# Shu Uemura vs facefacts Page: https://lovi.care/skincare/it/compare/shu-uemura-vs-facefacts The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Shu Uemura and facefacts are skincare brands from Japan and Britain, respectively. Shu Uemura is known for its transformative makeup removers and meticulously crafted formulas using gentle ingredients, while the British brand is loved for its nourishing cleansers and targeted formulas. The Japanese brand suits all skin types best, and its counterpart suits dry, normal, and combination skin best. They differ in their standout products and formulations, as the former features a cleansing oil ideal for acne-prone skin, while the latter utilizes key ingredients in its Hydrating Gentle Cleanser to maintain the natural moisture balance. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026. [facefacts.me](https://facefacts.me/en-na/pages/about-us) This page compares some of the most popular Shu Uemura and facefacts products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgcdf0c4dbca). ### Popular Shu Uemura vs facefacts products #### facefacts - [Hydrating Gentle Cleanser](https://lovi.care/skincare/it/p/facefacts/hydrating-gentle-cleanser/for/dry-skin) — High fit #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/it/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [€40.00 at Amazon](https://www.amazon.it/dp/B0DNJKPSB8?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Shu Uemura or facefacts: which is better? For dry, sensitive, or acne-prone skin, facefacts is better because Lovi rates its Hydrating Gentle Cleanser as High, whereas Shu Uemura's cleansing oil is only rated Average for those skin types. Both brands offer products on this page that list no fragrance in their ingredients. ### What is the difference between Shu Uemura and facefacts? Facefacts is a High fit for dry, sensitive, and acne-prone skin, whereas Shu Uemura only reaches an Average fit for those skin types. Every product on this page from both brands lists no fragrance in its ingredients. ### Which is more affordable, Shu Uemura or facefacts? I cannot answer that question because the provided page facts do not contain pricing or affordability information for either Shu Uemura or facefacts. ### Which causes fewer breakouts, Shu Uemura or facefacts? Shu Uemura causes fewer breakouts for oily and acne-prone skin because Lovi rates its cleansing oil as Low or Caution for these skin types, while facefacts rates its cleanser as High. ### Which brand is older, Shu Uemura or facefacts? Shu Uemura is much older than facefacts, having been founded in Japan in 1967, whereas facefacts started in the United Kingdom in 2019. ### Which company owns facefacts and when was it founded? Facefacts is owned by Brand Masters B.V. and was founded in the United Kingdom in 2019. ### Do either Shu Uemura or facefacts products contain fragrance? Every product from both Shu Uemura and facefacts on this page lists no fragrance in its ingredients. ## Research behind their key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) 5 ceramides · Scientific Reports, 2022 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) 5 ceramides · Skin Pharmacology and Physiology, 2022 - [Efficacy of ceramides and niacinamide-containing moisturizer versus hydrophilic cream in combination with topical anti-acne treatment in mild to moderate acne vulgaris: A split face, double-blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/38299457/) 5 ceramides · Journal of Cosmetic Dermatology, 2024 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome](https://pubmed.ncbi.nlm.nih.gov/37990616/) Sodium lauroyl sarcosinate · Journal of Cosmetic Dermatology, 2024 - [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998 - [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/it/brands/shu-uemura) - British skincare: [facefacts](https://lovi.care/skincare/it/brands/facefacts) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/it/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs facefacts](https://lovi.care/skincare/it/compare/skin1004-vs-facefacts) - [Anua vs Shu Uemura](https://lovi.care/skincare/it/compare/anua-vs-shu-uemura) - [Anua vs facefacts](https://lovi.care/skincare/it/compare/anua-vs-facefacts) - [Medicube vs Shu Uemura](https://lovi.care/skincare/it/compare/medicube-vs-shu-uemura) - [Medicube vs facefacts](https://lovi.care/skincare/it/compare/medicube-vs-facefacts) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/it/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs facefacts](https://lovi.care/skincare/it/compare/the-ordinary-vs-facefacts) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs facefacts](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-facefacts) - [COSRX vs Shu Uemura](https://lovi.care/skincare/it/compare/cosrx-vs-shu-uemura) - [COSRX vs facefacts](https://lovi.care/skincare/it/compare/cosrx-vs-facefacts) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/it/compare/cerave-vs-shu-uemura) - [CeraVe vs facefacts](https://lovi.care/skincare/it/compare/cerave-vs-facefacts) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/it/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs facefacts](https://lovi.care/skincare/it/compare/la-roche-posay-vs-facefacts) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/it/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs facefacts](https://lovi.care/skincare/it/compare/dr-althea-vs-facefacts) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/it/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs facefacts](https://lovi.care/skincare/it/compare/some-by-mi-vs-facefacts) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-facefacts - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-facefacts - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-facefacts - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-facefacts - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-facefacts - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-facefacts (this page) - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-facefacts - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-facefacts - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-facefacts - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-facefacts - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-facefacts - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-facefacts - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-facefacts