# BYOMA Brightening Serum for dry sensitive skin

**Lovi Fit: High fit for dry sensitive skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/it/p/byoma/brightening-serum/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [BYOMA](https://lovi.care/skincare/it/brands/byoma)
Category: [Serums and treatments](https://lovi.care/skincare/it/best/serums)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry sensitive skin; a few serums fit it even better.

## Why this fit

- Highly suitable for your dry and sensitive skin as niacinamide and ascorbic acid work to brighten and even skin tone while providing essential hydration and radiance.
- Sodium hyaluronate and squalane further support your dry or flaky skin by delivering deep moisturization and emollient benefits.
- The formulation is safe for your skin, containing no harsh ingredients that could cause irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/dry-sensitive-skin): High (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/byoma/brightening-serum/for/oily-acne-prone-skin): High

## Key ingredients

Niacinamide, Tri-Ceramide Complex, Sodium Hyaluronate, Ascorbic Acid, Squalane

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- Topical treatment of nicotinamide, alone or in combination with other active ingredients, reduces the progression of skin aging and hyperpigmentation in clinical trials while being well tolerated. ([Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/))
- Application of squalene/phosphotungstate calcium nanowires (Sql/PWC) oleogel on UVB-irradiated skin decreased epidermal thickness, increased dermal thickness, and promoted the expression of elastin, collagen, and skin barrier markers through antioxidant and anti-inflammatory activities. ([Journal of Nanobiotechnology, 2025](https://pubmed.ncbi.nlm.nih.gov/40001122/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical application of a ceramide complex cream significantly ameliorated lactic acid sensations and increased stratum corneum total ceramide content in 39 female subjects with sensitive skin compared with placebo. ([Archives of Dermatological Research, 2018](https://pubmed.ncbi.nlm.nih.gov/29728858/))
- A canine-specific ceramide complex consisting of a 4:1 ratio of CER [NS] to [EOP] reduced proinflammatory cytokine expression, upregulated skin barrier-related genes and enzymes, improved stratum corneum organization, and accelerated skin barrier repair in vitro and in vivo. ([Animals, 2026](https://pubmed.ncbi.nlm.nih.gov/42511026/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts. ([Molecules, 2025](https://pubmed.ncbi.nlm.nih.gov/40363772/))
- Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway. ([Antioxidants, 2025](https://pubmed.ncbi.nlm.nih.gov/40722956/))

## What reviewers say

This serum is frequently described as a lightweight, hydrating product that strengthens the skin barrier and is suitable for sensitive skin. Many users report softer, smoother skin and a healthy glow. However, results for significant brightening of dark spots or hyperpigmentation are mixed, with some finding it less effective than stronger alternatives.

- Liked: Lightweight & fast-absorbing (mostly mentioned)
- Liked: Affordable price point (often mentioned)
- Liked: Hydrating & soothing (often mentioned)
- Liked: Gentle on sensitive skin (sometimes noted)
- Liked: Improved skin texture (sometimes noted)
- Disliked: Lack of brightening (sometimes noted)
- Disliked: Poor dropper design (sometimes noted)
- Disliked: Caused breakouts (rarely noted)
- Disliked: Texture too runny (rarely noted)

## How to apply

- Use this PM routine for your evening skincare. Start using the serum 3 times a week and increase to daily use if your skin feels comfortable.
- Apply the serum after cleansing and toner, but right before your moisturizer. This step locks in deep hydration for dry skin.
- Gently press 2-3 drops of the serum into your skin using your palms. Let it absorb completely for a minute ⏱ before applying your next product.
- Since your skin is sensitive, apply the serum on completely dry skin for better tolerance and less irritation.
- Avoid the sensitive eye area during application. Always do a patch test before your first use to ensure your skin reacts well.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes BYOMA Brightening Serum a great fit for dry sensitive skin?

This serum is a great fit because niacinamide and ascorbic acid brighten your complexion while sodium hyaluronate and squalane deliver deep moisture to dry, flaky areas. It has a safe formula that is unlikely to irritate your skin.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### Which ingredients make this serum a good fit for dry sensitive skin?

