# Simple vs Omorovicza

Page: https://lovi.care/skincare/it/compare/simple-vs-omorovicza

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Simple and Omorovicza are two distinct skincare lines offering tailored daily care for various complexions. Simple is a British brand founded in 1960 and owned by Unilever PLC since 2011, beloved for its gentle moisturizers, makeup removers, cleansers, and toners that thoughtfully incorporate [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/it/ingredients/glycerin). Meanwhile, Omorovicza is beloved for its clarifying toners and purifying masks, which draw upon mineral-rich formulas to restore balance to the complexion. While the first brand suits acne-prone and mature skin best, the second suits dry, oily, and combination skin types best.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

This page compares some of the most popular Simple and Omorovicza products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pge88beb5352).

### Popular Simple vs Omorovicza products

#### Omorovicza

- [Queen of Hungary Mist](https://lovi.care/skincare/it/p/omorovicza/queen-of-hungary-mist/for/sensitive-skin) — High fit — [€76.00 at Notino](https://www.notino.it/omorovicza/queen-of-hungary-mist-spray-rinfrescante-per-il-viso/p-16392605/)
- [Deep Cleansing Mask](https://lovi.care/skincare/it/p/omorovicza/deep-cleansing-mask/for/acne-prone-skin) — High fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/it/p/simple/micellar-water/for/mature-skin) — Average fit — [€8.67 at Amazon](https://www.amazon.it/dp/B00X3OQ6N0?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/it/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit
- [Hydrating Light Moisturiser](https://lovi.care/skincare/it/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [€9.90 at Amazon](https://www.amazon.it/dp/B000LQX6XG?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/it/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [€37.56 at Amazon](https://www.amazon.it/dp/B07QFYSBZQ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/it/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [€17.05 at Amazon](https://www.amazon.it/dp/B014G4ZW1M?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/it/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [€19.99 at Amazon](https://www.amazon.it/dp/B0787G22XC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/it/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [€7.99 at Amazon](https://www.amazon.it/dp/B076V2D94Y?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or Omorovicza: which is better?

Simple offers more budget-friendly and fragrance-free options like gentle micellar [waters](https://lovi.care/skincare/it/ingredients/water) and moisturizers containing [glycerin](https://lovi.care/skincare/it/ingredients/glycerin), which helps hydrate the skin. Omorovicza provides luxury items like its Queen of Hungary Mist, but Simple has a much wider range of products on this page.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and Omorovicza?

Simple offers budget-friendly, fragrance-free basics like cleansers, moisturizers, and toners containing glycerin and [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide) that help hydrate and manage skin aging, while Omorovicza provides luxury mists and masks featuring [thermal water](https://lovi.care/skincare/it/ingredients/thermal-water) where one product includes fragrance. Lovi rates Simple's Kind to Skin Soothing Facial Toner as a Superior fit for mature skin, and Omorovicza's Deep Cleansing Mask as a High fit for oily skin.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Which is more affordable, Simple or Omorovicza?

Simple is the more affordable option, offering budget-friendly moisturizers and makeup removers, whereas Omorovicza focuses on luxury formulations. Additionally, the products on this page from Simple feature key ingredients like glycerin, which helps hydrate the skin.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which causes fewer breakouts, Simple or Omorovicza?

Omorovicza is not noted for causing breakouts, whereas Simple reviewers often mention that the products on this page may cause breakouts or irritations.

### How do the founding years and corporate ownerships of Simple and Omorovicza compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas Omorovicza was founded in 2006 and is owned by Omorovicza Cosmetics Limited.

### Which brand has more fragrance-free products listed on the page?

Simple has more fragrance-free products listed on the page, as every product on the Simple page lists no fragrance in its ingredients.

