# Shiseido White Lucent Power Brightening Mask for sensitive skin

**Lovi Fit: High fit for sensitive skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Shiseido](https://lovi.care/skincare/it/brands/shiseido)
Category: [Face masks](https://lovi.care/skincare/it/best/face-masks)

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best nourishing masks for sensitive skin.

## Why this fit

- Offers moderate brightening for your normal skin due to 3-O-Ethyl Ascorbic Acid and Potassium Methoxysalicylate, which help improve skin tone and offer antioxidant benefits.
- Dipotassium Glycyrrhizate and Sodium Hyaluronate provide supportive hydration and soothing effects, addressing your redness and irritation.
- The product is safe for your sensitive skin, as it lacks harsh ingredients and carries no risk of irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/dry-skin): Low
- [Combination skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin): High (this page)
- [Acne-prone skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/dry-sensitive-skin): Low
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/oily-acne-prone-skin): Average

## Key ingredients

3-O-Ethyl Ascorbic Acid, Glucosyl Hesperidin, Sodium Hyaluronate, Dipotassium Glycyrrhizate, Trehalose

## What the research says

- Potassium 4-methoxysalicylate (4MSK) suppresses melanin content, promotes keratinocyte differentiation, increases skin lightness in pigmented and non-pigmented cheek areas, and reduces the desquamation area ratio. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40071590/))
- A multi-component dissolving microneedle patch loaded with glabridin, 3-O-ethyl-L-ascorbic acid, and tranexamic acid effectively reduced chloasma and age spots while demonstrating safety in clinical evaluation, alongside significant antioxidant, anti-tyrosinase, and melanin-reduction effects in vitro and in vivo. ([Polymers, 2023](https://pubmed.ncbi.nlm.nih.gov/37571190/))
- Dissolving microneedles loaded with 3-O-ethyl ascorbic acid and acetyl hexapeptide-8 achieved higher cumulative transdermal delivery than aqueous solutions and significantly reduced photoaging signs while restoring oxidative balance in a UV/D-galactose-induced mouse model. ([International Journal of Biological Macromolecules, 2026](https://pubmed.ncbi.nlm.nih.gov/41628877/))
- A topical formulation containing panthenol, niacinamide, and dipotassium glycyrrhizate increased skin hydration by 74.1% and reduced transepidermal water loss by 13.5% at 28 days compared to baseline and untreated control in 35 individuals with xerosis. ([Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- An optimized quercetin and hesperidin 8:1 complex restored antioxidant enzyme activities, suppressed inflammatory cytokine production, and reduced allergic response marker levels more effectively than alpha-glucosylrutin in in vitro and ex vivo models of sun-induced skin damage. ([Current Issues in Molecular Biology, 2025](https://pubmed.ncbi.nlm.nih.gov/40729036/))
- Hesperidin, hesperetin, rutinose, and rhamnose reduced MMP-1 and MMP-2 levels, while rutinose and rhamnose also inhibited elastase, hyaluronidase, and collagenase and increased collagen I production in young and physiologically aged normal human dermal fibroblasts. ([Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/36838716/))
- Hesperidin protects human HaCaT keratinocytes against PM2.5-induced damage by reducing intracellular reactive oxygen species generation, autophagy, and apoptosis, and restoring cell viability via Akt activation compared to PM2.5 exposure alone. ([Antioxidants, 2022](https://pubmed.ncbi.nlm.nih.gov/35883854/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism. ([Evidence-based Complementary and Alternative Medicine, 2015](https://pubmed.ncbi.nlm.nih.gov/26273313/))
- Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo. ([Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/))
- Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide. ([Advanced Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39783908/))
- Sodium trehalose sulfate decreased transepidermal water loss and increased stratum corneum water content in participants with low stratum corneum water content when applied for 4 weeks compared to placebo. ([Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38606717/))
- Topical chloramphenicol-betamethasone combined with sodium hyaluronate/trehalose/carbomer gel compared to chloramphenicol-betamethasone alone reduced most subjective symptoms at 1 week but increased blurred vision at 4 weeks following strabismus surgery in 31 patients, with no significant differences in conjunctival inflammation between treatments. ([Journal of Ocular Pharmacology and Therapeutics, 2019](https://pubmed.ncbi.nlm.nih.gov/31298607/))
- Topical treatment with Thealoz Duo significantly improved dry eye disease symptoms, tear break-up time, and restored tear lipid layer functionality by reducing inflammatory response proteins in moderate to severe dry eye patients over 56 days. ([Journal of Clinical Medicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40807147/))

## What reviewers say

Users frequently report an immediate brightening effect and intense hydration, leading to a glowing and revitalized complexion. While many find it effective for evening skin tone and soothing dryness, the high price point is a significant consideration for many, and a small number of users noted a sticky residue or issues with the eye area fit.

