# SU:M37 Secret Essence for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/it/p/su-m37/secret-essence/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [SU:M37](https://lovi.care/skincare/it/brands/su-m37)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/it/best/moisturizers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other moisturizers fit it better.

## Why this fit

- Offers moderate moisturizing for your normal skin due to the presence of glycerin and sodium hyaluronate, which provide hydration but lack sufficient emollient ingredients like ceramides for optimal nourishment.
- The formula includes soothing ingredients like licorice root extract and chamomile extract, offering general skincare benefits that are supportive but not specialized for addressing your main goal of wrinkles and fine lines.
- The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/oily-acne-prone-skin): Average

## Key ingredients

Niacinamide, Licorice Root Extract, Centella Asiatica Extract, Sodium Hyaluronate, Curcuma Longa Root Extract

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo. ([Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism. ([Evidence-based Complementary and Alternative Medicine, 2015](https://pubmed.ncbi.nlm.nih.gov/26273313/))
- Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide. ([Advanced Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39783908/))
- Topical application of Glycyrrhiza glabra and Sophora japonica flavonoid-rich fractions individually and in combination significantly increased the wound healing rate and reduced oxidative stress compared to wound and Nolaver-treated groups. ([Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/37049756/))
- Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing. ([Journal of Alternative and Complementary Medicine, 2020](https://pubmed.ncbi.nlm.nih.gov/32310680/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of curcumin or turmeric treats various skin conditions by leveraging antioxidant, anti-inflammatory, and antimicrobial properties. ([Skin Pharmacology and Physiology, 2023](https://pubmed.ncbi.nlm.nih.gov/38008088/))
- Topical formulations of curcumin target oxidative damage and inflammation to improve wound healing in animal models. ([Drug Discovery Today, 2017](https://pubmed.ncbi.nlm.nih.gov/28711364/))
- A curcumin-loaded spanlastic anti-aging gel utilizing formula F5 incorporated into 2% HPMC E50 demonstrated sustained release action, compatibility, and the ability to penetrate skin layers to a depth of about 112.5 um without signs of irritation. ([Saudi Pharmaceutical Journal, 2024](https://pubmed.ncbi.nlm.nih.gov/38178851/))

## Why other moisturizers fit mature skin better

- Daily consumption of fermented pomegranate extract drinks and serums improved skin moisture, brightness, elasticity, and collagen density while reducing spots in healthy subjects compared to baseline. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34416060/))
- A mixture of Panax ginseng and Crataegus pinnatifida prevented skin aging by improving procollagen type I expression, diminishing matrix metalloproteinase-1 secretion, reducing skin roughness and photodamage scores, and decreasing loss of skin moisture in human dermal fibroblasts and healthy human skin. ([Journal of Ginseng Research, 2017](https://pubmed.ncbi.nlm.nih.gov/28123324/))

## What reviewers say

This product is frequently described as a "miracle water" that significantly improves skin texture, making it smoother, clearer, and dewier without feeling heavy. It is widely praised for its ability to balance hydration and refine skin tone, though those with sensitivity to fermented ingredients occasionally report breakouts.

- Liked: Refined texture (mostly mentioned)
- Liked: Deep hydration (often mentioned)
- Liked: Lightweight absorption (often mentioned)
- Disliked: High price point (often mentioned)
- Liked: Luxurious experience (sometimes noted)
- Liked: Soothing and balancing (sometimes noted)
- Disliked: Heavy packaging (sometimes noted)
- Disliked: Ferment sensitivity (rarely noted)
- Disliked: Herbal scent (rarely noted)
- Disliked: Subtle results (rarely noted)

## How to apply

- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### How well does SU:M37 Secret Essence work for mature skin?

SU:M37 Secret Essence works as an average fit for mature skin, offering moderate hydration through ingredients like sodium hyaluronate and glycerin, while containing soothing extracts like licorice root and chamomile. It has an excellent safety profile with no irritation risks, but it lacks specialized anti-wrinkle actives and richer nourishing ingredients like ceramides to properly smooth fine lines on mature skin.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this essence a good fit for mature skin?

