# SU:M37 Secret Essence for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [SU:M37](https://lovi.care/skincare/it/brands/su-m37)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/it/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few moisturizers fit it even better.

## Why this fit

- Offers excellent moisturizing and barrier repair for your dry skin due to the presence of sodium hyaluronate and ceramide np, which hydrate and enhance skin resilience.
- The formulation also includes glycerin and cholesterol, providing humectant and emollient actions beneficial for dry or flaky skin.
- The safety profile is excellent, with no risks of irritation for your dry skin due to the absence of harsh ingredients and the inclusion of soothing agents like licorice root extract and chamomile extract.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/oily-acne-prone-skin): Average

## Key ingredients

Niacinamide, Licorice Root Extract, Centella Asiatica Extract, Sodium Hyaluronate, Curcuma Longa Root Extract

## What the research says

- A lipid mixture enriched by ceramide NP with fatty acids of diverse chain lengths significantly improved skin barrier recovery rate, stratum corneum integrity, and hydration compared to a vehicle cream in healthy adult male volunteers with corticosteroid-impaired skin. ([Skin Pharmacology and Physiology, 2022](https://pubmed.ncbi.nlm.nih.gov/34348350/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo. ([Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism. ([Evidence-based Complementary and Alternative Medicine, 2015](https://pubmed.ncbi.nlm.nih.gov/26273313/))
- Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide. ([Advanced Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39783908/))
- Topical application of Glycyrrhiza glabra and Sophora japonica flavonoid-rich fractions individually and in combination significantly increased the wound healing rate and reduced oxidative stress compared to wound and Nolaver-treated groups. ([Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/37049756/))
- Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing. ([Journal of Alternative and Complementary Medicine, 2020](https://pubmed.ncbi.nlm.nih.gov/32310680/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of curcumin or turmeric treats various skin conditions by leveraging antioxidant, anti-inflammatory, and antimicrobial properties. ([Skin Pharmacology and Physiology, 2023](https://pubmed.ncbi.nlm.nih.gov/38008088/))
- Topical formulations of curcumin target oxidative damage and inflammation to improve wound healing in animal models. ([Drug Discovery Today, 2017](https://pubmed.ncbi.nlm.nih.gov/28711364/))
- A curcumin-loaded spanlastic anti-aging gel utilizing formula F5 incorporated into 2% HPMC E50 demonstrated sustained release action, compatibility, and the ability to penetrate skin layers to a depth of about 112.5 um without signs of irritation. ([Saudi Pharmaceutical Journal, 2024](https://pubmed.ncbi.nlm.nih.gov/38178851/))

## What reviewers say

This product is frequently described as a "miracle water" that significantly improves skin texture, making it smoother, clearer, and dewier without feeling heavy. It is widely praised for its ability to balance hydration and refine skin tone, though those with sensitivity to fermented ingredients occasionally report breakouts.

- Liked: Refined texture (mostly mentioned)
- Liked: Deep hydration (often mentioned)
- Liked: Lightweight absorption (often mentioned)
- Disliked: High price point (often mentioned)
- Liked: Luxurious experience (sometimes noted)
- Liked: Soothing and balancing (sometimes noted)
- Disliked: Heavy packaging (sometimes noted)
- Disliked: Ferment sensitivity (rarely noted)
- Disliked: Herbal scent (rarely noted)
- Disliked: Subtle results (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes SU:M37 Secret Essence a great fit for dry skin?

SU:M37 Secret Essence is a great fit for your dry skin because it features sodium hyaluronate and ceramide NP, which deeply hydrate and repair your skin barrier. It also includes glycerin and cholesterol to keep flaky skin smooth and comfortable.
Sources: [Skin Pharmacology and Physiology, 2022](https://pubmed.ncbi.nlm.nih.gov/34348350/)

### Which ingredients make this essence a good fit for dry skin?

This essence is a great fit for dry skin because it contains sodium hyaluronate and ceramide NP, which hydrate and enhance skin resilience. It also includes glycerin and cholesterol, helping to keep dry and flaky skin soft and smooth.
Sources: [Skin Pharmacology and Physiology, 2022](https://pubmed.ncbi.nlm.nih.gov/34348350/)

