# Shu Uemura vs SEYOUL Page: https://lovi.care/skincare/it/compare/shu-uemura-vs-seyoul The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Shu Uemura and SEYOUL are distinguished skincare lines that offer thoughtfully crafted preparations to care for the complexion with quiet precision. Shu Uemura is a Japanese brand founded in 1967 and owned by L'Oréal S.A. since 2003, and it is deeply loved for its transformative makeup removers and meticulously crafted formulas like the cleansing oil, which suits all skin types best and is ideal for acne-prone skin. Meanwhile, the second label is known for its nourishing masks and delicate formulas, such as the [Collagen](https://lovi.care/skincare/it/ingredients/collagen) Night Wrapping Mask, which suits dry, oily, and combination skin as well as acne-prone skin best. While both maintain skin comfort through gentle, effective offerings, they differ in their heritage and specific product types, with the Japanese house focusing on balanced cleansing and its counterpart emphasizing restorative nighttime care. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) This page compares some of the most popular Shu Uemura and SEYOUL products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg0419d7c06c). ### Popular Shu Uemura vs SEYOUL products #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/it/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [€40.00 at Amazon](https://www.amazon.it/dp/B0DNJKPSB8?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1) #### SEYOUL - [Collagen Night Wrapping Mask](https://lovi.care/skincare/it/p/seyoul/collagen-night-wrapping-mask/for/dry-skin) — Average fit ## Questions and answers ### Shu Uemura or SEYOUL: which is better? Shu Uemura gets an Average fit across most skin types on this page, while SEYOUL ranges from Average down to Warning. Both brands feature fragrance-free products on this page. ### What is the difference between Shu Uemura and SEYOUL? Shu Uemura is a Japanese brand founded in 1967 and owned by L'Oreal, whereas SEYOUL is a newer brand founded in 2022 and owned by Thanh Vinh Holdings. On this page, Shu Uemura features a cleansing oil with Average fit for dry, sensitive, mature, and dark-spot skin, while SEYOUL offers a [collagen](https://lovi.care/skincare/it/ingredients/collagen) night wrapping mask with Average fit for dry and dry sensitive skin. ### Which is more affordable, Shu Uemura or SEYOUL? The page facts do not provide pricing information to compare the affordability of Shu Uemura and SEYOUL. ### Which causes fewer breakouts, Shu Uemura or SEYOUL? Shu Uemura is rated Low for acne-prone skin, whereas SEYOUL has a Caution fit. Both brands' products on this page list no fragrance. ### When were Shu Uemura and SEYOUL founded and who owns them? Shu Uemura was founded in 1967 in Japan and has been owned by L'Oréal S.A. since 2003, while SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings. ### Do Shu Uemura and SEYOUL products contain fragrance? Every product on this page from both Shu Uemura and SEYOUL lists no fragrance in its ingredients. ### How does the Lovi fit level for dry skin compare between Shu Uemura's cleansing oil and SEYOUL's Collagen Night Wrapping Mask? Shu Uemura's cleansing oil and SEYOUL's Collagen Night Wrapping Mask both have an Average Lovi fit level for dry skin. Every product on this page for both brands lists no fragrance in its ingredients. ## Research behind their key ingredients - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022 - [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/it/brands/shu-uemura) - Skincare: [SEYOUL](https://lovi.care/skincare/it/brands/seyoul) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/it/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs SEYOUL](https://lovi.care/skincare/it/compare/skin1004-vs-seyoul) - [Anua vs Shu Uemura](https://lovi.care/skincare/it/compare/anua-vs-shu-uemura) - [Anua vs SEYOUL](https://lovi.care/skincare/it/compare/anua-vs-seyoul) - [Medicube vs Shu Uemura](https://lovi.care/skincare/it/compare/medicube-vs-shu-uemura) - [Medicube vs SEYOUL](https://lovi.care/skincare/it/compare/medicube-vs-seyoul) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/it/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs SEYOUL](https://lovi.care/skincare/it/compare/the-ordinary-vs-seyoul) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs SEYOUL](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-seyoul) - [COSRX vs Shu Uemura](https://lovi.care/skincare/it/compare/cosrx-vs-shu-uemura) - [COSRX vs SEYOUL](https://lovi.care/skincare/it/compare/cosrx-vs-seyoul) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/it/compare/cerave-vs-shu-uemura) - [CeraVe vs SEYOUL](https://lovi.care/skincare/it/compare/cerave-vs-seyoul) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/it/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs SEYOUL](https://lovi.care/skincare/it/compare/la-roche-posay-vs-seyoul) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/it/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs SEYOUL](https://lovi.care/skincare/it/compare/dr-althea-vs-seyoul) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/it/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs SEYOUL](https://lovi.care/skincare/it/compare/some-by-mi-vs-seyoul) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-seyoul - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-seyoul - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-seyoul - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-seyoul - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-seyoul - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-seyoul (this page) - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-seyoul - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-seyoul - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-seyoul - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-seyoul - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-seyoul - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-seyoul - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-seyoul