# Shiseido White Lucent Power Brightening Mask for mature skin

**Lovi Fit: High fit for mature skin.**
Normal Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Shiseido](https://lovi.care/skincare/it/brands/shiseido)
Category: [Face masks](https://lovi.care/skincare/it/best/face-masks)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best nourishing masks for mature skin.

## Why this fit

- Highly suitable for your normal skin, this product utilizes 3-O-Ethyl Ascorbic Acid and Sodium Hyaluronate to provide antioxidant activity and essential hydration, supporting overall skin health.
- The inclusion of Potassium Methoxysalicylate and Glucosyl Hesperidin offers excellent brightening effects, which can help even your skin tone.
- This formula is safe for your normal skin, as it contains no harsh ingredients and carries no risk of irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/dry-skin): Low
- [Combination skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin): High (this page)
- [Dry sensitive skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/dry-sensitive-skin): Low
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/oily-acne-prone-skin): Average

## Key ingredients

3-O-Ethyl Ascorbic Acid, Glucosyl Hesperidin, Sodium Hyaluronate, Dipotassium Glycyrrhizate, Trehalose

## What the research says

- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- A multi-component dissolving microneedle patch loaded with glabridin, 3-O-ethyl-L-ascorbic acid, and tranexamic acid effectively reduced chloasma and age spots while demonstrating safety in clinical evaluation, alongside significant antioxidant, anti-tyrosinase, and melanin-reduction effects in vitro and in vivo. ([Polymers, 2023](https://pubmed.ncbi.nlm.nih.gov/37571190/))
- Dissolving microneedles loaded with 3-O-ethyl ascorbic acid and acetyl hexapeptide-8 achieved higher cumulative transdermal delivery than aqueous solutions and significantly reduced photoaging signs while restoring oxidative balance in a UV/D-galactose-induced mouse model. ([International Journal of Biological Macromolecules, 2026](https://pubmed.ncbi.nlm.nih.gov/41628877/))
- Potassium 4-methoxysalicylate (4MSK) suppresses melanin content, promotes keratinocyte differentiation, increases skin lightness in pigmented and non-pigmented cheek areas, and reduces the desquamation area ratio. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40071590/))
- Sodium trehalose sulfate decreased transepidermal water loss and increased stratum corneum water content in participants with low stratum corneum water content when applied for 4 weeks compared to placebo. ([Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38606717/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- An optimized quercetin and hesperidin 8:1 complex restored antioxidant enzyme activities, suppressed inflammatory cytokine production, and reduced allergic response marker levels more effectively than alpha-glucosylrutin in in vitro and ex vivo models of sun-induced skin damage. ([Current Issues in Molecular Biology, 2025](https://pubmed.ncbi.nlm.nih.gov/40729036/))
- Hesperidin, hesperetin, rutinose, and rhamnose reduced MMP-1 and MMP-2 levels, while rutinose and rhamnose also inhibited elastase, hyaluronidase, and collagenase and increased collagen I production in young and physiologically aged normal human dermal fibroblasts. ([Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/36838716/))
- Hesperidin protects human HaCaT keratinocytes against PM2.5-induced damage by reducing intracellular reactive oxygen species generation, autophagy, and apoptosis, and restoring cell viability via Akt activation compared to PM2.5 exposure alone. ([Antioxidants, 2022](https://pubmed.ncbi.nlm.nih.gov/35883854/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism. ([Evidence-based Complementary and Alternative Medicine, 2015](https://pubmed.ncbi.nlm.nih.gov/26273313/))
- Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo. ([Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/))
- Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide. ([Advanced Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39783908/))
- Topical chloramphenicol-betamethasone combined with sodium hyaluronate/trehalose/carbomer gel compared to chloramphenicol-betamethasone alone reduced most subjective symptoms at 1 week but increased blurred vision at 4 weeks following strabismus surgery in 31 patients, with no significant differences in conjunctival inflammation between treatments. ([Journal of Ocular Pharmacology and Therapeutics, 2019](https://pubmed.ncbi.nlm.nih.gov/31298607/))
- Topical treatment with Thealoz Duo significantly improved dry eye disease symptoms, tear break-up time, and restored tear lipid layer functionality by reducing inflammatory response proteins in moderate to severe dry eye patients over 56 days. ([Journal of Clinical Medicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40807147/))
- An injectable product combining different molecular weights of hyaluronic acid and trehalose reduced CML formation by 45% at baseline and 30% under methylglyoxal-induced stress while preserving cell viability in human skin explants compared to untreated controls. ([International Journal of Molecular Sciences, 2025](https://pubmed.ncbi.nlm.nih.gov/40244036/))

## What reviewers say

Users frequently report an immediate brightening effect and intense hydration, leading to a glowing and revitalized complexion. While many find it effective for evening skin tone and soothing dryness, the high price point is a significant consideration for many, and a small number of users noted a sticky residue or issues with the eye area fit.

- Liked: Immediate brightening (mostly mentioned)
- Disliked: High price point (mostly mentioned)
- Liked: Intense hydration (often mentioned)
- Liked: Generous essence (sometimes noted)
- Liked: Good adhesion (sometimes noted)
- Disliked: Eye area fit (rarely noted)
- Disliked: Scent/Tingling (rarely noted)
- Disliked: Sticky residue (rarely noted)

## How to apply

- You can use this sheet mask in your PM routine about 2-3 times a week. Smooth it gently over your face and relax.
- Apply the sheet mask right after cleansing and toning, but before putting on your moisturizer.
- Place the sheet mask flat on your face and smooth it out gently with your fingers. Leave it on for ten to fifteen minutes before removing.
- Put the sheet mask on clean and dry skin for the best comfort. Gently pat any remaining essence into your skin after taking it off.
- Avoid getting the product into your eyes and do a quick patch test before your very first use.
- Video: https://storage.pora.ai/cf9cbc1593b43309df7ca9cfe4fbbdae.mp4

## Questions and answers

### What makes Shiseido White Lucent Power Brightening Mask a great fit for mature skin?

This mask is a great fit for mature skin because it uses 3-O-Ethyl Ascorbic Acid and Sodium Hyaluronate to deliver powerful antioxidants and deep hydration. It also features Potassium Methoxysalicylate and Glucosyl Hesperidin to brighten your complexion and help even out your skin tone safely.
Sources: [Polymers, 2023](https://pubmed.ncbi.nlm.nih.gov/37571190/), [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which ingredients make this nourishing mask a good fit for mature skin?

This nourishing mask is a great fit for mature skin because it uses 3-O-Ethyl Ascorbic Acid and Glucosyl Hesperidin to brighten the skin, alongside Sodium Hyaluronate to provide essential hydration. These ingredients help improve overall skin health and give you a smooth, even tone without the risk of irritation.
Sources: [Polymers, 2023](https://pubmed.ncbi.nlm.nih.gov/37571190/), [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What does 3-O-Ethyl Ascorbic Acid do for mature skin?

3-O-Ethyl Ascorbic Acid helps fade dark spots, reduces signs of aging, and supports collagen production to keep mature skin looking smooth and firm. It also provides antioxidant protection to shield the skin from daily environmental stress and sun damage.
Sources: [International Journal of Biological Macromolecules, 2026](https://pubmed.ncbi.nlm.nih.gov/41628877/), [Polymers, 2023](https://pubmed.ncbi.nlm.nih.gov/37571190/)

### What does Glucosyl Hesperidin do for mature skin?

Glucosyl Hesperidin helps protect mature skin by fighting oxidative stress and calming inflammation from UV rays. It also helps brighten the skin and reduce dark circles.
Sources: [Molecules, 2020](https://pubmed.ncbi.nlm.nih.gov/33022944/), [Photochemical & Photobiological Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27021784/)

### Where does this nourishing mask go in a skincare routine for mature skin?

This nourishing mask fits into your weekly routine as a step after cleansing and an enzyme powder, followed by your treatment and moisturizer.

### Can I use this nourishing mask with retinol, and in what order?

You can use this nourishing mask alongside retinol by applying it during your weekly routine on a night when you skip your retinol treatment. Using a gentle mask on alternate nights helps keep your skin calm and hydrated while you use stronger anti-aging products.

### How often should I use this nourishing mask?

This nourishing mask fits well into a mature skin routine when used once a week as part of your weekly steps. Regular use helps deliver antioxidant activity, essential hydration, and brightening effects to support overall skin health and even out your skin tone.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Journal of Drugs in Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/26151786/)

### Can this nourishing mask clog pores, cause breakouts or purging for mature skin?

This nourishing mask is unlikely to clog pores or cause breakouts for mature skin. It has a very safe profile with no harsh ingredients, making it well-suited for your skin type without causing irritation.

### Is this nourishing mask fragrance-free and alcohol-free?

It contains fragrance (parfum and limonene) and drying alcohol (alcohol).

## Alternatives for mature skin

- [I'm From Mugwort Mask](https://lovi.care/skincare/it/p/i-m-from/mugwort-mask/for/mature-skin) — High fit — €29.90 at Amazon
- [Some By Mi Glow Luminous Ampoule Mask](https://lovi.care/skincare/it/p/some-by-mi/glow-luminous-ampoule-mask/for/mature-skin) — High fit — €10.90 at Amazon
- [Sulwhasoo Concentrated Ginseng Renewing Mask](https://lovi.care/skincare/it/p/sulwhasoo/concentrated-ginseng-renewing-mask/for/mature-skin) — High fit — €49.70 at Amazon

## Pairs well with

- Cleanser: [d'Alba White Truffle Return Oil Cream Cleanser](https://lovi.care/skincare/it/p/d-alba/white-truffle-return-oil-cream-cleanser/for/mature-skin) — Superior fit — €24.99 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/it/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €16.03 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — €53.50 at Amazon

## Where to buy

No store in Italy has a checked price for this product, so the page shows none.

## Ingredients

Water, Dipropylene Glycol, Butylene Glycol, Paraffinum Liquidum Mineral Oil, Glycerin, Peg-20, Trehalose, Potassium Methoxysalicylate, Isostearic Acid, Triethylhexanoin, Phenoxyethanol, Lauryl Betaine, Carbomer, Potassium Hydroxide, Peg-30 Soy Sterol, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Peg Ppg-14 7 Dimethyl Ether, Serine, Xanthan Gum, Dipotassium Glycyrrhizate, Alcohol, Disodium Edta, Parfum, Glucosyl Hesperidin, 3-O-Ethyl Ascorbic Acid, Sodium Hyaluronate, Limonene, Paeonia Suffruticosa Root Extract, Rehmannia Chinensis Root Extract, Sodium Benzoate
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- France: https://lovi.care/skincare/fr/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin
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- United Arab Emirates: https://lovi.care/skincare/ae/p/shiseido/white-lucent-power-brightening-mask/for/mature-skin