# Sulwhasoo Herbal Clay Purifying Mask for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: Average · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Sulwhasoo](https://lovi.care/skincare/it/brands/sulwhasoo)
Category: [Face masks](https://lovi.care/skincare/it/best/face-masks)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other cleansing masks fit it better.

## Why this fit

- Offers moderate exfoliation and pore-refining benefits for your normal skin due to kaolin and bentonite clay, which can indirectly support the goal of addressing wrinkles and fine lines by improving skin texture.
- While the kaolin and bentonite provide mild absorption of excess sebum, the formula lacks sufficient humectants like glycerin to provide optimal hydration for your normal skin.
- The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/dry-skin): Average
- [Combination skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/dry-sensitive-skin): Low
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/oily-acne-prone-skin): Average

## Key ingredients

Kaolin, Bentonite, Artemisia Princeps Leaf Extract, Honey, Glycyrrhiza Glabra Root Extract Licorice Root Extract

## What the research says

- Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days. ([Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38591218/))
- Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation. ([Skin Research and Technology, 2023](https://pubmed.ncbi.nlm.nih.gov/38009030/))
- Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline. ([Forschende Komplementarmedizin, 2012](https://pubmed.ncbi.nlm.nih.gov/22585103/))
- Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream. ([Carbohydrate Polymers, 2017](https://pubmed.ncbi.nlm.nih.gov/28732847/))
- A novel water-in-oil emulsion with a lecithin-modified bentonite prevented epidermal degradation and inflammatory protein secretion induced by urban dust and cedar pollen more effectively than a conventional water-in-oil emulsion in a reconstructed human epidermis model. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/31995229/))
- Bentonite nanoparticles and honey co-administration improved skin wound healing in BALB/c mice by reducing inflammatory cell infiltration and increasing fibroblastosis, new epithelium thickness, granulation area, and collagen density compared to the untreated control group. ([The International Journal of Lower Extremity Wounds, 2025](https://pubmed.ncbi.nlm.nih.gov/35950795/))
- Artemisia princeps-derived nanovesicles accelerate cell proliferation, decrease senescence-associated beta-galactosidase activity, inhibit MMP-1 activity more effectively than EGCG, and increase procollagen type I expression in human dermal cells and skin models. ([Journal of Extracellular Biology, 2025](https://pubmed.ncbi.nlm.nih.gov/40292385/))
- Artemisia annua aqueous extract increased the itching threshold, inhibited TSLP expression, and promoted FLG mRNA expression in in vitro and in vivo models. ([Journal of Ethnopharmacology, 2024](https://pubmed.ncbi.nlm.nih.gov/37604330/))
- Artemisia Capillaris Thunb. extract protects human HaCaT keratinocytes from UVB-induced apoptosis and inflammation by suppressing the cGAS/STING signaling pathway. ([Journal of Photochemistry and Photobiology. B, Biology, 2024](https://pubmed.ncbi.nlm.nih.gov/39032373/))
- Honey-based dressings reduced mean healing duration, length of hospital stay, and VAS pain scores compared with povidone iodine-based dressings in 1236 participants. ([Journal of Wound Care, 2021](https://pubmed.ncbi.nlm.nih.gov/33856925/))
- Topical honey application improved the mean duration of attacks and pain, occurrence of crusting, and healing time compared to acyclovir cream in 16 adult patients with recurrent labial and genital herpes lesions. ([Medical Science Monitor, 2004](https://pubmed.ncbi.nlm.nih.gov/15278008/))
- Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism. ([Evidence-based Complementary and Alternative Medicine, 2015](https://pubmed.ncbi.nlm.nih.gov/26273313/))
- Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo. ([Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/))
- Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide. ([Advanced Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39783908/))

## What reviewers say

Based on limited data, this mask is highly recommended for individuals with sensitive, dry, or stressed skin who need pore care without the harshness of traditional clay masks. Users consistently report a cooling, non-drying experience that leaves skin feeling soft, soothed, and visibly brighter, though it may be too gentle for those seeking aggressive blackhead extraction.

- Liked: Non-drying, hydrating (mostly mentioned)
- Liked: Gentle, soothing (often mentioned)
- Liked: Softening results (often mentioned)
- Liked: Herbal scent (sometimes noted)
- Liked: Luxurious texture (sometimes noted)
- Disliked: High price point (sometimes noted)
- Disliked: Mild pore extraction (sometimes noted)
- Disliked: Availability issues (rarely noted)
- Disliked: Scent preference (rarely noted)

## How to apply

- Use this cleansing mask PM as part of your weekly routine, starting once a week and increasing slowly if needed.
- Apply this cleansing mask after using your cleanser and enzyme powder, but before your toner and moisturizer.
- Smooth an even layer of the cleansing mask over your face, making sure to gently avoid rubbing .
- Apply the cleansing mask to clean and completely dry skin to help target your fine lines effectively.
- Be sure to avoid the sensitive eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/6089f210022bdd96805c3bf12c9a44a3.mp4

## Questions and answers

### How well does Sulwhasoo Herbal Clay Purifying Mask work for mature skin?

This cleansing mask works reasonably well for mature skin by using clays to refine texture and mildly absorb oils, though it is a moderate fit because it lacks deep hydration. To work best for mature skin, a product of this type needs rich hydrating ingredients and soothing plant extracts that smooth fine lines while keeping skin comfortable and soft.

### Which ingredients make this mask a good fit for mature skin?

Kaolin and bentonite clays make this mask a good fit by providing moderate exfoliation and pore-refining benefits that improve texture for mature skin. To be a better fit, a product of this type needs more hydrating ingredients like glycerin and powerful anti-aging components.

### What does Kaolin Clay do for mature skin?

Kaolin clay helps absorb excess oil and impurities from mature skin while providing a gentle purifying effect. To properly care for mature skin, this type of product needs hydrating ingredients and barrier-supporting components that prevent dryness and keep the skin feeling soft and smooth.

### What does Bentonite Clay do for mature skin?

Bentonite Clay helps draw out impurities and absorb excess oil, which can leave mature skin feeling refreshed. However, mature skin typically needs extra moisture and ingredients that support firmness to stay smooth and soft.
Sources: [Carbohydrate Polymers, 2017](https://pubmed.ncbi.nlm.nih.gov/28732847/)

### Where does this mask go in a skincare routine for mature skin?

This cleansing mask fits into a weekly routine for mature skin, but because it lacks enough hydrating ingredients, a product for this skin type needs extra moisture and nourishing ingredients to keep it soft.

### Can I use this mask with retinol, and in what order?

You can use this cleansing mask with retinol on separate days rather than the same evening to help prevent dryness and irritation on your mature skin. This product of this type needs enough hydrating ingredients to keep dry or mature skin comfortable while refining pores.

### How often should I use this mask?

You can use this cleansing mask once a week as an extra weekly step in your routine. Because mature skin needs more hydration and moisture than this clay formula provides, a product of this type needs extra nourishing ingredients like rich plant oils and heavy hydrators to keep your skin soft and smooth.

### Can this mask clog pores, cause breakouts or purging for mature skin?

This mask is unlikely to clog pores or cause breakouts for mature skin because it uses gentle clays that absorb excess oil without harsh effects. However, this skin type needs extra moisture and hydrating ingredients like glycerin to stay soft and smooth.
Sources: [Carbohydrate Polymers, 2017](https://pubmed.ncbi.nlm.nih.gov/28732847/)

### Is this mask fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for mature skin

- [Sulwhasoo Clarifying Mask](https://lovi.care/skincare/it/p/sulwhasoo/clarifying-mask/for/mature-skin) — High fit — €49.00 at Amazon
- [Kora Organics Turmeric Brightening & Exfoliating Mask](https://lovi.care/skincare/it/p/kora-organics/turmeric-brightening-and-exfoliating-mask/for/mature-skin) — Superior fit — €38.00 at Notino

## Pairs well with

- Cleanser: [d'Alba White Truffle Return Oil Cream Cleanser](https://lovi.care/skincare/it/p/d-alba/white-truffle-return-oil-cream-cleanser/for/mature-skin) — Superior fit — €24.99 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/it/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €16.03 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — €53.50 at Amazon

## Where to buy

- Amazon.it: €47.00 (https://www.amazon.it/dp/B007YX9VJC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
Prices checked 5 Nov 2026.

## Ingredients

Water, Glycerin, Kaolin, Butylene Glycol, Titanium Dioxide Ci 77891, Bentonite, 1,2-Hexanediol, Silica, Microcrystalline Cellulose, Sea Silt, Artemisia Princeps Leaf Powder, Cellulose Gum, Xanthan Gum, Houttuynia Cordata Powder, Glyceryl Caprylate, Ethylhexylglycerin, Disodium Edta, Dioscorea Japonica Root Extract, Propanediol, Gluconolactone, Rubus Idaeus Fruit Extract Raspberry Fruit Extract, Ulmus Davidiana Root Extract, Honey, Miel, Salicornia Herbacea Extract, Morus Alba Leaf Extract, Angelica Keiskei Extract, Nelumbo Nucifera Flower Extract, Polygonatum Officinale Root Extract Rhizome, Rehmannia Glutinosa Root Extract, Paeonia Albiflora Root Extract, Lilium Candidum Bulb Extract, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Tocopherol
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- France: https://lovi.care/skincare/fr/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/sulwhasoo/herbal-clay-purifying-mask/for/mature-skin