- Liked: Immediate brightening (mostly mentioned)
- Disliked: High price point (mostly mentioned)
- Liked: Intense hydration (often mentioned)
- Liked: Generous essence (sometimes noted)
- Liked: Good adhesion (sometimes noted)
- Disliked: Eye area fit (rarely noted)
- Disliked: Scent/Tingling (rarely noted)
- Disliked: Sticky residue (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start by using the sheet mask 3 times a week and increase if your skin feels good.
- Apply the sheet mask right after cleansing and toning, but always before your daily moisturizer or SPF.
- Unfold the sheet mask and gently press it onto your face, avoiding any harsh rubbing. Leave it on for ten to fifteen minutes.
- For sensitive skin, apply the sheet mask on completely dry skin to ensure better comfort and tolerance.
- Always avoid the delicate eye area and do a quick patch test before your very first use.
- Video: https://storage.pora.ai/cf9cbc1593b43309df7ca9cfe4fbbdae.mp4

## Questions and answers

### What makes Shiseido White Lucent Power Brightening Mask a great fit for sensitive skin?

This mask is a great fit for sensitive skin because it contains Dipotassium Glycyrrhizate and Sodium Hyaluronate, which provide supportive hydration and soothing effects to calm redness and irritation. The product is safe for your sensitive skin, as it lacks harsh ingredients and carries no risk of irritation.
Sources: [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### Which ingredients make this nourishing mask a good fit for sensitive skin?

Dipotassium Glycyrrhizate and Sodium Hyaluronate make this nourishing mask a great fit for sensitive skin by providing supportive hydration and soothing effects that help calm redness and irritation. The product is safe for sensitive skin as it lacks harsh ingredients and carries no risk of irritation.
Sources: [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### What does 3-O-Ethyl Ascorbic Acid do for sensitive skin?

3-O-Ethyl Ascorbic Acid helps protect sensitive skin from UV stress and calms inflammation while supporting antioxidant defenses. It is unlikely to irritate when formulated properly, helping to keep skin smooth and even.
Sources: [Free Radical Biology & Medicine, 2025](https://pubmed.ncbi.nlm.nih.gov/39778604/)

### What does Glucosyl Hesperidin do for sensitive skin?

Glucosyl hesperidin helps calm sensitive skin by easing inflammation and fighting off daily stress caused by UV rays. It is unlikely to cause irritation and may protect against redness and swelling.
Sources: [Photochemical & Photobiological Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27021784/), [Current Issues in Molecular Biology, 2025](https://pubmed.ncbi.nlm.nih.gov/40729036/)

### Where does this nourishing mask go in a skincare routine for sensitive skin?

This nourishing mask goes into your weekly routine after the enzyme powder and before the treatment and moisturizer. It is a great fit for sensitive skin because it lacks harsh ingredients and carries no risk of irritation while providing soothing and hydrating benefits.
Sources: [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### Can I use this nourishing mask with retinol, and in what order?

Yes, you can use this nourishing mask with retinol by applying it weekly before your treatment step in your nighttime routine. It is safe for sensitive skin and lacks harsh ingredients that could cause irritation when combined.

### How often should I use this nourishing mask?

This nourishing mask is meant for weekly use as part of your routine. It is safe for sensitive skin and lacks harsh ingredients that could cause irritation.

### Can this nourishing mask clog pores, cause breakouts or purging for sensitive skin?

This nourishing mask is safe for your sensitive skin and is unlikely to clog pores, cause breakouts, or lead to purging, as it lacks harsh ingredients and carries no risk of irritation. The soothing ingredients inside help calm redness while keeping your skin comfortable.

### Is this nourishing mask fragrance-free and alcohol-free?

It contains fragrance (parfum and limonene) and drying alcohol (alcohol).

## Alternatives for sensitive skin

- [I'm From Mugwort Mask](https://lovi.care/skincare/it/p/i-m-from/mugwort-mask/for/sensitive-skin) — High fit — €29.90 at Amazon
- [Some By Mi Glow Luminous Ampoule Mask](https://lovi.care/skincare/it/p/some-by-mi/glow-luminous-ampoule-mask/for/sensitive-skin) — High fit — €10.90 at Amazon
- [SK-II Facial Treatment Mask](https://lovi.care/skincare/it/p/sk-ii/facial-treatment-mask/for/sensitive-skin) — Average fit — €440.61 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/it/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/sensitive-skin) — Superior fit — €17.59 at Amazon
- Soothing Toner: [Pixi Milky Tonic](https://lovi.care/skincare/it/p/pixi/milky-tonic/for/sensitive-skin) — Superior fit — €30.10 at Amazon
- Moisturizer with Sun Protection: [Clinique Mineral Sunscreen Fluid for Face SPF 50](https://lovi.care/skincare/it/p/clinique/broad-spectrum-spf-50-mineral-sunscreen-fluid-for-face/for/sensitive-skin) — Superior fit — €19.21 at Amazon

## Where to buy

No store in Italy has a checked price for this product, so the page shows none.

## Ingredients

Water, Dipropylene Glycol, Butylene Glycol, Paraffinum Liquidum Mineral Oil, Glycerin, Peg-20, Trehalose, Potassium Methoxysalicylate, Isostearic Acid, Triethylhexanoin, Phenoxyethanol, Lauryl Betaine, Carbomer, Potassium Hydroxide, Peg-30 Soy Sterol, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Peg Ppg-14 7 Dimethyl Ether, Serine, Xanthan Gum, Dipotassium Glycyrrhizate, Alcohol, Disodium Edta, Parfum, Glucosyl Hesperidin, 3-O-Ethyl Ascorbic Acid, Sodium Hyaluronate, Limonene, Paeonia Suffruticosa Root Extract, Rehmannia Chinensis Root Extract, Sodium Benzoate
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Germany: https://lovi.care/skincare/de/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- France: https://lovi.care/skincare/fr/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Italy: https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Spain: https://lovi.care/skincare/es/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Australia: https://lovi.care/skincare/au/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin