# Simple vs Blume

Page: https://lovi.care/skincare/it/compare/simple-vs-blume

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Simple and Blume are distinct skincare lines dedicated to supportive daily care. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners with [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/it/ingredients/glycerin), while the Canadian brand provides nourishing moisturizers and thoughtful formulas. Both collections suit acne-prone skin best, though the former also targets mature skin and the latter caters to sensitive and dry skin. They differ in origin, founding years, and specific ingredient profiles, with the first focusing on targeted concerns like dark spots and the second centering on balanced complexity.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

Blume is a Canadian skincare brand founded in 2018.

[beautymatter.com](https://beautymatter.com/articles/next50-2025-blume) [businessinsider.com](https://www.businessinsider.com/millennial-cofounders-feminine-care-startup-blume-raised-millions-one-month) [tracxn.com](https://tracxn.com/d/companies/blume/__jaX9OkWmricZDTbbibw7yJbRPVQYVtNZDJ0cH8e2j4s) [blume.com](https://www.blume.com/blogs/blume-university/blume-formerly-known-as-ellebox)

This page compares some of the most popular Simple and Blume products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg7f8ea1152c).

### Popular Simple vs Blume products

#### Blume

- [Meltdown Gel Cream](https://lovi.care/skincare/it/p/blume/meltdown-gel-cream/for/acne-prone-skin) — High fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/it/p/simple/micellar-water/for/mature-skin) — Average fit — [€8.67 at Amazon](https://www.amazon.it/dp/B00X3OQ6N0?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/it/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit
- [Hydrating Light Moisturiser](https://lovi.care/skincare/it/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [€9.90 at Amazon](https://www.amazon.it/dp/B000LQX6XG?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/it/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [€37.56 at Amazon](https://www.amazon.it/dp/B07QFYSBZQ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/it/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [€17.05 at Amazon](https://www.amazon.it/dp/B014G4ZW1M?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/it/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [€19.99 at Amazon](https://www.amazon.it/dp/B0787G22XC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/it/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [€7.99 at Amazon](https://www.amazon.it/dp/B076V2D94Y?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or Blume: which is better?

Simple is a better choice for mature skin, achieving a Superior Lovi fit with its Kind to Skin Soothing Facial Toner. [Niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide) helps reduce skin pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### What is the difference between Simple and Blume?

Simple features a large lineup of fragrance-free cleansers, makeup removers, and moisturizers with key ingredients like niacinamide and [glycerin](https://lovi.care/skincare/it/ingredients/glycerin), which helps with hydration and reducing pigmentation. In contrast, Blume offers a single fragrance-free moisturizer on this page called Meltdown Gel Cream.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Simple or Blume: which moisturizer is better?

Simple offers several moisturizers like the Hydrating Light Moisturiser and [Water](https://lovi.care/skincare/it/ingredients/water) Boost Hydrating Gel Cream with an Average Lovi fit across skin types, while Blume features the Meltdown Gel Cream with a High Lovi fit for acne-prone, oily, and dry skin.

### Which is more affordable, Simple or Blume?

Simple stands out for its value-friendly moisturizers, while Blume focuses on a single specialty moisturizer on this page. Reviewers frequently mention Simple as offering affordable everyday options.

### Which causes fewer breakouts, Simple or Blume?

Simple features products on this page that sometimes trigger breakouts according to reviewers, whereas Blume offers products like Meltdown Gel Cream with a High fit for acne-prone skin.

### How do the founding years and countries of origin compare between Simple and Blume?

Simple was founded in 1960 in the United Kingdom, whereas Blume was founded in 2018 in Canada.

### Which brand offers a greater variety of products on the page, Simple or Blume?

Simple offers a greater variety of products on the page, featuring multiple cleansers, makeup removers, moisturizers, and a toner. Blume only features a single moisturizer on the page, the Meltdown Gel Cream.

### How do the skin type fit levels for moisturizers differ between Simple and Blume?

Simple features multiple moisturizers on this page that achieve an Average Lovi fit across skin types, including dry, oily, and sensitive skin. In comparison, Blume offers the Meltdown Gel Cream, which earns a High Lovi fit for acne-prone, oily, and dry skin, and an Average fit for mature and dry sensitive skin.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Standardized Terminalia chebula Fruit Extract: A Natural Ingredient That Provides Long-Lasting Antioxidant Protection and Reverses Visible Signs of Pollution-Induced Skin Damage](https://pubmed.ncbi.nlm.nih.gov/34557011/) Terminalia chebula fruit extract · Clinical, Cosmetic and Investigational Dermatology, 2021
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
- [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Terminalia chebula fruit extract · Health Science Reports, 2025

## The brands

- British skincare: [Simple](https://lovi.care/skincare/it/brands/simple)
- Canadian skincare: [Blume](https://lovi.care/skincare/it/brands/blume)

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- [COSRX vs Simple](https://lovi.care/skincare/it/compare/cosrx-vs-simple)
- [COSRX vs Blume](https://lovi.care/skincare/it/compare/cosrx-vs-blume)
- [CeraVe vs Simple](https://lovi.care/skincare/it/compare/cerave-vs-simple)
- [CeraVe vs Blume](https://lovi.care/skincare/it/compare/cerave-vs-blume)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/it/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs Blume](https://lovi.care/skincare/it/compare/la-roche-posay-vs-blume)
- [Dr. Althea vs Simple](https://lovi.care/skincare/it/compare/dr-althea-vs-simple)
- [Dr. Althea vs Blume](https://lovi.care/skincare/it/compare/dr-althea-vs-blume)
- [Some By Mi vs Simple](https://lovi.care/skincare/it/compare/some-by-mi-vs-simple)
- [Some By Mi vs Blume](https://lovi.care/skincare/it/compare/some-by-mi-vs-blume)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-blume
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-blume
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