# Jumiso All Day Vitamin Brightening & Balancing Facial Serum for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Jumiso](https://lovi.care/skincare/it/brands/jumiso)
Category: [Serums and treatments](https://lovi.care/skincare/it/best/serums)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other serums fit it better.

## Why this fit

- This serum offers moderate benefits for your normal skin, with niacinamide and ascorbic acid providing antioxidant activity and regulating melanogenesis to brighten your complexion.
- While Glycerin and Centella Asiatica Extract offer general hydration and soothing, they do not specifically target your primary concern of wrinkles and fine lines.
- The product is safe for your normal skin, as it lacks harsh ingredients and includes soothing components like Centella Asiatica Extract and Chamomilla Recutita Flower Extract.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/oily-acne-prone-skin): Average

## Key ingredients

Hippophae Rhamnoides Fruit Extract, Ascorbic Acid, Sodium Hyaluronate, Centella Asiatica Extract

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements. ([Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Co-delivery of paeonol and madecassoside via nanoemulsions improved transdermal delivery, promoted barrier repair proteins, inhibited inflammatory cytokine secretion in cellular and 3D models, and reduced transepidermal water loss and acne in human facial skin compared to free components. ([Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/37446936/))
- Topical application of a sea buckthorn fruit extract formulation significantly reduced skin sebum secretion in 10 healthy human volunteers compared to the control base over an 8-week period. ([Journal of Pharmacy & Bioallied Sciences, 2010](https://pubmed.ncbi.nlm.nih.gov/21814424/))
- Topical emulsions containing Hippophae rhamnoides and Cassia fistula plant extracts significantly reduced skin sebum contents compared to placebo in patients with grade I and grade II acne vulgaris. ([Postepy Dermatologii I Alergologii, 2014](https://pubmed.ncbi.nlm.nih.gov/25254008/))
- Topical application of a 5% Hippophae rhamnoides oil-in-water emulsion significantly improved skin hydration (p=0.0003) and transepidermal water loss (p=0.0087) compared to a placebo base formulation in 13 healthy male subjects over 84 days. ([Pakistan Journal of Pharmaceutical Sciences, 2014](https://pubmed.ncbi.nlm.nih.gov/25362595/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing. ([Journal of Alternative and Complementary Medicine, 2020](https://pubmed.ncbi.nlm.nih.gov/32310680/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))

## Why other serums fit mature skin better

- Caviar oil enhanced adipocyte differentiation in vitro, reduced MMP expression while increasing collagen and elastin formation ex vivo, and improved skin moisture, elasticity, and density in 102 participants over four weeks of Cavi Balm usage compared to baseline. ([In Vivo, 2023](https://pubmed.ncbi.nlm.nih.gov/37652485/))
- Chronomodulated daytime application of baicalin and nighttime application of palmitoyl tripeptide-1 synergistically improved skin luminance by 16.29%, nasolabial fold depth by -36.35%, and firmness by 24.35% in 30 female participants. ([Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/41527525/))

## What reviewers say

Based on a very large amount of data, this serum is highly regarded as a gentle, beginner-friendly Vitamin C treatment that effectively brightens dull complexions and evens skin tone without causing irritation. Users with sensitive and acne-prone skin frequently report a noticeable healthy glow and improved hydration. Some users find the brightening effects too subtle or slow compared to more potent formulas.

- Liked: Lightweight & non-sticky (mostly mentioned)
- Liked: Brightening & glow (often mentioned)
- Liked: Gentle & non-irritating (often mentioned)
- Liked: Hydrating & soothing (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Slow/subtle results (sometimes noted)
- Disliked: Breakouts (rarely noted)
- Disliked: Essential oil sensitivity (rarely noted)
- Disliked: Packaging concerns (rarely noted)

## How to apply

- Use this serum in your PM routine. Start by applying it 3 times a week, and work up to daily use if your skin likes it.
- Apply this serum after your toner and before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- You can apply the serum on dry skin for the best results against fine lines.
- Always do a patch test before your first use and avoid the sensitive eye area.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### How well does Jumiso All Day Vitamin Serum work for mature skin?

This serum works moderately well for mature skin, providing brightening and soothing benefits, but it does not specifically target wrinkles and fine lines. A treatment for mature skin needs potent anti-aging ingredients like peptides, high-quality antioxidants, and specialized humectants to smooth fine lines and improve elasticity.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### Which ingredients make this serum a good fit for mature skin?

Niacinamide and ascorbic acid make this serum a good fit by brightening your complexion with antioxidants, while glycerin and centella asiatica extract help keep your skin hydrated and calm. To better suit mature skin, a product of this type needs ingredients that effectively smooth wrinkles and fine lines while improving skin elasticity.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### What does Sea Buckthorn Fruit Extract do for mature skin?

Sea buckthorn fruit extract helps keep mature skin smooth and moisturized while fighting visible signs of aging like wrinkles. This ingredient supports skin firmness and protects against daily environmental stress.
Sources: [International Journal of Molecular Medicine, 2012](https://pubmed.ncbi.nlm.nih.gov/22641502/), [International Journal of Molecular Sciences, 2024](https://pubmed.ncbi.nlm.nih.gov/39337296/)

### What does Vitamin C do for mature skin?

Vitamin C helps mature skin by smoothing out wrinkles, brightening dark spots, and boosting firmness. It works by encouraging collagen production to keep skin looking youthful and radiant.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/), [Journal of Cosmetic Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/37128827/)

### Where does this serum go in a skincare routine for mature skin?

This serum fits into an evening routine, applied after cleansing and before moisturizing. Mature skin needs products with powerful anti-aging ingredients like retinol, peptides, or collagen-boosting actives to effectively target wrinkles and fine lines.

### Can I use this serum with retinol, and in what order?

You can use this serum in the morning routine and retinol at night, or use them on alternate nights to avoid irritation. Mature skin needs products with peptides, ceramides, or retinoids to smooth fine lines and firm the skin.

### How often should I use this serum?

You can use this serum in the evening. Mature skin needs products with retinoids and peptides to target wrinkles and fine lines.
Sources: [Facial Plastic Surgery, 2014](https://pubmed.ncbi.nlm.nih.gov/24488631/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### Can this serum clog pores, cause breakouts or purging for mature skin?

This serum is unlikely to cause breakouts, as it has a very low rate of complaints and includes soothing ingredients like Centella asiatica extract and chamomile. It does not cause purging because it lacks strong cell-renewing exfoliants.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for mature skin

- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/it/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/mature-skin) — Superior fit — €57.00 at Amazon
- [SkinCeuticals C E Ferulic](https://lovi.care/skincare/it/p/skinceuticals/c-e-ferulic/for/mature-skin) — Superior fit — €129.99 at Amazon
- [NEOGEN DERMALOGY REAL VITA C SERUM](https://lovi.care/skincare/it/p/neogen-dermalogy/real-vita-c-serum/for/mature-skin) — High fit — €34.95 at Amazon

## Pairs well with

- Cleanser: [d'Alba White Truffle Return Oil Cream Cleanser](https://lovi.care/skincare/it/p/d-alba/white-truffle-return-oil-cream-cleanser/for/mature-skin) — Superior fit — €24.99 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/it/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €16.03 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — €53.50 at Amazon

## Where to buy

- Amazon.it: €18.95 (https://www.amazon.it/dp/B07QSF1LK3?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
Prices checked 6 Nov 2026.

## Ingredients

Hippophae Rhamnoides Fruit Extract, Methylpropanediol, Glycerin, Niacinamide, Dipropylene Glycol, Sodium Hyaluronate, Peg-40 Hydrogenated Castor Oil, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract Japanese Knotweed Root Extract, Scutellaria Baicalensis Root Extract Baikal Skullcap Root Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Chamomilla Recutita Flower Extract Matricaria Flower Extract, Rosmarinus Officinalis Leaf Extract Rosemary Leaf Extract, Panthenol, Betaine, Ascorbic Acid, Hydroxyacetophenone, Pentylene Glycol, Caprylyl Glycol, Butylene Glycol, Chlorphenesin, Carbomer, Arginine, Disodium Edta, Pelargonium Graveolens Oil Flower Geranium Oil Flower, Cymbopogon Martini Oil Palmarosa Oil, Cananga Odorata Oil Ylang Ylang Oil, Bergamot Peel Oil, Rosa Damascena Oil Flower Rose Oil Flower
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- France: https://lovi.care/skincare/fr/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin