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KraveBeauty Matcha Hemp Hydrating Cleanser for dry skin

Superior

  • HighDry Skin Fit
  • HighEffectiveness
  • ExcellentSafety

One of the best cleansers for dry skin.

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Excellent for your dry skin, this cleanser features Camellia Sinensis Leaf Water and Cannabis Sativa Seed Oil to soothe and replenish lipids, while coco-betaine and coco-glucoside effectively cleanse without stripping moisture.
  • Glycerin and Prunus Amygdalus Dulcis Oil further support hydration and barrier repair, making it highly suitable for dry or flaky skin concerns.
  • The formula is safe for your skin, containing no harsh ingredients and including beneficial components that ensure a gentle and effective cleansing experience.

How to apply

  • Use this cleanser AM and PM every day to keep your skin clean. Start using it daily right away since your skin is not sensitive.
  • Apply this cleanser as the very first step in your morning routine and right after your pre-cleanser in the evening. Follow with your toner and moisturizer afterwards.
  • Gently massage a small amount of cleanser onto your face using soft circular motions. Rinse thoroughly with lukewarm water and pat dry with a clean towel.
  • Apply this cleanser on slightly damp skin for a comfortable and refreshing wash. This helps maintain your skin's natural moisture while cleansing away dirt.
  • Avoid getting the cleanser directly into your eyes to prevent any irritation. Do a simple patch test before your first use to ensure your skin likes it.

People Say

★4.6Overall rating based on 2.0k+ reviews

Based on a very large amount of data, this cleanser is highly recommended for sensitive and dehydrated skin, effectively removing impurities without stripping the skin. Most users experience balanced and soft skin. Some long-time users have noted changes with the reformulation, mentioning issues with the packaging and a slightly drier feel.

Highlights

  • Gentle & non-stripping Mostly Mentioned
    • “clean but never tight”
    • “soft and hydrated”
    • “barrier friendly”
    • “doesn't strip natural oils”
  • Effective morning cleanse Often Mentioned
    • “perfect morning cleanser”
    • “removes light SPF”
    • “refreshes without drying”
  • Unique jelly texture Often Mentioned
    • “bouncy jelly texture”
    • “silky feel”
    • “glides over skin”
    • “fun to use”
  • Soothing ingredients Sometimes Noted
    • “calms my redness”
    • “great for sensitive skin”
    • “antioxidant rich”
    • “soothing oats”
  • Reformulation concerns Sometimes Noted
    • “new cap leaks”
    • “formula feels drying now”
    • “leaves a film”
    • “messy packaging”
  • Weak makeup removal Sometimes Noted
    • “struggles with mascara”
    • “need to double cleanse”
    • “doesn't remove foundation”
  • Potential dryness Rarely Noted
    • “felt tight after washing”
    • “caused dry patches”
    • “not hydrating enough”
  • Price to value Rarely Noted
    • “tube is too small”
    • “expensive for amount”
    • “runs out quickly”

Sources: lovi.care, kravebeauty.com, influenster.com, reddit.com, skinsort.com, awomansconfidence.com, and more

Questions and answers

What makes KraveBeauty Matcha Hemp Hydrating Cleanser one of the best fits for dry skin?

This cleanser is one of the best fits for dry skin because it uses glycerin, almond oil, and hemp seed oil to boost hydration and repair your skin barrier while washing. It also includes matcha green tea to calm your skin and gentle cleansers that lift away dirt without stripping away your natural moisture.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which ingredients make this cleanser a good fit for dry skin?

This cleanser is a great fit for dry skin because it features Matcha Green Tea and Cannabis Sativa Seed Oil to soothe and replenish lipids. Ingredients like glycerin and Prunus Amygdalus Dulcis Oil further support hydration and barrier repair without stripping your skin of moisture.

What does Matcha Green Tea do for dry skin?

Matcha Green Tea helps dry skin by improving skin moisture and enhancing hydration. It also helps calm the skin and supports skin barrier function.

International Journal of Cosmetic Science, 2025Dermatologic Therapy, 2013

What does Hemp Seed Oil do for dry skin?

Hemp seed oil helps improve skin dryness and itchiness by supporting the skin barrier. It is unlikely to irritate dry skin and may help keep it feeling soft and smooth.

The Journal of Dermatological Treatment, 2005Acta Pharmaceutica, 2024

Where does this cleanser go in a skincare routine for dry skin?

This cleanser goes as the first step in your morning routine and the second step after your makeup remover in the evening. Using a mild cleanser helps wash away impurities while supporting skin hydration without stripping away natural moisture.

The Journal of Dermatological Treatment, 2022

Can I use this cleanser with retinol, and in what order?

