# Cure skincare Page: https://lovi.care/skincare/nl/brands/cure The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands. Cure is a Japanese skincare brand founded in 2003 and owned by 4Cs HD Co., Ltd. since 2015. Cure is beloved for its gentle exfoliating formulas that transform daily routines into mindful rituals. Its products suit all skin types best, offering balanced care without unnecessary additives. The standout product for acne-prone skin is the Natural Aqua Gel, which provides targeted support for delicate complexions. Users consistently appreciate the refined simplicity and quiet efficacy found throughout this thoughtful skincare collection. This page covers some of the most popular Cure products; for the whole Cure range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pged43618f0f). ### Cure exfoliants #### Exfoliants - [Natural Aqua Gel](https://lovi.care/skincare/nl/p/cure/natural-aqua-gel/for/sensitive-skin) — High fit ## Questions and answers ### Is Cure worth it? Cure is worth it because the Cure products on this page list no fragrance and Lovi rates the Cure-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are Cure's best products? Cure offers Natural Aqua Gel as its featured product on this page, which helps keep skin smooth across various skin types. Lovi rates this exfoliant High for sensitive skin, oily skin, and acne-prone skin. ### Does Cure cause breakouts? Cure is unlikely to cause breakouts, and Lovi rates the Cure-focused routine Superior for acne-prone skin. Natural Aqua Gel has a High fit for acne-prone skin. ### Is Cure fragrance-free? Yes, every product from the Cure products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Cure products? Cure products feature key ingredients such as [rosemary leaf extract](https://lovi.care/skincare/nl/ingredients/rosemary), [aloe vera](https://lovi.care/skincare/nl/ingredients/aloe-vera), and [glycerin](https://lovi.care/skincare/nl/ingredients/glycerin). Lovi rates the Cure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### How do I build a Cure skincare routine? To build a Cure routine, start by gently removing dead flakes with Natural Aqua Gel. Lovi rates the Cure-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are good alternatives to Cure? Good alternatives to Cure include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC. These similar skincare brands also have dedicated pages on Lovi. ### Cure vs Biore: which is better? Cure is better than Biore because Lovi rates the Cure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High for the Biore-focused routine. ### Who owns Cure, and where is it from? Cure is a Japanese brand founded in 2003, owned by 4Cs HD Co., Ltd. since 2015. ### Is Cure cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Cure as cruelty-free. ## Research behind Cure's key ingredients - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf extract · Clinical Pharmacology, 2018 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [In vitro antioxidant, collagenase inhibition, and in vivo anti-wrinkle effects of combined formulation containing Punica granatum, Ginkgo biloba, Ficus carica, and Morus alba fruits extract](https://pubmed.ncbi.nlm.nih.gov/26203268/) Ginkgo biloba extract · Clinical, Cosmetic and Investigational Dermatology, 2015 - [A dermocosmetic containing bakuchiol, Ginkgo biloba extract and mannitol improves the efficacy of adapalene in patients with acne vulgaris: result from a controlled randomized trial](https://pubmed.ncbi.nlm.nih.gov/25914553/) Ginkgo biloba extract · Clinical, Cosmetic and Investigational Dermatology, 2015 - [Enhancing Photoprotection and Mitigating Ex Vivo Stratum Corneum Oxidative Stress: A Multifunctional Strategy Combining Rosmarinic Acid with UVB Filters](https://pubmed.ncbi.nlm.nih.gov/40227214/) Rosmarinus officinalis leaf extract rosemary leaf extract · Antioxidants, 2025 - [Ginkgo biloba leaves extract's cosmeceutical evaluation: a preliminary assessments on human volunteers towards achieving improved skin condition and rejuvenation](https://pubmed.ncbi.nlm.nih.gov/37074796/) Ginkgo biloba extract · Drug Development and Industrial Pharmacy, 2023 ## Similar brands - Japanese skincare: [Biore](https://lovi.care/skincare/nl/brands/biore) - Japanese skincare: [Hada Labo](https://lovi.care/skincare/nl/brands/hada-labo) - Japanese skincare: [Shiseido](https://lovi.care/skincare/nl/brands/shiseido) - Japanese skincare: [SK-II](https://lovi.care/skincare/nl/brands/sk-ii) - Japanese skincare: [Shiseido Senka](https://lovi.care/skincare/nl/brands/shiseido-senka) - Japanese skincare: [DHC](https://lovi.care/skincare/nl/brands/dhc) - Japanese skincare: [Pair](https://lovi.care/skincare/nl/brands/pair) - Japanese skincare: [Anessa](https://lovi.care/skincare/nl/brands/anessa) - Japanese skincare: [FANCL](https://lovi.care/skincare/nl/brands/fancl) - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/nl/brands/shu-uemura) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/nl/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/nl/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/nl/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/nl/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/nl/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/nl/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/nl/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/nl/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/nl/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/nl/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/nl/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/nl/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/nl/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/nl/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/nl/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/nl/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/nl/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/nl/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/nl/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/nl/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/cure - United Kingdom: https://lovi.care/skincare/uk/brands/cure - Ireland: https://lovi.care/skincare/ie/brands/cure - Germany: https://lovi.care/skincare/de/brands/cure - France: https://lovi.care/skincare/fr/brands/cure - Italy: https://lovi.care/skincare/it/brands/cure - Netherlands: https://lovi.care/skincare/nl/brands/cure (this page) - Spain: https://lovi.care/skincare/es/brands/cure - Canada: https://lovi.care/skincare/ca/brands/cure - Australia: https://lovi.care/skincare/au/brands/cure - Singapore: https://lovi.care/skincare/sg/brands/cure - Saudi Arabia: https://lovi.care/skincare/sa/brands/cure - United Arab Emirates: https://lovi.care/skincare/ae/brands/cure