### What are the specific skin types that Simple's brand-focused routines fit best, compared to Omorovicza?

Simple's brand-focused routines fit acne-prone skin, mature skin, and skin with dark spots best, whereas Omorovicza has no specific skin types listed as best-fit for its routines on this page. Niacinamide helps reduce skin pigmentation and control skin aging.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Effect of São Pedro do Sul thermal water on skin irritation](https://pubmed.ncbi.nlm.nih.gov/20557578/) Water hungarian thermal water · International Journal of Cosmetic Science, 2010
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Inhibition of TRPV1 prevented skin irritancy induced by phenoxyethanol. A preliminary in vitro and in vivo study](https://pubmed.ncbi.nlm.nih.gov/27168163/) Phenoxyethanol · International Journal of Cosmetic Science, 2017
- [Biomimetic hyaluronic acid-stabilized zinc oxide nanoparticles in acne treatment: A preclinical and clinical approach](https://pubmed.ncbi.nlm.nih.gov/40254135/) Zinc oxide · Journal of Controlled Release, 2025
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Apple Extract (Malus sp.) and Rutin as Photochemopreventive Agents: Evaluation of Ultraviolet B-Induced Alterations on Skin Biopsies and Tissue-Engineered Skin](https://pubmed.ncbi.nlm.nih.gov/32242497/) Pyrus malus fruit extract · Rejuvenation Research, 2020
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Stability, antioxidant activity, in vivo safety and efficacy of creams with standardized wild apple fruit extract: a comparison of conventional and biodegradable emulsifiers](https://pubmed.ncbi.nlm.nih.gov/31050807/) Pyrus malus fruit extract · International Journal of Cosmetic Science, 2019
- [Effects of Investigational Moisturizers on the Skin Barrier and Microbiome following Exposure to Environmental Aggressors: A Randomized Clinical Trial and Ex Vivo Analysis](https://pubmed.ncbi.nlm.nih.gov/37763018/) Yeast extract · Journal of Clinical Medicine, 2023
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Topical Zinc Oxide Nanoparticle Formulations for Acne Vulgaris: A Systematic Review of Pre-Clinical and Early-Phase Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/41007718/) Zinc oxide · Biomedicines, 2025
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Standardized wild apple fruit extract as a bioactive agent in dermocosmetic products for efficacy skin hydration-In vitro and in vivo evaluation](https://pubmed.ncbi.nlm.nih.gov/35048513/) Pyrus malus fruit extract · Journal of Cosmetic Dermatology, 2022
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Protective properties of Avène Thermal Spring Water on biomechanical, ultrastructural and clinical parameters of human skin](https://pubmed.ncbi.nlm.nih.gov/32870553/) Water hungarian thermal water · Journal of the European Academy of Dermatology and Venereology, 2020
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Effects of Malaysian thermal spring water as adjunct therapy for mild to moderate acne vulgaris - a prospective, randomised, controlled, split face study](https://pubmed.ncbi.nlm.nih.gov/38553920/) Water hungarian thermal water · The Medical Journal of Malaysia, 2024
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
- [Biophysical effects of a natural peloid on normal skin](https://pubmed.ncbi.nlm.nih.gov/37957435/) Sea silt hungarian mud · International Journal of Biometeorology, 2024

## The brands

- British skincare: [Simple](https://lovi.care/skincare/it/brands/simple)
- Skincare: [Omorovicza](https://lovi.care/skincare/it/brands/omorovicza)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-omorovicza
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-omorovicza
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-omorovicza
- Germany: https://lovi.care/skincare/de/compare/simple-vs-omorovicza
- France: https://lovi.care/skincare/fr/compare/simple-vs-omorovicza
- Italy: https://lovi.care/skincare/it/compare/simple-vs-omorovicza (this page)
- Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-omorovicza
- Spain: https://lovi.care/skincare/es/compare/simple-vs-omorovicza
- Canada: https://lovi.care/skincare/ca/compare/simple-vs-omorovicza
- Australia: https://lovi.care/skincare/au/compare/simple-vs-omorovicza
- Singapore: https://lovi.care/skincare/sg/compare/simple-vs-omorovicza
- Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-omorovicza
- United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-omorovicza