# The Face Shop Rice Water Bright Cleansing Foam for sensitive skin

**Lovi Fit: Average fit for sensitive skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [The Face Shop](https://lovi.care/skincare/it/brands/the-face-shop)
Category: [Cleansers](https://lovi.care/skincare/it/best/cleansers)

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for sensitive skin; other cleansers fit it better.

## Why this fit

- Suitable for normal skin, this cleanser utilizes glycerin and rice extract to provide hydration and support your skin barrier, though it lacks ingredients to directly address your redness and irritation.
- The moderate cleansing action from myristic acid and lauric acid effectively removes impurities without compromising your normal skin type.
- The product is safe for your sensitive skin, as it contains no harsh or prohibited ingredients that could cause irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/dry-skin): Caution
- [Combination skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin): Average (this page)
- [Acne-prone skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/dry-sensitive-skin): Caution
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/oily-acne-prone-skin): Average

## Key ingredients

Rice Water, Glycerin, Myristic Acid, Cocamidopropyl Betaine, Rice Bran Oil

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- A rice bran oil nanoemulsion formulated using low energy methods showed low irritation potential in vitro and improved skin moisture while maintaining normal skin pH in human volunteers during in vivo assessments. ([Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/))
- A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model. ([Pharmaceuticals, 2023](https://pubmed.ncbi.nlm.nih.gov/37242453/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines. ([Cellular and Molecular Biology, 2023](https://pubmed.ncbi.nlm.nih.gov/38015547/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))
- The cytotoxic effect of sodium lauryl sulphate on normal human keratinocytes was significantly decreased when combined with cocamidopropyl betaine, Tween 20, and Tween 80 at concentrations well below the critical micelle concentration. ([Skin Pharmacology and Applied Skin Physiology, 2003](https://pubmed.ncbi.nlm.nih.gov/12677096/))
- Nanoencapsulation of rice bran oil in a hydrogel prevented UVB-induced ear edema by 60% and reduced protein carbonylation and NF-κB nuclear translocation by 81% and 87%, respectively, in mice compared to a control hydrogel. ([European Journal of Pharmaceutics and Biopharmaceutics, 2015](https://pubmed.ncbi.nlm.nih.gov/25818120/))

## Why other cleansers fit sensitive skin better

- A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38366684/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A dexpanthenol-containing cream accelerated skin barrier repair, increased stratum corneum hydration, reduced skin roughness, and decreased skin redness compared to vehicle and untreated controls in sodium lauryl sulphate-irritated skin. ([The Journal of Dermatological Treatment, 2002](https://pubmed.ncbi.nlm.nih.gov/19753737/))

## What reviewers say

This creamy foaming cleanser is highly effective at deep cleaning and brightening the complexion, making it a popular choice for those with oily or combination skin. However, users with dry or sensitive skin frequently report that its strong cleansing power and fragrance can be stripping, leaving the skin feeling tight.

- Liked: Effective deep cleanse (mostly mentioned)
- Liked: Rich creamy lather (mostly mentioned)
- Liked: Brightening effect (often mentioned)
- Disliked: Drying and stripping (often mentioned)
- Liked: Great value (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Eye irritation (sometimes noted)
- Disliked: Strong fragrance (sometimes noted)
- Disliked: High pH level (rarely noted)
- Disliked: Potential breakouts (rarely noted)

## How to apply

- Use your cleanser in the AM and PM routines every day. Start using it daily since your sensitive skin needs gentle care.
- Apply this first in your morning and evening skincare routine before toner and moisturizer. This clears away dirt without upsetting your skin.
- Gently massage a small amount onto your face using soft circles. Avoid any rough rubbing to keep redness away.
- Apply the cleanser on slightly damp skin to help it wash away impurities softly. Clean skin feels fresh and comfortable afterwards.
- Avoid getting the cleanser in your eyes and do a quick patch test before first use. Rinse thoroughly with lukewarm water.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### How well does The Face Shop Rice Water Bright Cleansing Foam work for sensitive skin?

This cleanser is generally safe for sensitive skin and washes away dirt without causing irritation, though other products fit this skin type better. A cleanser for sensitive skin needs soothing ingredients like Niacinamide and Ceramide-3 to calm redness while keeping the skin soft and hydrated.
Sources: [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/)

### Which ingredients make this cleanser a good fit for sensitive skin?

This cleanser works for your sensitive skin through glycerin and rice extract, which help hydrate your skin and support your moisture barrier. To be a better fit for this skin, a product of this type needs calming ingredients like niacinamide and ceramide-3 to address redness and irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### What does Rice Water do for sensitive skin?

