# Purito Pure Vitamin C Serum for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: Excellent.

Page: https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Purito](https://lovi.care/skincare/it/brands/purito)
Category: [Serums and treatments](https://lovi.care/skincare/it/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few serums fit it even better.

## Why this fit

- Highly suitable for your dry skin as Ascorbic Acid and Sodium Hyaluronate provide excellent brightening and hydration, addressing your dry or flaky skin concerns.
- The inclusion of Hydrolyzed Jojoba Esters further supports emollient actions, enhancing overall skin comfort and smoothness.
- The product is safe for your dry skin, containing soothing ingredients like Bambusa Vulgaris Water and Nelumbo Nucifera Flower Extract with no harsh components.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/oily-skin): Superior
- [Dry skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/combination-skin): Superior
- [Sensitive skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/sensitive-skin): Superior
- [Acne-prone skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/oily-acne-prone-skin): Superior

## Key ingredients

Ascorbic Acid, Sodium Hyaluronate, Niacinamide, Hydrolyzed Collagen, Extracts Flower

## What the research says

- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- Topical formulations containing 3.75% glycerol and 1.25% hydrolyzed jojoba esters produced significantly lower evaporative TEWL values compared to glycerol alone at 8 and 24 hours posttreatment in human subjects. ([Journal of Cosmetic Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/19146603/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical application of TAC/Collagen postbiotics gel improved skin moisture score and inflammation index, and reduced porphyrins and brown spots in 20 volunteers with acne vulgaris. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35818134/))
- Topical collagen tripeptide application improved skin wrinkles, elasticity, and density while reducing advanced glycated end products in 22 Asian women over 4 weeks. ([International Journal of Molecular Sciences, 2022](https://pubmed.ncbi.nlm.nih.gov/35163025/))
- Marine collagen extracted from Greenland halibut skin showed a non-cytotoxic effect on fibroblast cells and provided a slight skin hydration effect when incorporated into cosmetic hydrogel formulations at dosages of 0.1, 0.25, and 0.5% in 23 healthy volunteers. ([Marine Drugs, 2023](https://pubmed.ncbi.nlm.nih.gov/36827098/))

## What reviewers say

Users with sensitive or acne-prone skin frequently praise this serum for its mild 5% Vitamin C concentration, noting it brightens the complexion and hydrates without causing irritation. A significant number of reviewers complain about its stability, citing rapid oxidation and an unpleasant metallic scent as primary drawbacks.

- Disliked: Unpleasant smell (mostly mentioned)
- Liked: Gentle on sensitive skin (often mentioned)
- Liked: Lightweight texture (often mentioned)
- Disliked: Rapid oxidation (often mentioned)
- Liked: Affordable price (sometimes noted)
- Liked: Brightens skin tone (sometimes noted)
- Liked: Hydrating and plumping (sometimes noted)
- Disliked: Sticky finish (sometimes noted)
- Disliked: Low potency (rarely noted)
- Disliked: Potential breakouts (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Purito Pure Vitamin C Serum a great fit for dry skin?

This serum is a great fit because ascorbic acid and sodium hyaluronate provide deep hydration and brightening to help with dry or flaky patches. Hydrolyzed jojoba esters add extra smoothness and comfort, while soothing ingredients like bamboo water keep the formula gentle on dry skin.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/), [Journal of Cosmetic Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/19146603/)

### Which ingredients make this serum a good fit for dry skin?

Ascorbic Acid and Sodium Hyaluronate are the key ingredients that make this serum a great fit for your dry skin by providing brightening and hydration to ease flakiness. Hydrolyzed Jojoba Esters, Bambusa Vulgaris Water, and Nelumbo Nucifera Flower Extract further support skin comfort, smoothness, and safety.
Sources: [Journal of Cosmetic Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/19146603/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### What does Vitamin C do for dry skin?

Vitamin C helps dry skin by boosting moisture and keeping the surface smooth and soft. It may also improve skin hydration and support the outer protective barrier over time.
Sources: [Skin Research and Technology, 2008](https://pubmed.ncbi.nlm.nih.gov/19159387/), [Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/)

### What does Hyaluronic Acid do for dry skin?

Hyaluronic acid draws moisture into dry skin, giving an immediate and lasting boost in hydration that helps smooth out fine lines and soften rough patches. It is very gentle and unlikely to cause irritation while improving overall skin smoothness and plumpness.
Sources: [Dermatology and Therapy, 2021](https://pubmed.ncbi.nlm.nih.gov/34176098/), [Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/)

### Where does this serum go in a skincare routine for dry skin?

This serum goes in your evening routine, applied after your cleanser and before your moisturizer. Putting treatments in the evening helps keep things simple and provides extra safety around sun exposure.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol, but it is best to use this in the morning and your retinol at night to keep your skin calm. Applying them at different times of day helps avoid dryness and irritation while still giving you brightening and smoothing benefits.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### How often should I use this serum?

You can use this serum in the evening as part of your routine. It helps keep dry skin bright and hydrated while maintaining a safe, soothing profile.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/), [Facial Plastic Surgery, 2014](https://pubmed.ncbi.nlm.nih.gov/24488631/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to clog pores or cause breakouts for dry skin. It has a safe profile with soothing ingredients and no harsh components to disrupt your skin.

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry skin

- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/it/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-skin) — Superior fit — €57.00 at Amazon
- [ma:nyo Bifida Biome Complex Ampoule](https://lovi.care/skincare/it/p/ma-nyo/bifida-biome-complex-ampoule/for/dry-skin) — Superior fit — €20.29 at Amazon
- [KraveBeauty Great Barrier Relief](https://lovi.care/skincare/it/p/kravebeauty/great-barrier-relief/for/dry-skin) — Superior fit — €48.70 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €9.19 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/it/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — €15.16 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/dry-skin) — Superior fit — €53.50 at Amazon

## Where to buy

- Amazon.it: €12.39 (https://www.amazon.it/dp/B091561ZZJ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- Notino: €14.50 (https://www.notino.it/purito/pure-vitamin-c-siero-antirughe-idratante-intenso-con-vitamina-c/p-16007862/)
Prices checked 10 Oct – 4 Nov 2026.

## Ingredients

Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium Edta, Glutathione, Adenosine, Human-Oligopeptide-1, Nelumbo Nucifera Flower Extract, Magnolia Liliflora Bud Extract, Lilium Tigrinum Extract, Paeonia Albiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus Fruit Extract, Panax Ginseng Root Extract, Brassica Oleracea Italica Extract, Pineapple Fruit Extract, Curcuma Longa Root Extract, Sodium Polyacrylate
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/purito/pure-vitamin-c-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/purito/pure-vitamin-c-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/purito/pure-vitamin-c-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/purito/pure-vitamin-c-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/dry-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/purito/pure-vitamin-c-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/purito/pure-vitamin-c-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/purito/pure-vitamin-c-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/purito/pure-vitamin-c-serum/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/purito/pure-vitamin-c-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/purito/pure-vitamin-c-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/purito/pure-vitamin-c-serum/for/dry-skin