### What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### What does Licorice Root Extract do for dry skin?

Licorice root extract helps soothe dry and itchy skin by calming irritation and decreasing redness. It also provides antioxidants that protect stressed skin from daily damage, helping keep it soft and comfortable.
Sources: [Skin Pharmacology and Physiology, 2013](https://pubmed.ncbi.nlm.nih.gov/23549137/), [Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/)

### Where does it go in a skincare routine for dry skin?

This treatment is applied in the evening for your dry skin, fitting in after cleansing and before moisturizing. Using it then helps simplify your routine and adds extra safety around sun exposure.

### Can I use this essence with retinol, and in what order?

You can use this moisturizing treatment with retinol by applying the essence first to hydrate your skin and strengthen its barrier before putting on retinol. Using a barrier-supporting product like this one helps lower the dryness and irritation that often come with retinol use.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/), [Skin Pharmacology and Physiology, 2022](https://pubmed.ncbi.nlm.nih.gov/34348350/)

### How often should I use it?

This moisturizing treatment is a great fit for your dry skin and is suitable for daily evening use in your routine. Regular application helps boost hydration and supports skin barrier repair.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can it clog pores, cause breakouts or purging for dry skin?

This product is unlikely to clog pores or cause breakouts for dry skin. Its formula avoids heavy pore-clogging ingredients and focuses on gentle hydration that suits dry skin types.

### Can I use this essence around the eyes or on my body?

You can safely use this moisturizing treatment around the eyes and on your body because its formula has an excellent safety profile with soothing agents like licorice root extract and chamomile extract that are unlikely to cause irritation. Sodium hyaluronate and ceramide NP help hydrate and repair the skin barrier, which supports delicate areas like the eyelids.
Sources: [Skin Pharmacology and Physiology, 2022](https://pubmed.ncbi.nlm.nih.gov/34348350/)

### Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry skin

- [COSRX Hydrium Triple Hyaluronic Moisture Ampoule](https://lovi.care/skincare/it/p/cosrx/hydrium-triple-hyaluronic-moisture-ampoule/for/dry-skin) — High fit — €17.99 at Amazon
- [Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum](https://lovi.care/skincare/it/p/torriden/dive-in-low-molecular-hyaluronic-acid-serum/for/dry-skin) — High fit — €21.00 at Amazon
- [Kiehl's Midnight Recovery Concentrate](https://lovi.care/skincare/it/p/kiehl-s/midnight-recovery-concentrate/for/dry-skin) — Average fit — €52.00 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €9.19 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/it/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — €15.16 at Amazon
- SPF: [Thinkbaby Safe Sunscreen SPF 50+](https://lovi.care/skincare/it/p/thinkbaby/safe-sunscreen-spf-50/for/dry-skin) — Superior fit — €37.19 at Amazon

## Where to buy

No store in Italy has a checked price for this product, so the page shows none.