You can use this cleanser with retinol by using it before your retinol treatment in the evening routine. It is a gentle option that cleanses without stripping moisture, helping to keep dry skin calm and comfortable.

How often should I use this cleanser?

You can use this cleanser twice a day as part of your morning and evening routine. Using a mild cleanser daily helps improve clinical scores and visual dryness without stripping away natural moisture.

The Journal of Dermatological Treatment, 2022

Can this cleanser clog pores, cause breakouts or purging for dry skin?

This cleanser is unlikely to clog pores or cause breakouts for dry skin, as it contains gentle cleansing agents and soothing ingredients that wash away impurities without leaving a heavy film. Its formula is safe for your skin with a very low chance of causing dryness or irritation.

Clinical, Cosmetic and Investigational Dermatology, 2017

Can I use this cleanser around the eyes or on my body?

You can use this cleanser on your body and around your eyes, as its gentle ingredients are safe for delicate areas and cleanse without stripping moisture. Glycerin helps support hydration and barrier repair during washing.

Clinical, Cosmetic and Investigational Dermatology, 2017

Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Topical and in vitro application of a Camellia sinensis leaf extract demonstrated immunomodulatory, detoxification, anti-inflammatory, and antioxidant properties while improving mood states, skin hydration, barrier function, rejuvenation, and facial skin health.

    International Journal of Cosmetic Science, 2025
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • A multiple W/O/W emulsion containing Rosmarinus officinalis L., Avena sativa L., and Linum usitatissimum L. extracts showed no irritant, phototoxic, inflammatory, or allergenic potential in human skin models and patch tests, establishing its safety as a cosmetic base.

    Pharmaceutics, 2021
  • Topical green tea extract significantly improved clinical symptoms, tear breakup times, and meibomian gland health compared to standard treatment in patients with dry eye and Meibomian Gland Dysfunction.

    Journal of Clinical and Diagnostic Research, 2017
  • Topical low-dose green tea extract reduces UVB-induced p53 expression and apoptosis in human skin keratinocytes compared to placebo.

    Experimental Dermatology, 2009
  • An anti-acne hydrogel containing Aloe barbadensis, Garcinia mangostana, and Camellia sinensis extracts showed superior antiacne and antiblotch activities compared to 1% clindamycin gel in sixty subjects with mild-moderate acne.

    Clinical, Cosmetic and Investigational Dermatology, 2019
  • Unencapsulated cold-pressed industrial hemp seed oil at 0.12 mg/mL accelerated wound healing and increased normal human dermal fibroblast cell proliferation by 72% at 48 hours compared to baseline, though microencapsulation reduced this biological activity.

    Journal of Oleo Science, 2026
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012
  • A repair cream containing Rhealba oat plantlets extract, l-ALA-l-GLU dipeptide, and hyaluronic acid provided immediate relief and was judged by doctors as good or very good in 96.8% of cases for wound healing in 2,363 patients following dermatological acts.

    Clinical, Cosmetic and Investigational Dermatology, 2018
  • Topically applied Avena sativa and Avena Rhealba oatmeal extracts significantly reduced skin irritation parameters including a* parameter increase and blood flow increase compared to vehicle in 12 healthy individuals subjected to the sodium lauryl sulfate irritation model.

    Skin Pharmacology and Applied Skin Physiology, 2002
  • Colloidal oat extracts diminished pro-inflammatory cytokines in vitro and colloidal oat lotion improved skin dryness, scaling, roughness, and itch intensity in healthy female subjects compared to baseline.

    Journal of Drugs in Dermatology, 2015
  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002
  • Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.

    Journal of Cosmetic Dermatology, 2019
  • Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans.

    Arzneimittel-Forschung, 2000

Ingredients

Camellia Sinensis Leaf Water, Water, Glycerin, Coco-Betaine, Methyl Gluceth-10, Ethoxydiglycol, Dipropylene Glycol, Methylpropanediol, Sodium Chloride, Butoxydiglycol, Diglycerin, Glycereth-26, Xanthan Gum, Camellia Sinensis Leaf Powder, Quillaja Saponaria Bark Extract, Prunus Amygdalus Dulcis Oil, Cannabis Sativa Seed Oil, Avena Sativa Kernel Extract Oat Kernel Extract, Diethoxydiglycol, Coco-Glucoside, Caprylyl Glycol, Glyceryl Caprylate, Decyl Glucoside, Pentylene Glycol, 1,2-Hexanediol, Sodium Cocoyl Isethionate, Butylene Glycol, Octanediol, Panthenol Vitamin B5, Citric Acid, Ethylhexylglycerin, Caprylic Capric Triglyceride, Sodium Pca, Disodium Edta

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 4 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

How does it fit your skin?

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