# Topicals Faded Brightening & Clearing Serum for dry skin

**Lovi Fit: Low fit for dry skin.**
Dry Skin Fit: Average · Effectiveness: High · Safety: Concerning.

Page: https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Topicals](https://lovi.care/skincare/it/brands/topicals)
Category: [Serums and treatments](https://lovi.care/skincare/it/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A weak match for dry skin; the serums alongside fit it better.

## Why this fit

- Offers moderate exfoliation and brightening benefits for your dry or flaky skin due to glycolic and lactic acids, but lacks sufficient moisturizing ingredients like occlusives or barrier-repairing components to fully address dryness.
- While glycerin and squalane provide some humectant and emollient action, they are not enough to counteract potential dryness and may worsen flakiness.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin): Low (this page)
- [Combination skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/dry-sensitive-skin): Average
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/oily-acne-prone-skin): High

## Key ingredients

Niacinamide, Tranexamic Acid, Azelaic Acid, Kojic Acid, Alpha Arbutin

## What the research says

- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Azelaic acid nanocrystal hydrogel 10% achieved a higher success rate and greater lesion reduction than azelaic acid cream 20% in patients with mild to moderate facial acne. ([Pharmaceutics, 2021](https://pubmed.ncbi.nlm.nih.gov/33923739/))
- Application of 15% azelaic acid gel significantly reduced post-inflammatory erythema and hyperpigmentation, decreased hemoglobin and melanin content, improved quality of life, and contributed to acne improvement in patients with mild to moderate acne compared to placebo. ([Dermatology and Therapy, 2024](https://pubmed.ncbi.nlm.nih.gov/38734843/))
- Topical application of a dermocosmetic containing Myrtus communis extract and azelaic acid reduced acne relapses and helped maintain remission compared to a light moisturizing cream in adult females in the acne maintenance phase over 16 weeks. ([Journal of the European Academy of Dermatology and Venereology, 2023](https://pubmed.ncbi.nlm.nih.gov/36729399/))
- A topical formulation containing kojic acid, emblica extract, and glycolic acid demonstrated efficacy parity compared with hydroquinone 4% in multiethnic participants with mild to moderate facial dyschromia. ([Cutis, 2010](https://pubmed.ncbi.nlm.nih.gov/21049734/))
- A nanoemulsion containing 1 mg/mL kojic dipalmitate and 5% rosehip oil demonstrated high incorporation efficiency, suitable physicochemical stability, antioxidant and depigmenting efficacy close to 1 mM ascorbic acid, and no cytotoxicity at concentrations from 0.06% to 1% in vitro. ([Pharmaceutics, 2023](https://pubmed.ncbi.nlm.nih.gov/36839792/))
- Topical application of iron chelators kojic acid and deferiprone significantly accelerated wound healing in rats compared to control groups, with deferiprone showing superior efficacy due to higher antioxidant and iron chelation abilities. ([International Wound Journal, 2013](https://pubmed.ncbi.nlm.nih.gov/22621771/))
- A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability. ([Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/))
- Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations. ([Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/))
- Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39918262/))

## Why other serums fit dry skin better

- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- Treatment with cross-linked hyaluronic acid-based microneedle patches combined with acetyl hexapeptide-8 or epidermal growth factor significantly improved wrinkles and skin hydration compared to the patch alone in Korean females over 29 days. ([Annals of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/33911590/))

## What reviewers say

Based on a very large amount of data, users highly praise this serum for effectively fading hyperpigmentation, acne scars, and dark spots, especially on melanated skin. While results are impressive, a significant number of reviews mention a strong, sulfur-like smell that users must tolerate. Some users also report an initial purging phase before experiencing clearer, brighter skin.

- Liked: Fades dark spots (mostly mentioned)
- Disliked: Unpleasant smell (mostly mentioned)
- Liked: Brightens skin (often mentioned)
- Liked: Absorbs well (sometimes noted)
- Liked: Improves texture (sometimes noted)
- Liked: Safe for melanated skin (sometimes noted)
- Disliked: Causes purging (sometimes noted)
- Disliked: Packaging issues (rarely noted)
- Disliked: Potential irritation (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### Why is Topicals Faded Brightening & Clearing Serum a weak match for dry skin?

Topicals Faded Brightening & Clearing Serum is a weak match because, while it offers moderate exfoliation and brightening for dry skin, it lacks enough heavy moisturizers and skin-repairing components to fully address dryness. Products of this type need rich ingredients that specifically target hydration and skin barrier support, such as ceramides, soothing plant extracts, and strong moisturizers to nourish dry skin and prevent flakiness.

### Which ingredients make this serum a poor fit for dry skin?

Glycolic acid and lactic acid make this serum a weak fit for dry skin because they offer exfoliation that can worsen dryness and flakiness. A treatment for dry skin needs rich moisturizing ingredients like occlusives, barrier-repairing components, ceramides, and soothing hydrators.

### What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### What does Tranexamic Acid do for dry skin?

Tranexamic acid helps repair and strengthen the outer barrier of dry skin, which keeps moisture locked in and improves hydration. This ingredient is unlikely to cause irritation and may help soothe redness while supporting overall skin recovery.
Sources: [International Journal of Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/23967870/), [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38712728/)

### Where does it go in a skincare routine for dry skin?

This treatment goes in the evening routine, but it is a weak match for dry skin because it lacks enough moisturizing ingredients and may worsen flakiness. A product of this type for dry skin needs rich moisturizing ingredients like heavy hydrators and barrier-repairing components to keep skin soft and smooth.

### Can I use this serum with retinol, and in what order?

Using this serum with retinol is unlikely to be comfortable for dry skin, as the acids inside may worsen flakiness and irritation. When combining strong treatments like these on dry skin, a product of this type needs rich moisturizing ingredients like heavier sealants and skin-repairing components to keep the skin soft and smooth.

### How often should I use it?

Start by using this treatment once a week in the evening, as this helps your dry skin adjust to exfoliating acids without worsening flakiness. A product of this type used on dry skin needs rich moisturizing ingredients like heavy cream layers or barrier-repairing components to keep your face soft and smooth.

### Can this serum clog pores, cause breakouts or purging for dry skin?

Yes, this serum may cause purging for dry skin because it contains active exfoliating acids that speed up skin turnover. A product of this type needs rich moisturizing ingredients, soothing oils, and barrier-repairing components to keep dry skin comfortable and calm.

### Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry skin

- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/it/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-skin) — Superior fit — €57.00 at Amazon
- [ma:nyo Bifida Biome Complex Ampoule](https://lovi.care/skincare/it/p/ma-nyo/bifida-biome-complex-ampoule/for/dry-skin) — Superior fit — €20.29 at Amazon
- [KraveBeauty Great Barrier Relief](https://lovi.care/skincare/it/p/kravebeauty/great-barrier-relief/for/dry-skin) — Superior fit — €48.70 at Amazon

## Routine for dry skin

### AM

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €9.19 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/it/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — €15.16 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/dry-skin) — Superior fit — €53.50 at Amazon
- SPF: [Thinkbaby Safe Sunscreen SPF 50+](https://lovi.care/skincare/it/p/thinkbaby/safe-sunscreen-spf-50/for/dry-skin) — Superior fit — €37.19 at Amazon

### PM

- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/it/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — €15.90 at Amazon
- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €9.19 at Amazon
- Serum or Treatment: [SKIN1004 Madagascar Centella Poremizing Fresh Ampoule](https://lovi.care/skincare/it/p/skin1004/madagascar-centella-poremizing-fresh-ampoule/for/dry-skin) — Superior fit — €16.60 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/dry-skin) — Superior fit — €53.50 at Amazon

### Weekly

- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/it/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — €15.90 at Amazon
- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €9.19 at Amazon
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/it/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — €31.93 at Amazon
- Serum or Treatment: [SKIN1004 Madagascar Centella Poremizing Fresh Ampoule](https://lovi.care/skincare/it/p/skin1004/madagascar-centella-poremizing-fresh-ampoule/for/dry-skin) — Superior fit — €16.60 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/dry-skin) — Superior fit — €53.50 at Amazon

## Where to buy

No store in Italy has a checked price for this product, so the page shows none.

## Ingredients

Niacinamide, Tranexamic Acid, Azelaic Acid, Kojic Acid, Alpha Arbutin, Licorice Root Extract, Melatonin, Glycolic Acid, Lactic Acid, Squalane, Glycerin, Water, Phenoxyethanol, Ethylhexylglycerin
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/topicals/faded-brightening-and-clearing-serum/for/dry-skin