Niacinamide, licorice root extract, centella asiatica extract, and sodium hyaluronate help support mature skin by providing hydration and soothing benefits. To best fit this skin type, a product of this type needs specialized anti-wrinkle actives and rich nourishing ingredients like ceramides.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What does Niacinamide do for mature skin?

Niacinamide helps mature skin by smoothing out fine lines and wrinkles, reducing dark spots, and improving overall skin elasticity. It is also very well tolerated and supports a strong skin barrier to keep skin looking healthy.
Sources: [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/), [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/)

### What does Licorice Root Extract do for mature skin?

Licorice Root Extract helps calm mature skin and may reduce dark spots and redness. It contains antioxidants that protect skin from daily stress and support a more even, bright, and smooth look.
Sources: [Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31541594/)

### Where does this essence go in a skincare routine for mature skin?

This moisturizing treatment goes in the evening routine after cleansing and before moisturizing, though it can also be used in the morning or twice a day. A product of this type works for mature skin when it includes rich nourishing ingredients like ceramides to smooth fine lines and wrinkles.

### Can I use it with retinol, and in what order?

You can use this moisturizing treatment with retinol by applying it before your retinol step to help support your skin barrier and reduce dryness. This product of this type needs nourishing ingredients like ceramides and specialized firming components to better smooth mature skin and target fine lines.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this essence?

You can use this treatment in your evening routine, as this time of day provides simplicity and extra safety around sun exposure. To properly care for mature skin, a product of this type needs richer softening ingredients like ceramides to lock in moisture and specialized active ingredients that specifically target fine lines and wrinkles.

### Can it clog pores, cause breakouts or purging for mature skin?

This moisturizing treatment is unlikely to cause breakouts or clogged pores for mature skin, as it has an excellent safety profile without harsh ingredients. However, it may cause sensitivity for those prone to adverse reactions from fermented ingredients.

### Can I use this essence around the eyes or on my body?

You can safely use this moisturizing treatment around the eyes or on your body because it has an excellent safety profile with no harsh ingredients. However, a product for mature skin needs specialized anti-aging ingredients like potent plant extracts or targeted peptides to properly smooth fine lines and wrinkles in delicate areas.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for mature skin

- [MISSHA Super Aqua Ultra Hyalron Ampoule](https://lovi.care/skincare/it/p/missha/super-aqua-ultra-hyalron-ampoule/for/mature-skin) — High fit — €27.55 at Amazon
- [COSRX Hydrium Triple Hyaluronic Moisture Ampoule](https://lovi.care/skincare/it/p/cosrx/hydrium-triple-hyaluronic-moisture-ampoule/for/mature-skin) — Average fit — €17.99 at Amazon
- [Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum](https://lovi.care/skincare/it/p/torriden/dive-in-low-molecular-hyaluronic-acid-serum/for/mature-skin) — Average fit — €21.00 at Amazon

## Pairs well with

- Cleanser: [d'Alba White Truffle Return Oil Cream Cleanser](https://lovi.care/skincare/it/p/d-alba/white-truffle-return-oil-cream-cleanser/for/mature-skin) — Superior fit — €24.99 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/it/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €16.03 at Amazon
- SPF: [SKIN1004 MADAGASCAR CENTELLA AIR-FIT SUNCREAM PLUS](https://lovi.care/skincare/it/p/skin1004/madagascar-centella-air-fit-suncream-plus/for/mature-skin) — Superior fit — €16.03 at Amazon

## Where to buy

No store in Italy has a checked price for this product, so the page shows none.

