# FRANKLY skincare Page: https://lovi.care/skincare/nl/brands/frankly The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands. FRANKLY is a Korean skincare brand founded in 2022 and owned by The Cookie Co., Ltd.. [preqin.com](https://www.preqin.com/data/profile/asset/frankly/573137) [befrankly.com](https://befrankly.com/pages/frankly-lab) [pitchbook.com](https://pitchbook.com/profiles/company/435831-94) [tracxn.com](https://tracxn.com/d/companies/frankley/__U8xtW3AdUtwEYq3qJen1jWSAkFLzWOlj6dZxFgKsSDQ) FRANKLY is beloved for its targeted [serums](https://lovi.care/skincare/nl/ingredients/serum) and meticulously balanced formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the [Retinol](https://lovi.care/skincare/nl/ingredients/retinol) 0.1 Cream for acne-prone skin and the Closer Serum for skin with dark spots. The brand continues to cultivate a dedicated following through thoughtful formulation and consistent results. This page covers some of the most popular FRANKLY products; for the whole FRANKLY range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pga3aff7d4a4). ### FRANKLY [serums](https://lovi.care/skincare/nl/ingredients/serum) and treatments #### Serums and treatments - [Closer Serum](https://lovi.care/skincare/nl/p/frankly/closer-serum/for/mature-skin) — Average fit — [€14.94 at Amazon](https://www.amazon.nl/dp/B099MZGLHP?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1) - [Retinol 0.1 Cream](https://lovi.care/skincare/nl/p/frankly/retinol-0-1-cream/for/mature-skin) — High fit ## Questions and answers ### Is FRANKLY worth it? FRANKLY is worth considering because Lovi rates the brand routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from FRANKLY on this page contains no fragrance. ### What are FRANKLY's best products? FRANKLY features [Retinol](https://lovi.care/skincare/nl/ingredients/retinol) 0.1 Cream, which Lovi rates High for mature skin, combination skin, acne-prone skin, and skin with dark spots. Retinol helps smooth the skin and reduces signs of aging. [The Journal of Investigative Dermatology, 2000](https://pubmed.ncbi.nlm.nih.gov/10692106/) [Archives of Dermatology, 2007](https://pubmed.ncbi.nlm.nih.gov/17515510/) ### Does FRANKLY cause breakouts? FRANKLY products on this page are unlikely to cause breakouts, as every item lists no fragrance in its ingredients. Lovi rates the FRANKLY-focused routine Superior for acne-prone skin. ### Is FRANKLY fragrance-free? Yes, every one of the FRANKLY products on this page lists no fragrance in its ingredients. Lovi rates the FRANKLY-focused routine Superior for sensitive skin. ### What are the key ingredients in FRANKLY products? FRANKLY products contain retinol for smoothing fine lines and boosting skin firmness. Retinol helps renew skin cells and supports [collagen](https://lovi.care/skincare/nl/ingredients/collagen) production to keep skin looking youthful. [The Journal of Investigative Dermatology, 2000](https://pubmed.ncbi.nlm.nih.gov/10692106/) [Archives of Dermatology, 2007](https://pubmed.ncbi.nlm.nih.gov/17515510/) ### How do I build a FRANKLY skincare routine? To build a FRANKLY routine, you can use the Closer [Serum](https://lovi.care/skincare/nl/ingredients/serum) for everyday care and the Retinol 0.1 Cream to target signs of aging and keep skin smooth. Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. [The Journal of Investigative Dermatology, 2000](https://pubmed.ncbi.nlm.nih.gov/10692106/) [Archives of Dermatology, 2007](https://pubmed.ncbi.nlm.nih.gov/17515510/) ### Where can I buy FRANKLY, and how much does it cost? FRANKLY is sold in stores in the Netherlands, with prices on this page starting from €14.94. ### What are good alternatives to FRANKLY? Good alternatives to FRANKLY include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have brand pages on Lovi. For dry, sensitive, or acne-prone skin, Lovi rates a SKIN1004-focused routine as Superior, matching the top fit level of routines centered on FRANKLY. ### FRANKLY vs SKIN1004: which is better? FRANKLY routines rate better than SKIN1004 routines across multiple skin types, including Superior fit for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the FRANKLY-focused routine Superior for dry skin compared to Superior for the SKIN1004 routine. ### Who owns FRANKLY, and where is it from? FRANKLY is a Korean brand founded in 2022, owned by The Cookie Co., Ltd.. [preqin.com](https://www.preqin.com/data/profile/asset/frankly/573137) [befrankly.com](https://befrankly.com/pages/frankly-lab) [pitchbook.com](https://pitchbook.com/profiles/company/435831-94) [tracxn.com](https://tracxn.com/d/companies/frankley/__U8xtW3AdUtwEYq3qJen1jWSAkFLzWOlj6dZxFgKsSDQ) ### Is FRANKLY cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list FRANKLY as cruelty-free. ## Research behind FRANKLY's key ingredients - [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007 - [Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin](https://pubmed.ncbi.nlm.nih.gov/18492182/) Palmitoyl pentapeptide-4 · International Journal of Cosmetic Science, 2005 - [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017 - [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [The anti-wrinkle efficacy of argireline, a synthetic hexapeptide, in Chinese subjects: a randomized, placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/23417317/) Acetyl hexapeptide-8 · American Journal of Clinical Dermatology, 2013 - [Anti-Wrinkle Efficacy of Cross-Linked Hyaluronic Acid-Based Microneedle Patch with Acetyl Hexapeptide-8 and Epidermal Growth Factor on Korean Skin](https://pubmed.ncbi.nlm.nih.gov/33911590/) Acetyl hexapeptide-8 · Annals of Dermatology, 2019 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023 - [Effects of seaweed Laminaria japonica extracts on skin moisturizing activity in vivo](https://pubmed.ncbi.nlm.nih.gov/23752034/) Laminaria japonica extract · Journal of Cosmetic Science, 2013 - [The efficacy study of the combination of tripeptide-10-citrulline and acetyl hexapeptide-3. A prospective, randomized controlled study](https://pubmed.ncbi.nlm.nih.gov/28150423/) Acetyl hexapeptide-8 · Journal of Cosmetic Dermatology, 2017 - [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021 - [The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects](https://pubmed.ncbi.nlm.nih.gov/23607739/) Acetyl hexapeptide-8 · Journal of Cosmetic and Laser Therapy, 2013 - [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026 - [Significant improvement in crow's feet after treatment with Jet-M and a mixed solution of copper-GHK, oligo-hyaluronic acid, rhodiolar extract, tranexamic acid, and β-glucan (GHR formulation)](https://pubmed.ncbi.nlm.nih.gov/27064823/) Tripeptide-1 · Journal of Cosmetic and Laser Therapy, 2016 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/nl/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/nl/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/nl/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/nl/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/nl/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/nl/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/nl/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/nl/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/nl/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/nl/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/nl/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/nl/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/nl/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/nl/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/nl/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/nl/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/nl/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/nl/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/nl/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/nl/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/nl/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/nl/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/nl/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/nl/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/nl/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/nl/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/nl/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/nl/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/nl/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/nl/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/frankly - United Kingdom: https://lovi.care/skincare/uk/brands/frankly - Ireland: https://lovi.care/skincare/ie/brands/frankly - Germany: https://lovi.care/skincare/de/brands/frankly - France: https://lovi.care/skincare/fr/brands/frankly - Italy: https://lovi.care/skincare/it/brands/frankly - Netherlands: https://lovi.care/skincare/nl/brands/frankly (this page) - Spain: https://lovi.care/skincare/es/brands/frankly - Canada: https://lovi.care/skincare/ca/brands/frankly - Australia: https://lovi.care/skincare/au/brands/frankly - Singapore: https://lovi.care/skincare/sg/brands/frankly - Saudi Arabia: https://lovi.care/skincare/sa/brands/frankly - United Arab Emirates: https://lovi.care/skincare/ae/brands/frankly