# Simple vs ELIDEL

Page: https://lovi.care/skincare/it/compare/simple-vs-elidel

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Simple and ELIDEL are distinct skincare brands designed to support daily maintenance through gentle compositions. The British brand is known for its moisturizers, makeup removers, cleansers, and toners featuring [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/it/ingredients/glycerin), while the Swiss brand offers soothing moisturizers. Both brands suit acne-prone skin best, though the former also targets mature and dry spots, whereas the latter caters specifically to sensitive, dry skin. They differ primarily in their founding heritage, targeted skin types, and key ingredients.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

ELIDEL is a Swiss skincare brand founded in 2001 and owned by Viatris Inc. since 2016.

[myelidel.ca](https://myelidel.ca/en/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Viatris) [investor.mylan.com](https://investor.mylan.com/news-releases/news-release-details/mylan-completes-acquisition-meda) [sec.gov](https://www.sec.gov/Archives/edgar/data/1114448/000104746904022516/a2139722z6-k.htm)

This page compares some of the most popular Simple and ELIDEL products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgc131b1a1f1).

### Popular Simple vs ELIDEL products

#### Simple

- [Micellar Water](https://lovi.care/skincare/it/p/simple/micellar-water/for/mature-skin) — Average fit — [€8.67 at Amazon](https://www.amazon.it/dp/B00X3OQ6N0?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/it/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit
- [Hydrating Light Moisturiser](https://lovi.care/skincare/it/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [€9.90 at Amazon](https://www.amazon.it/dp/B000LQX6XG?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/it/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [€37.56 at Amazon](https://www.amazon.it/dp/B07QFYSBZQ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/it/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [€17.05 at Amazon](https://www.amazon.it/dp/B014G4ZW1M?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/it/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [€19.99 at Amazon](https://www.amazon.it/dp/B0787G22XC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/it/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [€7.99 at Amazon](https://www.amazon.it/dp/B076V2D94Y?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)

#### ELIDEL

- [Pimecrolimus](https://lovi.care/skincare/it/p/elidel/pimecrolimus/for/dry-sensitive-skin) — Average fit

## Questions and answers

### Simple or ELIDEL: which is better?

Simple is the better choice on this page because its products on this page achieve mostly High and Average fit levels across many skin types, whereas ELIDEL mostly lists Low and Caution fits. [Glycerin](https://lovi.care/skincare/it/ingredients/glycerin) helps provide hydration, and [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide) may help with skin aging and pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### What is the difference between Simple and ELIDEL?

Simple features a wide range of everyday skincare products like cleansers and moisturizers, whereas ELIDEL offers a specialized moisturizer called [Pimecrolimus](https://lovi.care/skincare/it/ingredients/pimecrolimus). Glycerin helps provide hydration across Simple products, and niacinamide may assist with skin aging and pigmentation.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Simple or ELIDEL: which moisturizer is better?

Simple offers more moisturizers on this page that achieve an Average Lovi fit across skin types, whereas ELIDEL features Pimecrolimus with Average to Caution ratings depending on the skin type.

### Which is more affordable, Simple or ELIDEL?

Simple features value-friendly moisturizers on the products on this page.

### Which causes fewer breakouts, Simple or ELIDEL?

Simple features products on this page that may occasionally cause breakouts or irritations according to reviewers, while ELIDEL offers the Pimecrolimus moisturizer which has a low fit level for acne-prone skin.

### Between Simple and ELIDEL, which brand offers products containing fragrance?

Neither Simple nor ELIDEL offers products containing fragrance, as every product listed on this page from both brands contains no fragrance in its ingredients.

### Which company has been on the market longer, Simple or ELIDEL?

Simple has been on the market longer, having been founded in the United Kingdom in 1960, whereas ELIDEL was founded in Switzerland in 2001.

### How does the Lovi fit level for dry skin compare between Simple's moisturizers and ELIDEL's Pimecrolimus?

Simple's moisturizers have an Average Lovi fit level for dry skin, whereas ELIDEL's Pimecrolimus also has an Average fit level for dry skin. Glycerin, a key ingredient in Simple's products, helps support skin hydration.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
- [Clinical Evaluation of a Soap-Free Cleansing Lotion Containing Sodium Cocoyl Apple Amino Acids for Effective Impurity Removal and Skin Barrier Preservation in Healthy Adults With Diverse Skin Types](https://pubmed.ncbi.nlm.nih.gov/40978887/) Cetyl alcohol · Cureus, 2025

## The brands

- British skincare: [Simple](https://lovi.care/skincare/it/brands/simple)
- Swiss skincare: [ELIDEL](https://lovi.care/skincare/it/brands/elidel)

## More comparisons

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- [SKIN1004 vs ELIDEL](https://lovi.care/skincare/it/compare/skin1004-vs-elidel)
- [Anua vs Simple](https://lovi.care/skincare/it/compare/anua-vs-simple)
- [Anua vs ELIDEL](https://lovi.care/skincare/it/compare/anua-vs-elidel)
- [Medicube vs Simple](https://lovi.care/skincare/it/compare/medicube-vs-simple)
- [Medicube vs ELIDEL](https://lovi.care/skincare/it/compare/medicube-vs-elidel)
- [The Ordinary vs Simple](https://lovi.care/skincare/it/compare/the-ordinary-vs-simple)
- [The Ordinary vs ELIDEL](https://lovi.care/skincare/it/compare/the-ordinary-vs-elidel)
- [Beauty of Joseon vs Simple](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-simple)
- [Beauty of Joseon vs ELIDEL](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-elidel)
- [COSRX vs Simple](https://lovi.care/skincare/it/compare/cosrx-vs-simple)
- [COSRX vs ELIDEL](https://lovi.care/skincare/it/compare/cosrx-vs-elidel)
- [CeraVe vs Simple](https://lovi.care/skincare/it/compare/cerave-vs-simple)
- [CeraVe vs ELIDEL](https://lovi.care/skincare/it/compare/cerave-vs-elidel)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/it/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs ELIDEL](https://lovi.care/skincare/it/compare/la-roche-posay-vs-elidel)
- [Dr. Althea vs Simple](https://lovi.care/skincare/it/compare/dr-althea-vs-simple)
- [Dr. Althea vs ELIDEL](https://lovi.care/skincare/it/compare/dr-althea-vs-elidel)
- [Some By Mi vs Simple](https://lovi.care/skincare/it/compare/some-by-mi-vs-simple)
- [Some By Mi vs ELIDEL](https://lovi.care/skincare/it/compare/some-by-mi-vs-elidel)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-elidel
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-elidel
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-elidel
- Germany: https://lovi.care/skincare/de/compare/simple-vs-elidel
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- Canada: https://lovi.care/skincare/ca/compare/simple-vs-elidel
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