## Ingredients

2-Hexanediol, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Diospyros Kaki Fruit Extract, Curcuma Longa Root Extract, Cassia Obtusifolia Seed Extract, Ipomoea Batatas Root Extract, Lycium Chinense Fruit Extract, Glycosphingolipids, Glycereth-26, Niacinamide, Daucus Carota Sativa Root Extract Carrot Root Extract, Camellia Japonica Leaf Extract, Dipropylene Glycol, Lavandula Angustifolia Oil Lavender Oil, Lauryl Dimethicone Polyglycerin-3 Crosspolymer, Rubus Idaeus Fruit Extract Raspberry Fruit Extract, Lactobacillus Soybean Extract Ferment, Melissa Officinalis Extract, Rosmarinus Officinalis Leaf Extract Rosemary Leaf Extract, Allium Sativum Bulb Extract, Portulaca Oleracea Extract, Spiraea Ulmaria Extract, Methyl Gluceth-20, Prunus Persica Fruit Extract, Chaenomeles Sinensis Fruit Extract, Leuconostoc Radish Root Extract, Bergamot Leaf Extract, Betaine, Centella Asiatica Extract, Cucumis Sativus Fruit Extract, Beta Vulgaris Root Extract, Eriobotrya Japonica Leaf Extract, Pyrus Malus Fruit Extract, Morus Bombycis Leaf Extract, Prunus Armeniaca Fruit Apricot Fruit, Zingiber Officinale Root Extract, Dandelion Extract, Thymus Vulgaris Leaf Extract, Ceramide Np, Salvia Officinalis Leaf Extract, Cetearyl Alcohol, Pelargonium Graveolens Oil Flower, Equisetum Arvense Extract, Watermelon Fruit Extract, Spinach Leaf Extract, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Artemisia Princeps Leaf Extract, Brassica Oleracea Capitata Leaf Extract, Onion Bulb Extract, Houttuynia Cordata Extract, Anthemis Nobilis Oil Flower, Chamomilla Recutita Flower Extract Matricaria Flower Extract, Citrus Junos Fruit Extract, Ginkgo Biloba Nut Extract, Perilla Frutescens Leaf Extract, Water, Geranium Robertianum Extract, Anemarrhena Asphodeloides Root Extract, Rehmannia Glutinosa Root Extract, Rehmannia Chinensis Root Extract, Sesamum Indicum Seed, Undaria Pinnatifida Extract, Acorus Calamus Root Extract, Cichorium Intybus Root Extract, Butylene Glycol, Sodium Hyaluronate, Glycerin, Cholesterol, Vanilla Tahitensis Fruit Extract, Carica Papaya Fruit Extract, Polymethylsilsesquioxane, Polyquaternium-51, Corthellus Shiitake Extract Mushroom Extract, Hydroxyethylcellulose, Helianthus Annuus Seed Extract Sunflower Seed Extract, Carthamus Tinctorius Flower Extract, Saccharomyces Xylinum Black Tea Ferment, Bergamot Oil Fruit, Tromethamine, Ferulic Acid, Citrus Aurantifolia Oil, Peg Ppg-17 6 Copolymer, Lippia Citriodora Leaf Extract, Ficus Carica Extract, Actinidia Polygama Fruit Extract, Trichosanthes Kirilowii Root Extract, Glechoma Hederacea Extract, Platycodon Grandiflorum Root Extract, Acer Palmatum Leaf Extract, Codonopsis Lanceolata Root Extract, Lactobacillus Water Hyacinth Ferment, Lactobacillus Ginseng Root Ferment Filtrate, Lactobacillus, Musa Sapientum Fruit Extract, Ocimum Basilicum Leaf Extract, Monascus Rice Ferment, Brassica Rapa Leaf Extract Turnip Leaf Extract, Sasa Veitchii Leaf Extract, Nelumbo Nucifera Root Extract, Plantago Major Seed Extract, Hemerocallis Fulva Flower Extract, Akebia Quinata Extract, Crataegus Cuneata Fruit Extract, Grifola Frondosa Fruiting Body Extract, Prunus Salicina Fruit Extract, Phaseolus Angularis Seed Extract, Peppermint Stem Extract Flower Leaf, Poloxamer 234, Schizonepeta Tenuifolia Extract, Saccharomyces Potato Extract Ferment Filtrate, Saccharomyces Barley Seed Ferment Filtrate, Saccharomyces Grape Extract Ferment, Lactobacillus Rye Flour Ferment
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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- United Kingdom: https://lovi.care/skincare/uk/p/su-m37/secret-essence/for/mature-skin
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