# Jumiso All Day Vitamin Brightening & Balancing Facial Serum for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Jumiso](https://lovi.care/skincare/it/brands/jumiso)
Category: [Serums and treatments](https://lovi.care/skincare/it/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few serums fit it even better.

## Why this fit

- Highly suitable for your dry skin, this serum effectively brightens and balances your complexion with niacinamide and ascorbic acid, while glycerin and sodium hyaluronate provide essential hydration to combat dryness and flakiness.
- Centella Asiatica Extract and Chamomilla Recutita Flower Extract further soothe and support your skin barrier, enhancing overall skin health.
- The product is safe for your skin, containing no harsh ingredients and featuring beneficial extracts that minimize irritation risk.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/oily-acne-prone-skin): Average

## Key ingredients

Hippophae Rhamnoides Fruit Extract, Ascorbic Acid, Sodium Hyaluronate, Centella Asiatica Extract

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements. ([Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/))
- Co-delivery of paeonol and madecassoside via nanoemulsions improved transdermal delivery, promoted barrier repair proteins, inhibited inflammatory cytokine secretion in cellular and 3D models, and reduced transepidermal water loss and acne in human facial skin compared to free components. ([Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/37446936/))
- Topical application of a sea buckthorn fruit extract formulation significantly reduced skin sebum secretion in 10 healthy human volunteers compared to the control base over an 8-week period. ([Journal of Pharmacy & Bioallied Sciences, 2010](https://pubmed.ncbi.nlm.nih.gov/21814424/))
- Topical emulsions containing Hippophae rhamnoides and Cassia fistula plant extracts significantly reduced skin sebum contents compared to placebo in patients with grade I and grade II acne vulgaris. ([Postepy Dermatologii I Alergologii, 2014](https://pubmed.ncbi.nlm.nih.gov/25254008/))
- Topical application of a 5% Hippophae rhamnoides oil-in-water emulsion significantly improved skin hydration (p=0.0003) and transepidermal water loss (p=0.0087) compared to a placebo base formulation in 13 healthy male subjects over 84 days. ([Pakistan Journal of Pharmaceutical Sciences, 2014](https://pubmed.ncbi.nlm.nih.gov/25362595/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing. ([Journal of Alternative and Complementary Medicine, 2020](https://pubmed.ncbi.nlm.nih.gov/32310680/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))

## What reviewers say

Based on a very large amount of data, this serum is highly regarded as a gentle, beginner-friendly Vitamin C treatment that effectively brightens dull complexions and evens skin tone without causing irritation. Users with sensitive and acne-prone skin frequently report a noticeable healthy glow and improved hydration. Some users find the brightening effects too subtle or slow compared to more potent formulas.

- Liked: Lightweight & non-sticky (mostly mentioned)
- Liked: Brightening & glow (often mentioned)
- Liked: Gentle & non-irritating (often mentioned)
- Liked: Hydrating & soothing (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Slow/subtle results (sometimes noted)
- Disliked: Breakouts (rarely noted)
- Disliked: Essential oil sensitivity (rarely noted)
- Disliked: Packaging concerns (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Jumiso All Day Vitamin Brightening & Balancing Serum a great fit for dry skin?

This serum is a great fit for your dry skin because glycerin and sodium hyaluronate provide essential hydration to combat dryness and flakiness, while niacinamide and vitamin C brighten and balance your complexion. Centella asiatica and chamomile extracts further soothe and support your skin barrier, helping to keep irritation low.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Which ingredients make this serum a good fit for dry skin?

Glycerin and sodium hyaluronate make this serum a great fit for dry skin by providing essential hydration to combat dryness and flakiness, while Centella asiatica extract and chamomile soothe and support your skin barrier. These moisturizing ingredients help increase skin hydration and improve overall skin moisture.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### What does Sea Buckthorn Fruit Extract do for dry skin?

Sea Buckthorn Fruit Extract helps dry skin by improving skin moisture and supporting the skin barrier. Regular use makes dry skin feel much softer and smoother over time.
Sources: [Pakistan Journal of Pharmaceutical Sciences, 2014](https://pubmed.ncbi.nlm.nih.gov/25362595/), [Lipids in Health and Disease, 2017](https://pubmed.ncbi.nlm.nih.gov/28526097/)

### What does Vitamin C do for dry skin?

Vitamin C helps dry skin by boosting moisture and keeping the surface smooth and soft. It may also improve skin hydration and support the outer protective barrier over time.
Sources: [Skin Research and Technology, 2008](https://pubmed.ncbi.nlm.nih.gov/19159387/), [Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/)

### Where does this serum go in a skincare routine for dry skin?

This serum goes in the evening routine after cleansing and before moisturizing, as evening application helps keep things simple and safe around sun exposure. Using it at night allows ingredients like glycerin and sodium hyaluronate to combat dryness while you rest, supporting your skin barrier without extra irritation.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to hydrate and soothe your skin, and then following with your retinol. Because this product features gentle extracts and hydrating ingredients, it is unlikely to cause extra irritation when paired with a retinoid.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### How often should I use this serum?

You can use this serum in the evening as part of your routine. Using it at this time helps keep things simple and provides extra safety around sun exposure, though some serums can also be used in the morning or twice a day.

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to cause breakouts for dry skin since it contains no harsh ingredients and features soothing extracts that minimize irritation risk.

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry skin

- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/it/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-skin) — Superior fit — €57.00 at Amazon
- [ma:nyo Bifida Biome Complex Ampoule](https://lovi.care/skincare/it/p/ma-nyo/bifida-biome-complex-ampoule/for/dry-skin) — Superior fit — €20.29 at Amazon
- [KraveBeauty Great Barrier Relief](https://lovi.care/skincare/it/p/kravebeauty/great-barrier-relief/for/dry-skin) — Superior fit — €48.70 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €9.19 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/it/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — €15.16 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/it/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/dry-skin) — Superior fit — €53.50 at Amazon

## Where to buy

- Amazon.it: €18.95 (https://www.amazon.it/dp/B07QSF1LK3?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
Prices checked 6 Nov 2026.

## Ingredients

Hippophae Rhamnoides Fruit Extract, Methylpropanediol, Glycerin, Niacinamide, Dipropylene Glycol, Sodium Hyaluronate, Peg-40 Hydrogenated Castor Oil, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract Japanese Knotweed Root Extract, Scutellaria Baicalensis Root Extract Baikal Skullcap Root Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra Root Extract Licorice Root Extract, Chamomilla Recutita Flower Extract Matricaria Flower Extract, Rosmarinus Officinalis Leaf Extract Rosemary Leaf Extract, Panthenol, Betaine, Ascorbic Acid, Hydroxyacetophenone, Pentylene Glycol, Caprylyl Glycol, Butylene Glycol, Chlorphenesin, Carbomer, Arginine, Disodium Edta, Pelargonium Graveolens Oil Flower Geranium Oil Flower, Cymbopogon Martini Oil Palmarosa Oil, Cananga Odorata Oil Ylang Ylang Oil, Bergamot Peel Oil, Rosa Damascena Oil Flower Rose Oil Flower
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/jumiso/all-day-vitamin-brightening-and-balancing-facial-serum/for/dry-skin