# Topicals Faded Serum for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Topicals](https://lovi.care/skincare/it/brands/topicals)
Category: [Serums and treatments](https://lovi.care/skincare/it/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few serums fit it even better.

## Why this fit

- Highly suitable for your dry skin, this serum effectively brightens and evens skin tone with potent ingredients like niacinamide and alpha-arbutin, which also offer moderate hydration to combat dryness and flakiness.
- The inclusion of shea butter and jojoba seed oil further supports your dry skin by providing essential emollient and humectant properties, enhancing overall skin smoothness and suppleness.
- This formula is safe for your skin, containing no harsh or prohibited ingredients that would cause irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/acne-prone-skin): Superior
- [Skin with dark spots](https://lovi.care/skincare/it/p/topicals/faded-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/oily-acne-prone-skin): Superior

## Key ingredients

Tranexamic Acid, Niacinamide, Azelaic Acid, Alpha-Arbutin, Kojic Acid Dipalmitate

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations. ([Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/))
- Topical application of jojoba wax reduced LPS-induced secretion of IL-6, IL-8, and TNFα by approximately 30% and increased the synthesis of pro-collagen III and hyaluronic acid compared to untreated skin in an ex-vivo human skin organ culture model. ([Frontiers in Pharmacology, 2024](https://pubmed.ncbi.nlm.nih.gov/38344180/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Azelaic acid nanocrystal hydrogel 10% achieved a higher success rate and greater lesion reduction than azelaic acid cream 20% in patients with mild to moderate facial acne. ([Pharmaceutics, 2021](https://pubmed.ncbi.nlm.nih.gov/33923739/))
- Application of 15% azelaic acid gel significantly reduced post-inflammatory erythema and hyperpigmentation, decreased hemoglobin and melanin content, improved quality of life, and contributed to acne improvement in patients with mild to moderate acne compared to placebo. ([Dermatology and Therapy, 2024](https://pubmed.ncbi.nlm.nih.gov/38734843/))
- Topical application of a dermocosmetic containing Myrtus communis extract and azelaic acid reduced acne relapses and helped maintain remission compared to a light moisturizing cream in adult females in the acne maintenance phase over 16 weeks. ([Journal of the European Academy of Dermatology and Venereology, 2023](https://pubmed.ncbi.nlm.nih.gov/36729399/))
- A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability. ([Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/))
- Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39918262/))
- Polyvinyl pyrrolidone-K90/Eudragit RL100 dissolving microneedle patches loaded with alpha-arbutin and resveratrol enhanced intradermal delivery by approximately 2.6 times compared to cream and slightly decreased the melanin index in human participants without causing skin irritation. ([Biomaterials Science, 2023](https://pubmed.ncbi.nlm.nih.gov/37183632/))
- A topical formulation containing kojic acid, emblica extract, and glycolic acid demonstrated efficacy parity compared with hydroquinone 4% in multiethnic participants with mild to moderate facial dyschromia. ([Cutis, 2010](https://pubmed.ncbi.nlm.nih.gov/21049734/))
- A nanoemulsion containing 1 mg/mL kojic dipalmitate and 5% rosehip oil demonstrated high incorporation efficiency, suitable physicochemical stability, antioxidant and depigmenting efficacy close to 1 mM ascorbic acid, and no cytotoxicity at concentrations from 0.06% to 1% in vitro. ([Pharmaceutics, 2023](https://pubmed.ncbi.nlm.nih.gov/36839792/))
- Topical application of iron chelators kojic acid and deferiprone significantly accelerated wound healing in rats compared to control groups, with deferiprone showing superior efficacy due to higher antioxidant and iron chelation abilities. ([International Wound Journal, 2013](https://pubmed.ncbi.nlm.nih.gov/22621771/))

## What reviewers say

Based on a very large amount of data, this serum is widely praised as a "holy grail" for fading stubborn hyperpigmentation, post-acne marks, and melasma, with users reporting brighter and more even skin tone after consistent use. While highly effective for discoloration, the original formula is infamous for its strong sulfur-like scent, though a newer unscented version has mitigated this concern for many.

