning, evening, and weekly routine around your skin and goals.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play