Rice water helps calm sensitive skin and supports its natural barrier. Rice-derived ingredients provide moisturizing and soothing benefits that are well suited for easily irritated skin.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What does Glycerin do for sensitive skin?

Glycerin helps keep sensitive skin soft and deeply hydrated while supporting the skin barrier. It is unlikely to cause irritation and may protect against dryness and roughness.
Sources: [The British Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18510666/), [Acta Dermato-venereologica, 1999](https://pubmed.ncbi.nlm.nih.gov/10598752/)

### Where does this cleanser go in a skincare routine for sensitive skin?

This cleanser goes in your morning and evening routine, used after a makeup remover at night. It is safe for sensitive skin because it avoids harsh ingredients, but to truly fit this skin type, a cleanser of this type needs calming and soothing ingredients that directly address redness and irritation.

### Can I use this cleanser with retinol, and in what order?

You can use this cleanser with retinol, applying it before your retinol treatment in your evening routine. While it is safe and provides gentle hydration, this cleanser lacks soothing ingredients to calm redness and irritation, so sensitive skin using retinol needs a cleanser with barrier-restoring ingredients like ceramides or calming agents to prevent dryness.

### How often should I use this cleanser?

You can use this cleanser daily in the morning and evening, as it is safe for sensitive skin and effectively removes impurities without causing irritation. To truly help your sensitive skin, this type of product needs extra calming and soothing ingredients to directly address redness and irritation.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can this cleanser clog pores, cause breakouts or purging for sensitive skin?

This cleanser is unlikely to clog pores or cause breakouts for sensitive skin, as it contains no harsh ingredients that typically trigger irritation or congestion. To keep sensitive skin calm and clear, a cleanser of this type needs soothing plant extracts and gentle hydrating ingredients that maintain skin balance without stripping moisture.
Sources: [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/)

### Can I use this cleanser around the eyes or on my body?

You can use this cleanser on your body, but you should avoid the thin skin around your eyes where irritation is more likely. A cleanser for this area needs gentle, hydrating ingredients and a very mild formula to protect delicate skin.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for sensitive skin

- [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/it/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/sensitive-skin) — Superior fit — €17.59 at Amazon
- [Cetaphil Gentle Foaming Cleanser](https://lovi.care/skincare/it/p/cetaphil/gentle-foaming-cleanser/for/sensitive-skin) — Superior fit — €12.99 at Amazon
- [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/it/p/cerave/foaming-facial-cleanser/for/sensitive-skin) — Superior fit — €24.75 at Amazon

## Pairs well with

- Soothing Toner: [Pixi Milky Tonic](https://lovi.care/skincare/it/p/pixi/milky-tonic/for/sensitive-skin) — Superior fit — €30.10 at Amazon
- Moisturizer with Sun Protection: [Clinique Mineral Sunscreen Fluid for Face SPF 50](https://lovi.care/skincare/it/p/clinique/broad-spectrum-spf-50-mineral-sunscreen-fluid-for-face/for/sensitive-skin) — Superior fit — €19.21 at Amazon
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/it/p/missha/ultra-hyalon-cleansing-cream/for/sensitive-skin) — Superior fit — €15.90 at Amazon

## Where to buy

- Amazon.it: €24.00 (https://www.amazon.it/dp/B00KRXNJBC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
Prices checked 1 Nov 2026.

## Ingredients

Water, Myristic Acid, Glycerin, Potassium Hydroxide, Stearic Acid, Glycol Distearate, Lauric Acid, Cocamidopropyl Betaine, Cocamide Mea, Disodium Cocoamphodiacetate, Glyceryl Stearate, Peg-100 Stearate, Sodium Lauryl Sulfate, Rice Extract, Saponaria Officinalis Leaf Extract, Rice Bran Oil, Titanium Dioxide Ci 77891, Sodium Chloride, Divinyldimethicone Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Hexylene Glycol, Disodium Edta, Blue 1 Ci 42090, Yellow 5 Ci 19140, Red 4 Ci 14700, Hydroxypropyl Methylcellulose
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Germany: https://lovi.care/skincare/de/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- France: https://lovi.care/skincare/fr/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Italy: https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Spain: https://lovi.care/skincare/es/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Australia: https://lovi.care/skincare/au/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin