# Anua Rice 70 Intensive Moisturizing Milk for combination skin

**Lovi Fit: Caution fit for combination skin.**
Combination Skin Fit: Low · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Brand: [Anua](https://lovi.care/skincare/it/brands/anua)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/it/best/moisturizers)

This fit is calculated for the concerns frequently associated with combination skin: an oily T-zone, enlarged pores, and dry cheeks. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A poor match for combination skin; the moisturizers alongside fit it better.

## Why this fit

- Offers moderate moisturizing for your combination skin, as rice bran water and ceramides hydrate and enhance barrier resilience, but their emollient action may be overwhelming for your oily shine concerns.
- While the formula is generally safe and free from harsh ingredients, its primary focus on hydration does not directly address your main goal of managing oily shine.
- The product is safe for your combination skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin): Warning
- [Dry skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin): Caution (this page)
- [Sensitive skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/acne-prone-skin): Caution
- [Skin with dark spots](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/oily-acne-prone-skin): Low

## Key ingredients

Rice Bran Water, Ceramides

## What the research says

- Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline. ([Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))

## What reviewers say

Users widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.

- Liked: Lightweight texture (mostly mentioned)
- Liked: Glass skin glow (often mentioned)
- Liked: Hydrating & softening (often mentioned)
- Liked: Barrier support (sometimes noted)
- Disliked: Caused breakouts (sometimes noted)
- Disliked: Not moisturizing enough (sometimes noted)
- Disliked: Skin irritation (rarely noted)

## How to apply

- Use this moisturizer in your AM and PM routine every day to control shine. Always pair with SPF in the morning.
- Apply this moisturizer after your cleanser and toner, right before your morning SPF.
- Gently press a small amount of the moisturizer into your skin and avoid harsh rubbing. Let it ⏳absorb for a minute.
- Apply the moisturizer on slightly damp skin to help it lock in moisture better. This keeps your combination skin balanced.
- Avoid the eye area when applying the moisturizer. Do a patch test before your first use.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### Why does Lovi advise caution with Anua Rice 70 Intensive Moisturizing Milk for combination skin?

Lovi advises caution because the rich moisturizing action of this milk may be overwhelming for your oily shine concerns and does not directly help manage them. Combination skin needs a product that provides hydration and brightness to reduce oily shine while soothing the skin without feeling heavy.

### Which ingredients make this moisturizer a poor fit for combination skin?

Rice bran water and ceramides make this moisturizer a poor fit for combination skin because their rich softening action may increase oily shine while hydrating. A better fit for this skin needs brightening ingredients to reduce oily shine along with gentle moisturizers.

### What does Rice Bran Water do for combination skin?

Rice Bran Water helps hydrate dry areas while keeping oily spots balanced, making it a good fit for combination skin. It works by adding moisture without feeling heavy, and it is unlikely to irritate normal or sensitive areas.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/)

### What do Ceramides do for combination skin?

Ceramides help balance combination skin by supporting the skin barrier to keep dry areas hydrated without feeling heavy on oily zones. This type of skin needs lightweight hydrators and barrier-supporting ingredients like ceramides and cholesterol to maintain a smooth and calm feel across both dry and oily areas.
Sources: [American Journal of Clinical Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12553851/), [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Where does this moisturizer go in a skincare routine for combination skin?

This moisturizer goes as the final hydrating step in your morning routine and evening routine, though its softening action may feel too heavy for your oily areas. A moisturizer for this skin type needs lightweight hydrating ingredients that quench dry spots without adding extra shine.

### Can I use this moisturizer with retinol, and in what order?

You can use this moisturizer with retinol by applying the retinol first and following with the moisturizer. While this product is generally safe and helps strengthen your skin barrier, a product for combination skin also needs lightweight, oil-balancing ingredients to manage shine.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this moisturizer?

You can use this moisturizer twice a day as part of your morning and evening routine, though its rich formula may feel too heavy for your combination skin. Combination skin needs lighter, oil-free hydration and balancing ingredients that manage shine without overwhelming the skin.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this moisturizer clog pores, cause breakouts or purging for combination skin?

This moisturizer is unlikely to cause purging since it does not contain exfoliating active ingredients, but some reviewers do report that it caused breakouts on their skin. A product of this type needs lightweight hydrators and oil-controlling ingredients to manage oily shine without clogging pores.

### Can I use this moisturizer around the eyes or on my body?

You can use this moisturizer around the eyes and on your body, as its gentle formula is safe and unlikely to cause irritation. Because the skin around the eyes is exceptionally thin, a gentle hydrating formula helps keep it soft without heavy residue.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

## Alternatives for combination skin

- [Some By Mi Yuja Niacin Brightening Moisture Gel Cream](https://lovi.care/skincare/it/p/some-by-mi/yuja-niacin-brightening-moisture-gel-cream/for/combination-skin) — Superior fit — €18.06 at Amazon
- [Drunk Elephant Protini Polypeptide Cream](https://lovi.care/skincare/it/p/drunk-elephant/protini-polypeptide-cream/for/combination-skin) — Superior fit — €92.92 at Amazon
- [The Ordinary Natural Moisturizing Factors + HA](https://lovi.care/skincare/it/p/the-ordinary/natural-moisturizing-factors-ha/for/combination-skin) — High fit — €13.11 at Amazon

## Routine for combination skin

### AM

- Cleanser: [Dr. Althea Amino Acid Gentle Bubble Cleanser](https://lovi.care/skincare/it/p/dr-althea/amino-acid-gentle-bubble-cleanser/for/combination-skin) — Superior fit — €13.50 at Amazon
- Hydrating Toner: [La Mer The Tonic](https://lovi.care/skincare/it/p/la-mer/the-tonic/for/combination-skin) — Superior fit — €103.91 at Amazon
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion with Birch Sap](https://lovi.care/skincare/it/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/combination-skin) — Superior fit — €18.47 at Amazon
- SPF: [make p:rem UV Defense Me Blue Ray Sun Cream](https://lovi.care/skincare/it/p/make-p-rem/uv-defense-me-blue-ray-sun-cream/for/combination-skin) — Superior fit — €40.49 at Amazon

### PM

- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/it/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/combination-skin) — Superior fit — €40.00 at Amazon
- Cleanser: [Dr. Althea Amino Acid Gentle Bubble Cleanser](https://lovi.care/skincare/it/p/dr-althea/amino-acid-gentle-bubble-cleanser/for/combination-skin) — Superior fit — €13.50 at Amazon
- Cleansing Toner: [Medicube Zero Pore Pad 2.0](https://lovi.care/skincare/it/p/medicube/zero-pore-pad-2-0/for/combination-skin) — Superior fit — €17.15 at Amazon
- Serum or Treatment: [Neogen Dermalogy Real Niacinamide 15% Firming Serum](https://lovi.care/skincare/it/p/neogen-dermalogy/real-niacinamide-15-firming-serum/for/combination-skin) — Superior fit — €37.99 at Amazon
- Moisturizer: [COSRX Oil-Free Ultra-Moisturizing Lotion with Birch Sap](https://lovi.care/skincare/it/p/cosrx/oil-free-ultra-moisturizing-lotion-with-birch-sap/for/combination-skin) — Superior fit — €18.47 at Amazon

### Weekly

- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/it/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/combination-skin) — Superior fit — €40.00 at Amazon
- Cleanser: [Dr. Althea Amino Acid Gentle Bubble Cleanser](https://lovi.care/skincare/it/p/dr-althea/amino-acid-gentle-bubble-cleanser/for/combination-skin) — Superior fit — €13.50 at Amazon
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/it/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — €49.00 at Amazon
- Cleansing Mask: [VT Cosmetics Cica Purifying Mask](https://lovi.care/skincare/it/p/vt-cosmetics/cica-purifying-mask/for/combination-skin) — High fit — €19.79 at Amazon
- Hydrating Toner: [La Mer The Tonic](https://lovi.care/skincare/it/p/la-mer/the-tonic/for/combination-skin) — Superior fit — €103.91 at Amazon
- Serum or Treatment: [Neogen Dermalogy Real Niacinamide 15% Firming Serum](https://lovi.care/skincare/it/p/neogen-dermalogy/real-niacinamide-15-firming-serum/for/combination-skin) — Superior fit — €37.99 at Amazon

## Where to buy

- Amazon.it: €23.00 (https://www.amazon.it/dp/B0DX11CM5G?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- Lookfantastic: €22.08 (https://www.lookfantastic.it/p/anua-rice-70-intensive-moisturising-milk-150ml/16675000/)
Prices checked 30 Oct – 31 Oct 2026.

## Ingredients

Rice Bran Water, Ceramides
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- United Kingdom: https://lovi.care/skincare/uk/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Ireland: https://lovi.care/skincare/ie/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Germany: https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- France: https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Italy: https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin (this page)
- Netherlands: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Spain: https://lovi.care/skincare/es/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Canada: https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Australia: https://lovi.care/skincare/au/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Singapore: https://lovi.care/skincare/sg/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin