# Topicals Faded Serum for dry sensitive skin

**Lovi Fit: High fit for dry sensitive skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Topicals](https://lovi.care/skincare/it/brands/topicals)
Category: [Serums and treatments](https://lovi.care/skincare/it/best/serums)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry sensitive skin; a few serums fit it even better.

## Why this fit

- Offers excellent brightening and evening of skin tone due to the presence of niacinamide, tranexamic acid, alpha-arbutin, kojic acid dipalmitate, glutathione, and azelaic acid, which are highly effective for reducing hyperpigmentation and suitable for your dry and sensitive skin.
- The formula also provides moderate benefits for dry or flaky skin through shea butter and jojoba seed oil, which offer hydration and smoothing, though it lacks specialized ingredients for deeper dryness concerns.
- The safety profile is excellent, with no risks of irritation for your dry and sensitive skin due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/acne-prone-skin): Superior
- [Skin with dark spots](https://lovi.care/skincare/it/p/topicals/faded-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-sensitive-skin): High (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/topicals/faded-serum/for/oily-acne-prone-skin): Superior

## Key ingredients

Tranexamic Acid, Niacinamide, Azelaic Acid, Alpha-Arbutin, Kojic Acid Dipalmitate

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- Topical oxidized glutathione significantly decreases the skin melanin index and improves moisture content, smoothness, wrinkle formation, and elasticity compared to placebo in healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/25378941/))
- Topical application of jojoba wax reduced LPS-induced secretion of IL-6, IL-8, and TNFα by approximately 30% and increased the synthesis of pro-collagen III and hyaluronic acid compared to untreated skin in an ex-vivo human skin organ culture model. ([Frontiers in Pharmacology, 2024](https://pubmed.ncbi.nlm.nih.gov/38344180/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Azelaic acid nanocrystal hydrogel 10% achieved a higher success rate and greater lesion reduction than azelaic acid cream 20% in patients with mild to moderate facial acne. ([Pharmaceutics, 2021](https://pubmed.ncbi.nlm.nih.gov/33923739/))
- Application of 15% azelaic acid gel significantly reduced post-inflammatory erythema and hyperpigmentation, decreased hemoglobin and melanin content, improved quality of life, and contributed to acne improvement in patients with mild to moderate acne compared to placebo. ([Dermatology and Therapy, 2024](https://pubmed.ncbi.nlm.nih.gov/38734843/))
- Topical application of a dermocosmetic containing Myrtus communis extract and azelaic acid reduced acne relapses and helped maintain remission compared to a light moisturizing cream in adult females in the acne maintenance phase over 16 weeks. ([Journal of the European Academy of Dermatology and Venereology, 2023](https://pubmed.ncbi.nlm.nih.gov/36729399/))
- A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability. ([Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/))
- Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations. ([Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/))
- Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39918262/))
- A topical formulation containing kojic acid, emblica extract, and glycolic acid demonstrated efficacy parity compared with hydroquinone 4% in multiethnic participants with mild to moderate facial dyschromia. ([Cutis, 2010](https://pubmed.ncbi.nlm.nih.gov/21049734/))
- A nanoemulsion containing 1 mg/mL kojic dipalmitate and 5% rosehip oil demonstrated high incorporation efficiency, suitable physicochemical stability, antioxidant and depigmenting efficacy close to 1 mM ascorbic acid, and no cytotoxicity at concentrations from 0.06% to 1% in vitro. ([Pharmaceutics, 2023](https://pubmed.ncbi.nlm.nih.gov/36839792/))
- Topical application of iron chelators kojic acid and deferiprone significantly accelerated wound healing in rats compared to control groups, with deferiprone showing superior efficacy due to higher antioxidant and iron chelation abilities. ([International Wound Journal, 2013](https://pubmed.ncbi.nlm.nih.gov/22621771/))

## What reviewers say

Based on a very large amount of data, this serum is widely praised as a "holy grail" for fading stubborn hyperpigmentation, post-acne marks, and melasma, with users reporting brighter and more even skin tone after consistent use. While highly effective for discoloration, the original formula is infamous for its strong sulfur-like scent, though a newer unscented version has mitigated this concern for many.

- Liked: Fades dark spots (mostly mentioned)
- Disliked: Unpleasant smell (mostly mentioned)
- Liked: Brightens skin tone (often mentioned)
- Disliked: Poor packaging (often mentioned)
- Liked: Creamy texture (sometimes noted)
- Liked: Effective ingredient blend (sometimes noted)
- Disliked: Causes breakouts (sometimes noted)
- Disliked: Sticky finish (rarely noted)

## How to apply

- Use this PM routine for your evening skincare. Start using the serum 3 times a week and increase to daily use if your skin feels comfortable.
- Apply the serum after cleansing and toner, but right before your moisturizer. This step locks in deep hydration for dry skin.
- Gently press 2-3 drops of the serum into your skin using your palms. Let it absorb completely for a minute ⏱ before applying your next product.
- Since your skin is sensitive, apply the serum on completely dry skin for better tolerance and less irritation.
- Avoid the sensitive eye area during application. Always do a patch test before your first use to ensure your skin reacts well.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Topicals Faded Serum a great fit for dry sensitive skin?

