# MIDHA Rice Serum for dry sensitive skin

**Lovi Fit: High fit for dry sensitive skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/midha/rice-serum/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [MIDHA](https://lovi.care/skincare/it/brands/midha)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/it/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry sensitive skin; a few moisturizers fit it even better.

## Why this fit

- Highly suitable for your dry and sensitive skin, this serum leverages Glycerin and Rice Bran Water to provide excellent hydration and support your skin barrier, effectively addressing dryness and flakiness.
- Niacinamide and Ceramide NP further enhance skin texture and reinforce barrier function, offering additional benefits for your specific skin type and sensitivity.
- The product is safe for your skin, containing soothing ingredients and avoiding harsh components.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/it/p/midha/rice-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/dry-sensitive-skin): High (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/midha/rice-serum/for/oily-acne-prone-skin): High

## Key ingredients

Rice Bran Water, Niacinamide, Rice Germ Extract, Black Rice Extract, Ceramide Np

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A lipid mixture enriched by ceramide NP with fatty acids of diverse chain lengths significantly improved skin barrier recovery rate, stratum corneum integrity, and hydration compared to a vehicle cream in healthy adult male volunteers with corticosteroid-impaired skin. ([Skin Pharmacology and Physiology, 2022](https://pubmed.ncbi.nlm.nih.gov/34348350/))
- Emulsions containing ceramides 1 and 3 improved skin hydration and reduced transepidermal water loss in sodium lauryl sulfate-irritated skin of fifteen healthy Asian women compared to a control emulsion. ([International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells. ([International Journal of Molecular Medicine, 2018](https://pubmed.ncbi.nlm.nih.gov/29484380/))
- Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes. ([Journal of Microbiology and Biotechnology, 2007](https://pubmed.ncbi.nlm.nih.gov/18051758/))

## What reviewers say

Based on limited data, users consistently praise this serum for its ability to deliver a "glass skin" glow and deep hydration without feeling heavy or sticky. It is frequently recommended for sensitive and dry skin types due to its gentle, barrier-supporting ingredients, though users note it provides gradual brightening rather than immediate dramatic results.

- Liked: Deep hydration (mostly mentioned)
- Liked: Gentle and soothing (often mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Brightening and glow (sometimes noted)
- Liked: Layering friendly (sometimes noted)
- Disliked: Availability issues (sometimes noted)
- Disliked: Gradual results (sometimes noted)
- Disliked: High price point (sometimes noted)
- Disliked: Not for very dry (rarely noted)
- Disliked: Scent divisive (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using this moisturizer 3 times a week and move to daily use if your dry skin tolerates it well.
- Apply this moisturizer after cleansing and toner in the morning, or after your serum in the evening. Always pair it with SPF in the morning.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing it harshly to protect your sensitive skin.
- Apply the moisturizer on slightly damp skin to help with hydration absorption. This also works well for dry and flaky skin types.
- Do a patch test before your first use. Avoid the eye area to prevent any irritation.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes MIDHA Rice Serum a great fit for dry sensitive skin?

MIDHA Rice Serum is a great fit because it uses glycerin and rice bran water to deliver deep hydration and calm dryness or flakiness on sensitive skin. Niacinamide and ceramide NP further smooth your skin texture and help rebuild your natural protective barrier.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for dry sensitive skin?

This serum is a great fit because ingredients like Glycerin and Rice Bran Water give your dry skin deep hydration while Ceramide NP and Niacinamide help calm sensitivity and repair the skin barrier. These components work together safely to keep your face feeling soft and smooth without causing irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Rice Bran Water do for dry sensitive skin?

Rice Bran Water helps hydrate dry and sensitive skin while soothing irritation, making it feel soft and calm. It brings moisturizing and anti-inflammatory properties that suit delicate skin types well.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What does Niacinamide do for dry sensitive skin?

Niacinamide helps dry sensitive skin by calming irritation and keeping moisture locked in so your face feels soft and smooth. It works to build up your skin barrier and calm redness while being very gentle and unlikely to cause irritation.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [International Journal of Pharmaceutics, 2013](https://pubmed.ncbi.nlm.nih.gov/23220080/)

### Where does this serum go in a skincare routine for dry sensitive skin?

This serum goes in the evening routine after your soothing toner and before your moisturizer. Putting treatments in the evening helps keep things simple and gives you extra safety around sun exposure.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to keep your dry and sensitive skin calm and hydrated before layering retinol. Using a barrier-supporting moisturizer helps reduce the dryness and irritation that often come with retinol.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this serum?