## Ingredients

2-Hexanediol, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Diospyros Kaki Fruit Extract, Curcuma Longa Root Extract, Cassia Obtusifolia Seed Extract, Ipomoea Batatas Root Extract, Lycium Chinense Fruit Extract, Glycosphingolipids, Glycereth-26, Niacinamide, Daucus Carota Sativa Root Extract Carrot Root Extract, Camellia Japonica Leaf Extract, Dipropylene Glycol, Lavandula Angustifolia Oil Lavender Oil, Lauryl Dimethicone Polyglycerin-3 Crosspolymer, Rubus Idaeus Fruit Extract Raspberry Fruit Extract, Lactobacillus Soybean Extract Ferment, Melissa Officinalis Extract, Rosmarinus Officinalis Leaf Extract Rosemary Leaf Extract, Allium Sativum Bulb Extract, Portulaca Oleracea Extract, Spiraea Ulmaria Extract, Methyl Gluceth-20, Prunus Persica Fruit Extract, Chaenomeles Sinensis Fruit Extract, Leuconostoc Radish Root Extract, Bergamot Leaf Extract, Betaine, Centella Asiatica Extract, Cucumis Sativus Fruit Extract, Beta Vulgaris Root Extract, Eriobotrya Japonica Leaf Extract, Pyrus Malus Fruit Extract, Morus Bombycis Leaf Extract, Prunus Armeniaca Fruit Apricot Fruit, Zingiber Officinale Root Extract, Dandelion Extract, Thymus Vulgaris Leaf Extract, Ceramide Np, Salvia Officinalis Leaf Extract, Cetearyl Alcohol, Pelargonium Graveolens Oil Flower, Equisetum Arvense Extract, Watermelon Fruit Extract, Spinach Leaf Extract, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Artemisia Princeps Leaf Extract, Brassica Oleracea Capitata Leaf Extract, Onion Bulb Extract, Houttuynia Cordata Extract, Anthemis Nobilis Oil Flower, Chamomilla Recutita Flower Extract Matricaria Flower Extract, Citrus Junos Fruit Extract, Ginkgo Biloba Nut Extract, Perilla Frutescens Leaf Extract, Water, Geranium Robertianum Extract, Anemarrhena Asphodeloides Root Extract, Rehmannia Glutinosa Root Extract, Rehmannia Chinensis Root Extract, Sesamum Indicum Seed, Undaria Pinnatifida Extract, Acorus Calamus Root Extract, Cichorium Intybus Root Extract, Butylene Glycol, Sodium Hyaluronate, Glycerin, Cholesterol, Vanilla Tahitensis Fruit Extract, Carica Papaya Fruit Extract, Polymethylsilsesquioxane, Polyquaternium-51, Corthellus Shiitake Extract Mushroom Extract, Hydroxyethylcellulose, Helianthus Annuus Seed Extract Sunflower Seed Extract, Carthamus Tinctorius Flower Extract, Saccharomyces Xylinum Black Tea Ferment, Bergamot Oil Fruit, Tromethamine, Ferulic Acid, Citrus Aurantifolia Oil, Peg Ppg-17 6 Copolymer, Lippia Citriodora Leaf Extract, Ficus Carica Extract, Actinidia Polygama Fruit Extract, Trichosanthes Kirilowii Root Extract, Glechoma Hederacea Extract, Platycodon Grandiflorum Root Extract, Acer Palmatum Leaf Extract, Codonopsis Lanceolata Root Extract, Lactobacillus Water Hyacinth Ferment, Lactobacillus Ginseng Root Ferment Filtrate, Lactobacillus, Musa Sapientum Fruit Extract, Ocimum Basilicum Leaf Extract, Monascus Rice Ferment, Brassica Rapa Leaf Extract Turnip Leaf Extract, Sasa Veitchii Leaf Extract, Nelumbo Nucifera Root Extract, Plantago Major Seed Extract, Hemerocallis Fulva Flower Extract, Akebia Quinata Extract, Crataegus Cuneata Fruit Extract, Grifola Frondosa Fruiting Body Extract, Prunus Salicina Fruit Extract, Phaseolus Angularis Seed Extract, Peppermint Stem Extract Flower Leaf, Poloxamer 234, Schizonepeta Tenuifolia Extract, Saccharomyces Potato Extract Ferment Filtrate, Saccharomyces Barley Seed Ferment Filtrate, Saccharomyces Grape Extract Ferment, Lactobacillus Rye Flour Ferment
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/su-m37/secret-essence/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/su-m37/secret-essence/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/su-m37/secret-essence/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/su-m37/secret-essence/for/dry-skin
- France: https://lovi.care/skincare/fr/p/su-m37/secret-essence/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dry-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/su-m37/secret-essence/for/dry-skin
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- Canada: https://lovi.care/skincare/ca/p/su-m37/secret-essence/for/dry-skin
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- Saudi Arabia: https://lovi.care/skincare/sa/p/su-m37/secret-essence/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/su-m37/secret-essence/for/dry-skin