Topicals Faded Serum is a great fit because it offers excellent brightening and even tone with tranexamic acid, niacinamide, and azelaic acid without causing irritation on sensitive skin. It also helps soften and smooth dry patches using shea butter and jojoba seed oil.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Clinical, Cosmetic and Investigational Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/25378941/)

### Which ingredients make this serum a good fit for dry sensitive skin?

This serum is a great fit because ingredients like niacinamide, tranexamic acid, and azelaic acid effectively brighten and even out skin tone. At the same time, shea butter and jojoba seed oil help hydrate and smooth dry skin without causing irritation.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Clinical, Cosmetic and Investigational Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/25378941/)

### What does Tranexamic Acid do for dry sensitive skin?

Tranexamic acid helps dry sensitive skin by repairing the skin barrier and soothing irritation. It works well to calm redness and restore moisture without causing heavy side effects.
Sources: [International Journal of Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/23967870/), [Clinical, Cosmetic and Investigational Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38895607/)

### What does Niacinamide do for dry sensitive skin?

Niacinamide helps dry sensitive skin by calming irritation and keeping moisture locked in so your face feels soft and smooth. It works to build up your skin barrier and calm redness while being very gentle and unlikely to cause irritation.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [International Journal of Pharmaceutics, 2013](https://pubmed.ncbi.nlm.nih.gov/23220080/)

### Where does it go in a skincare routine for dry sensitive skin?

This product goes in the evening routine after your toner and before your moisturizer. Putting it in the evening keeps things simple and helps avoid extra sun sensitivity.

### Can I use this serum with retinol, and in what order?

You can use this treatment serum with retinol by applying the treatment first in your evening routine, followed by a moisturizer to keep your skin calm and hydrated. Because your skin is dry and sensitive, introducing both active products slowly helps avoid any irritation.

### How often should I use it?

Use this treatment in your evening routine, applying it once a week at first and slowly increasing the frequency if your skin responds well. The formula has an excellent safety profile with no harsh ingredients, making it very unlikely to cause irritation on dry and sensitive skin.

### Can this serum clog pores, cause breakouts or purging for dry sensitive skin?

Topicals Faded Serum is unlikely to cause breakouts for dry sensitive skin, as its safety profile is excellent and it lacks harsh ingredients that typically trigger irritation. However, some reviewers do mention that it may cause breakouts for certain users.

### Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Behenyl alcohol and cetearyl alcohol are fatty alcohols, which soften the skin.

## Alternatives for dry sensitive skin

- [SkinCeuticals C E Ferulic](https://lovi.care/skincare/it/p/skinceuticals/c-e-ferulic/for/dry-sensitive-skin) — Superior fit — €129.99 at Amazon
- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/it/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-sensitive-skin) — Superior fit — €57.00 at Amazon
- [Augustinus Bader The Serum](https://lovi.care/skincare/it/p/augustinus-bader/the-serum/for/dry-sensitive-skin) — Superior fit — €380.10 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — €9.19 at Amazon
- Soothing Toner: [Pixi Milky Tonic](https://lovi.care/skincare/it/p/pixi/milky-tonic/for/dry-sensitive-skin) — Superior fit — €30.10 at Amazon
- Moisturizer with Sun Protection: [d'Alba UVessence Mild Waterfull Sun Cream SPF 50](https://lovi.care/skincare/it/p/d-alba/uvessence-mild-waterfull-sun-cream-spf-50/for/dry-sensitive-skin) — Superior fit — €20.40 at Amazon

## Where to buy

- Amazon.it: €10.99 (https://www.amazon.it/dp/B0D5YH4XQ5?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
Prices checked 4 Nov 2026.

## Ingredients

Water, Caprylic Capric Triglyceride, Glycerin, Niacinamide, Glyceryl Stearate, Tranexamic Acid, Butyrospermum Parkii Butter Shea Butter, Jojoba Seed Oil, Alpha-Arbutin, Behenyl Alcohol, Kojic Acid Dipalmitate, Glutathione, Curcuma Longa Butter, Ethylene Brassylate, Dimethylmethoxy Chromanyl Palmitate, Azelaic Acid, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Melatonin, Phytic Acid, Squalane, Allantoin, Centella Asiatica Leaf Extract, Tocopherol, Arginine, Lecithin, Glycine Soja Soybean Sterols, Cetyl Palmitate, Ethylhexylglycerin, Sclerotium Gum, Zinc Ricinoleate, Cetearyl Alcohol, Sodium Lauroyl Sarcosinate, Tetrahydroxypropyl Ethylenediamine, Trisodium Ethylenediamine Disuccinate, Ceteareth-12, Ceteareth-20, Phenoxyethanol
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/topicals/faded-serum/for/dry-sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/topicals/faded-serum/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/topicals/faded-serum/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/topicals/faded-serum/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/topicals/faded-serum/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/topicals/faded-serum/for/dry-sensitive-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/topicals/faded-serum/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/topicals/faded-serum/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/topicals/faded-serum/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/topicals/faded-serum/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/topicals/faded-serum/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/topicals/faded-serum/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/topicals/faded-serum/for/dry-sensitive-skin