Niacinamide and ascorbic acid brighten and even skin tone while providing essential hydration, and sodium hyaluronate and squalane deliver deep moisturization to help smooth flaky areas. These ingredients make this serum a great fit because they nourish the skin barrier safely without causing irritation.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### What does Niacinamide do for dry sensitive skin?

Niacinamide helps dry sensitive skin by calming irritation and keeping moisture locked in so your face feels soft and smooth. It works to build up your skin barrier and calm redness while being very gentle and unlikely to cause irritation.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [International Journal of Pharmaceutics, 2013](https://pubmed.ncbi.nlm.nih.gov/23220080/)

### What do Ceramides do for dry sensitive skin?

Ceramides help lock in moisture and calm dry, sensitive skin by strengthening the outer skin barrier. Using them may improve hydration, reduce dryness, and decrease water loss from the skin.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39492723/), [The British Journal of Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34921679/)

### Where does this serum go in a skincare routine for dry sensitive skin?

This serum goes in the evening routine after your soothing toner and before your moisturizer. Putting it in the evening helps keep your routine simple and adds extra safety around sun exposure.

### Can I use this serum with retinol, and in what order?

Yes, you can use this serum with retinol by applying the serum first to deliver hydration and brightening benefits, followed by your retinol. This approach is unlikely to cause irritation because the soothing ingredients help keep your dry, sensitive skin calm and comfortable.
Sources: [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38102855/), [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### How often should I use this serum?

You can use this serum in your evening routine. It is a great fit for your dry sensitive skin because niacinamide, ascorbic acid, sodium hyaluronate, and squalane help brighten your skin while delivering deep moisturization.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### Can this serum clog pores, cause breakouts or purging for dry sensitive skin?

This serum is unlikely to cause breakouts or clog pores on dry sensitive skin, as it features a gentle formula without harsh ingredients that could cause irritation. Reviewers rarely report breakouts from this product.
Sources: [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry sensitive skin

- [SkinCeuticals C E Ferulic](https://lovi.care/skincare/it/p/skinceuticals/c-e-ferulic/for/dry-sensitive-skin) — Superior fit — €129.99 at Amazon
- [Paula's Choice RESIST Super Antioxidant Concentrate Serum](https://lovi.care/skincare/it/p/paula-s-choice/resist-super-antioxidant-concentrate-serum/for/dry-sensitive-skin) — Superior fit — €57.00 at Amazon
- [Augustinus Bader The Serum](https://lovi.care/skincare/it/p/augustinus-bader/the-serum/for/dry-sensitive-skin) — Superior fit — €380.10 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/it/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — €9.19 at Amazon
- Soothing Toner: [Pixi Milky Tonic](https://lovi.care/skincare/it/p/pixi/milky-tonic/for/dry-sensitive-skin) — Superior fit — €30.10 at Amazon
- Moisturizer with Sun Protection: [d'Alba UVessence Mild Waterfull Sun Cream SPF 50](https://lovi.care/skincare/it/p/d-alba/uvessence-mild-waterfull-sun-cream-spf-50/for/dry-sensitive-skin) — Superior fit — €20.40 at Amazon

## Where to buy

No store in Italy has a checked price for this product, so the page shows none.

## Ingredients

Water, Methylpropanediol, Niacinamide, 1,2-Hexanediol, Glycerin, Polyglyceryl-10 Laurate, Sodium Hyaluronate, Ceramide Np, Cholesterol, Caprylic Capric Triglyceride, Phytosphingosine, Sodium Phytate, Ascorbic Acid, Stearic Acid, Oleic Acid, Hydrogenated Lecithin, Ethylhexylglycerin, Xanthan Gum, Squalane, Tocopherol, Lactic Acid, Carbomer, Tromethamine, Caprylyl Glycol, Caprylhydroxamic Acid
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/byoma/brightening-serum/for/dry-sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/byoma/brightening-serum/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/byoma/brightening-serum/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/byoma/brightening-serum/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/byoma/brightening-serum/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/byoma/brightening-serum/for/dry-sensitive-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/byoma/brightening-serum/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/byoma/brightening-serum/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/byoma/brightening-serum/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/byoma/brightening-serum/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/byoma/brightening-serum/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/byoma/brightening-serum/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/byoma/brightening-serum/for/dry-sensitive-skin