You can use this treatment in your evening routine for simplicity and extra safety around sun exposure. Daily application helps improve skin moisture and reinforce your skin barrier.
Sources: [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/), [Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/14571069/)

### Can this serum clog pores, cause breakouts or purging for dry sensitive skin?

This serum is unlikely to clog pores or cause breakouts for dry sensitive skin because it avoids heavy oils and uses soothing, skin-friendly ingredients. It also includes niacinamide and ceramides, which help keep your barrier strong and balanced without triggering irritation.
Sources: [Skin Pharmacology and Physiology, 2022](https://pubmed.ncbi.nlm.nih.gov/34348350/)

### Can I use this serum around the eyes or on my body?

Yes, you can use this moisturizing treatment around your eyes and on your body, as its gentle ingredients are well-tolerated by thin and delicate areas. Glycerin and rice bran water help provide deep hydration and support the skin barrier, making it safe for widespread use without irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry sensitive skin

- [COSRX Hydrium Triple Hyaluronic Moisture Ampoule](https://lovi.care/skincare/it/p/cosrx/hydrium-triple-hyaluronic-moisture-ampoule/for/dry-sensitive-skin) — Superior fit — €17.99 at Amazon
- [Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum](https://lovi.care/skincare/it/p/torriden/dive-in-low-molecular-hyaluronic-acid-serum/for/dry-sensitive-skin) — High fit — €21.00 at Amazon
- [Kiehl's Midnight Recovery Concentrate](https://lovi.care/skincare/it/p/kiehl-s/midnight-recovery-concentrate/for/dry-sensitive-skin) — High fit — €52.00 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — €9.19 at Amazon
- Soothing Toner: [Pixi Milky Tonic](https://lovi.care/skincare/it/p/pixi/milky-tonic/for/dry-sensitive-skin) — Superior fit — €30.10 at Amazon
- Moisturizer with Sun Protection: [d'Alba UVessence Mild Waterfull Sun Cream SPF 50](https://lovi.care/skincare/it/p/d-alba/uvessence-mild-waterfull-sun-cream-spf-50/for/dry-sensitive-skin) — Superior fit — €20.40 at Amazon

## Where to buy

No store in Italy has a checked price for this product, so the page shows none.

## Ingredients

Rice Bran Water, Glycerin, Butylene Glycol, Propanediol, 2-Hexane Diol, Niacinamide, Rice Germ Extract, Heptasodium Hexacarboxymethyl Dipeptide-12, Rice Sh-Oligo Peptide-1, Black Rice Extract, Nigella Sativa Seed Extract, Hordeum Vulgare Seed Extract, Black Bean Extract, Black Sesame Extract, Low-Grade Stem Extract, Ginkgo Biloba Leaf Extract, Aspergillus Vine Extract, Purslane Extract, Toadstool Fruit Extract, Morinda Citrifolia Extract, Oat Seed Extract, Betaine, Allantoin, Ceramide Np, Ceramide Ns, Ceramide Ap, Ceramide, Ceramide Eop, Phytosphingosine, Cholesterol, Adenosine, Dipotassium Glycyrrhizate, Water, Sodium Polyacrylate, Disodium Dta, Ethylhexylglycerin, Cetearyl Alcohol, Stearic Acid, Hydrogenated Lecithin, Acrylate C10-30 Alkyl Acrylate Crosspolymer, Arginine
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

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## This page in other countries

- United States: https://lovi.care/skincare/p/midha/rice-serum/for/dry-sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/midha/rice-serum/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/midha/rice-serum/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/midha/rice-serum/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/midha/rice-serum/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/midha/rice-serum/for/dry-sensitive-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/midha/rice-serum/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/midha/rice-serum/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/midha/rice-serum/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/midha/rice-serum/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/midha/rice-serum/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/midha/rice-serum/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/midha/rice-serum/for/dry-sensitive-skin