- Liked: Fades dark spots (mostly mentioned)
- Disliked: Unpleasant smell (mostly mentioned)
- Liked: Brightens skin tone (often mentioned)
- Disliked: Poor packaging (often mentioned)
- Liked: Creamy texture (sometimes noted)
- Liked: Effective ingredient blend (sometimes noted)
- Disliked: Causes breakouts (sometimes noted)
- Disliked: Sticky finish (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Topicals Faded Serum a great fit for dry skin?

Topicals Faded Serum is a great fit for dry skin because it brightens and evens your skin tone while delivering moderate moisture to fight dryness and flakiness. Shea butter and jojoba seed oil further support your skin by keeping it soft and smooth.
Sources: [Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/)

### Which ingredients make this serum a good fit for dry skin?

Niacinamide and alpha-arbutin make this serum a great fit by brightening your tone while providing moderate hydration to combat dryness and flakiness. Shea butter and jojoba seed oil further support your skin by keeping it soft and smooth.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/)

### What does Tranexamic Acid do for dry skin?

Tranexamic acid helps repair and strengthen the outer barrier of dry skin, which keeps moisture locked in and improves hydration. This ingredient is unlikely to cause irritation and may help soothe redness while supporting overall skin recovery.
Sources: [International Journal of Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/23967870/), [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38712728/)

### What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### Where does this serum go in a skincare routine for dry skin?

This treatment goes in the evening routine after cleansing and before your moisturizer. Putting it in the evening keeps things simple and helps avoid extra sun sensitivity while you brighten and even out your skin.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol, but it is best to apply them on alternate nights or separate them into your morning and evening routines to avoid irritation. Since both active ingredients are potent, starting slowly helps your skin adjust safely without becoming overly dry.

### How often should I use this serum?

You can use this treatment in the evening as part of your nighttime routine. It is a great fit for dry skin and helps brighten tone while keeping skin smooth and soft.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is a great fit for dry skin, but it may occasionally cause breakouts for some users. The formula has an excellent safety profile, though rich ingredients like shea butter and oils can sometimes lead to clogged pores on certain skin types.

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Behenyl alcohol and cetearyl alcohol are fatty alcohols, which soften the skin.

## Alternatives for dry skin

- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/it/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-skin) — Superior fit — €57.00 at Amazon
- [ma:nyo Bifida Biome Complex Ampoule](https://lovi.care/skincare/it/p/ma-nyo/bifida-biome-complex-ampoule/for/dry-skin) — Superior fit — €20.29 at Amazon
- [KraveBeauty Great Barrier Relief](https://lovi.care/skincare/it/p/kravebeauty/great-barrier-relief/for/dry-skin) — Superior fit — €48.70 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €9.19 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/it/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — €15.16 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/dry-skin) — Superior fit — €53.50 at Amazon

## Where to buy

- Amazon.it: €10.99 (https://www.amazon.it/dp/B0D5YH4XQ5?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
Prices checked 4 Nov 2026.

## Ingredients

Water, Caprylic Capric Triglyceride, Glycerin, Niacinamide, Glyceryl Stearate, Tranexamic Acid, Butyrospermum Parkii Butter Shea Butter, Jojoba Seed Oil, Alpha-Arbutin, Behenyl Alcohol, Kojic Acid Dipalmitate, Glutathione, Curcuma Longa Butter, Ethylene Brassylate, Dimethylmethoxy Chromanyl Palmitate, Azelaic Acid, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Melatonin, Phytic Acid, Squalane, Allantoin, Centella Asiatica Leaf Extract, Tocopherol, Arginine, Lecithin, Glycine Soja Soybean Sterols, Cetyl Palmitate, Ethylhexylglycerin, Sclerotium Gum, Zinc Ricinoleate, Cetearyl Alcohol, Sodium Lauroyl Sarcosinate, Tetrahydroxypropyl Ethylenediamine, Trisodium Ethylenediamine Disuccinate, Ceteareth-12, Ceteareth-20, Phenoxyethanol
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/topicals/faded-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/topicals/faded-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/topicals/faded-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/topicals/faded-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/topicals/faded-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/topicals/faded-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/topicals/faded-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/topicals/faded-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/topicals/faded-serum/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/topicals/faded-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/topicals/faded-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/topicals/faded-serum/for/dry-skin