# APLB skincare

Page: https://lovi.care/skincare/nl/brands/aplb

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

APLB is a Korean skincare brand founded in 2018 and owned by L1 Partners since 2026.

[aplb.net](https://aplb.net/)

APLB is dearly loved for its thoughtful [serums](https://lovi.care/skincare/nl/ingredients/serum) and effective formulas. Its products suit dry skin and dry sensitive skin best. The standout products for particular concerns include the [Collagen](https://lovi.care/skincare/nl/ingredients/collagen) EGF Peptide Ampoule Serum for acne-prone skin, the [Glutathione](https://lovi.care/skincare/nl/ingredients/glutathione) [Niacinamide](https://lovi.care/skincare/nl/ingredients/niacinamide) Ampoule Serum for skin with dark spots, and the Glutathione Niacinamide Body Lotion for mature skin.

This page covers some of the most popular APLB products; for the whole APLB range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg91a9d230c3).

### APLB [serums](https://lovi.care/skincare/nl/ingredients/serum) and treatments

#### Serums and treatments

- [Glutathione Niacinamide Ampoule Serum](https://lovi.care/skincare/nl/p/aplb/glutathione-niacinamide-ampoule-serum/for/dark-spots) — High fit
- [Collagen EGF Peptide Ampoule Serum](https://lovi.care/skincare/nl/p/aplb/collagen-egf-peptide-ampoule-serum/for/dry-sensitive-skin) — High fit — [€13.89 at Amazon](https://www.amazon.nl/dp/B0CN2YPQMZ?tag=lovi-care-web-product085-21&linkCode=osi&th=1&psc=1)

## People Say

★4.6

Overall rating based on 2.8k+ reviews

Reviewers most often praise APLB for lightweight non-sticky textures, gentle hydration for sensitive skin, and a glowing smoother complexion. The most common complaints are slow brightening results and insufficient moisture for very dry skin types.

### Highlights

- Lightweight and absorbent serums Mostly Mentioned “absorbs without sticky residue — Glutathione Niacinamide Ampoule Serum” “absorbs well — Collagen EGF Peptide Ampoule Serum”
- Hydrating and plumping serums Often Mentioned “skin is plumper — Collagen EGF Peptide Ampoule Serum” “leaves skin looking well-nourished — Glutathione Niacinamide Ampoule Serum”
- Serum performance and texture issues Often Mentioned “won't get rid of spots overnight — Glutathione Niacinamide Ampoule Serum” “plastic bottle feels inexpensive — Glutathione Niacinamide Ampoule Serum” “hydration level a bit underwhelming — Glutathione Niacinamide Ampoule Serum”

Sources: lovi.care, iherb.com, stylekorean.com, yesstyle.com, reddit.com, youtube.com, and more

## Questions and answers

### Is APLB good for oily skin?

Yes, APLB is good for oily skin, with Lovi rating the brand-focused routine Superior for it. The APLB products on this page list no fragrance in their ingredients, helping keep oily skin calm without heavy oils.

### Is APLB worth it?

APLB is worth it for shoppers seeking fragrance-free formulas, as the APLB products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routines Superior for dry skin, sensitive skin, and other skin types. Reviewers often mention that the [serums](https://lovi.care/skincare/nl/ingredients/serum) are lightweight and absorbent, though some note performance and texture issues.

### What are APLB's best products?

APLB's best products are the [Glutathione](https://lovi.care/skincare/nl/ingredients/glutathione) [Niacinamide](https://lovi.care/skincare/nl/ingredients/niacinamide) Ampoule Serum and the [Collagen](https://lovi.care/skincare/nl/ingredients/collagen) EGF Peptide Ampoule Serum, which both rate High for dry skin, sensitive skin, and mature skin. Lovi rates the APLB-focused routines for dry, sensitive, and acne-prone skin as Superior. The APLB products on this page list no fragrance.

### Does APLB cause breakouts?

APLB is unlikely to cause breakouts, as the brand-focused routine for acne-prone skin rates Superior on Lovi. Additionally, the Glutathione Niacinamide Ampoule Serum and Collagen EGF Peptide Ampoule Serum rate High for acne-prone skin.

### Is APLB fragrance-free?

Yes, every product from the APLB products on this page lists no fragrance in its ingredients. Reviewers often mention that the serums are lightweight and absorbent.

### What are the key ingredients in APLB products?

APLB products feature key ingredients such as glutathione, niacinamide, and collagen. These components help brighten dark spots, smooth fine lines, and keep the skin hydrated and soft.

[Clinical, Cosmetic and Investigational Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/25378941/) [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### How do I build a APLB skincare routine?

To build an APLB skincare routine, you follow a routine with a cleanser, hydrating toner, moisturizer, and SPF in the morning, while your evening routine adds a pre-cleansing step, a cleansing toner, and serums like Collagen EGF Peptide Ampoule Serum. Lovi rates the APLB-focused routine Superior for dry skin, sensitive skin, and other skin types.

### Where can I buy APLB, and how much does it cost?

APLB products are sold at stores in the Netherlands, with prices on this page ranging from €13.89.

### What are good alternatives to APLB?

Good alternatives to APLB include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the APLB-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

### APLB vs SKIN1004: which is better?

APLB-focused routines perform better than SKIN1004-focused routines, rating Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates APLB as Superior for dry skin, while SKIN1004 is also rated Superior.

### Who owns APLB, and where is it from?

APLB is a Korean brand founded in 2018, owned by L1 Partners since 2026.

[aplb.net](https://aplb.net/)

### Is APLB cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list APLB as cruelty-free.

### Is APLB good for dry skin?

Yes, APLB is a great fit for dry skin, with Lovi rating the brand-focused routine as Superior. The APLB products on this page all list no fragrance, and the brand-focused routines make dry skin feel soft and nourished.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Is APLB good for sensitive skin?

Yes, APLB fits sensitive skin well, as Lovi rates the APLB-focused routine Superior for sensitive skin and the APLB products on this page list no fragrance. The brand's serums are noted for being lightweight and absorbent, and ingredients like [Centella asiatica extract](https://lovi.care/skincare/nl/ingredients/centella-asiatica) help soothe and calm sensitive skin.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Is APLB good for acne-prone skin?

Yes, APLB is good for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. The Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum both fit acne-prone skin at a High level.

### Is APLB good for skin with dark spots?

Yes, APLB is good for skin with dark spots because Lovi rates the Glutathione Niacinamide Ampoule Serum and the Glutathione Niacinamide Body Lotion High for this concern. Niacinamide helps reduce cutaneous pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is APLB good for mature skin?

Yes, APLB is good for mature skin, with Lovi rating the Glutathione Niacinamide Ampoule Serum and the Collagen EGF Peptide Ampoule Serum High for this skin type. The brand-focused routine for mature skin achieves a Superior fit level on Lovi.

## Research behind APLB's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The efficacy of 5% topical tea tree oil gel in mild to moderate acne vulgaris: a randomized, double-blind placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/17314442/) Melaleuca alternifolia tree leaf extract · Indian Journal of Dermatology, Venereology and Leprology, 2007
- [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022
- [Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin](https://pubmed.ncbi.nlm.nih.gov/18492182/) Palmitoyl pentapeptide-4 · International Journal of Cosmetic Science, 2005
- [Tea tree oil reduces histamine-induced skin inflammation](https://pubmed.ncbi.nlm.nih.gov/12452873/) Melaleuca alternifolia tree leaf extract · The British Journal of Dermatology, 2002
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Madecassic acid, Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Melaleuca alternifolia tree leaf extract · Clinical Pharmacology, 2018
- [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024
- [Vitamin C mesotherapy versus topical application for gingival hyperpigmentation: a clinical and histopathological study](https://pubmed.ncbi.nlm.nih.gov/33966113/) Ascorbic acid · Clinical Oral Investigations, 2021
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Madecassic acid · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract · International Journal of Cosmetic Science, 2020
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin](https://pubmed.ncbi.nlm.nih.gov/39694719/) Palmitoyl pentapeptide-4 · Acta Biomaterialia, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Use of a Serum With the Infinite Glow® Device Improves Signs of Facial Aging: A Split-Face Case Report Using VISIA Analysis](https://pubmed.ncbi.nlm.nih.gov/42500768/) Palmitoyl pentapeptide-4 · Cureus, 2026

## APLB routines

- 96% fit: [Routine for dry skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/dry-skin)
- 92% fit: [Routine for oily skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/oily-skin)
- 92% fit: [Routine for combination skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/combination-skin)
- 94% fit: [Routine for sensitive skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/sensitive-skin)
- 94% fit: [Routine for acne-prone skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/acne-prone-skin)
- 93% fit: [Routine for mature skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/mature-skin)
- 93% fit: [Routine for skin with dark spots](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/dark-spots)
- 95% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/dry-sensitive-skin)
- 93% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/nl/brands/aplb/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/nl/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/nl/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/nl/brands/medicube)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/nl/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/nl/brands/cosrx)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/nl/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/nl/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/nl/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/nl/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/nl/brands/purito)

## Popular brands

- Canadian skincare: [The Ordinary](https://lovi.care/skincare/nl/brands/the-ordinary)
- American skincare: [CeraVe](https://lovi.care/skincare/nl/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/nl/brands/la-roche-posay)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/nl/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/nl/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/nl/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/nl/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/nl/brands/axis-y)
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- Korean skincare: [d'Alba](https://lovi.care/skincare/nl/brands/d-alba)
- Korean skincare: [LANEIGE](https://lovi.care/skincare/nl/brands/laneige)
- Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/nl/brands/haruharu-wonder)
- Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/nl/brands/pyunkang-yul)
- Korean skincare: [innisfree](https://lovi.care/skincare/nl/brands/innisfree)
- French skincare: [Caudalie](https://lovi.care/skincare/nl/brands/caudalie)
- Korean skincare: [MISSHA](https://lovi.care/skincare/nl/brands/missha)
- American skincare: [Dermalogica](https://lovi.care/skincare/nl/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/nl/brands/good-molecules)
- Korean skincare: [Centellian24](https://lovi.care/skincare/nl/brands/centellian24)
- British skincare: [BYOMA](https://lovi.care/skincare/nl/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/aplb
- United Kingdom: https://lovi.care/skincare/uk/brands/aplb
- Ireland: https://lovi.care/skincare/ie/brands/aplb
- Germany: https://lovi.care/skincare/de/brands/aplb
- France: https://lovi.care/skincare/fr/brands/aplb
- Italy: https://lovi.care/skincare/it/brands/aplb
- Netherlands: https://lovi.care/skincare/nl/brands/aplb (this page)
- Spain: https://lovi.care/skincare/es/brands/aplb
- Canada: https://lovi.care/skincare/ca/brands/aplb
- Australia: https://lovi.care/skincare/au/brands/aplb
- Singapore: https://lovi.care/skincare/sg/brands/aplb
- Saudi Arabia: https://lovi.care/skincare/sa/brands/aplb
- United Arab Emirates: https://lovi.care/skincare/ae/brands/aplb