# Pixi vs the purest

Page: https://lovi.care/skincare/it/compare/pixi-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Pixi and the purest are British skincare brands featuring nourishing toners, targeted [serums](https://lovi.care/skincare/it/ingredients/serum), soothing eye products, and gentle moisturizers driven by thoughtful formulas. Pixi suits sensitive skin and oily skin best, offering the Glow Tonic for acne-prone skin, the Glow Peel Pads for skin with dark spots, and the [Retinol](https://lovi.care/skincare/it/ingredients/retinol) Tonic for mature skin. Conversely, the purest suits sensitive, dry, and combination skin best, while providing reliable daily support for acne-prone skin. Both brands differ in their specific targeted treatments, yet they each help maintain a healthy, refined complexion through consistent, understated performance.

Pixi is a British skincare brand founded in 1999.

[pixibeauty.com](https://www.pixibeauty.com/pages/about-us) [tracxn.com](https://tracxn.com/d/companies/pixi/__9im1wKbH2BlPhvu7p7lH3hjmApgKsoxMqsd9FqFjrCE) [pitchbook.com](https://pitchbook.com/profiles/company/454901-05)

This page compares some of the most popular Pixi and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg2ece965be1).

### Popular Pixi vs the purest products

#### Pixi

- [Glow Tonic](https://lovi.care/skincare/it/p/pixi/glow-tonic/for/oily-skin) — Superior fit — [€19.50 at Amazon](https://www.amazon.it/dp/B09SN5B88W?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [DetoxifEYE Depuffing Eye Patches](https://lovi.care/skincare/it/p/pixi/detoxifeye-depuffing-eye-patches/for/oily-skin) — High fit — [€20.24 at Lookfantastic](https://www.lookfantastic.it/p/pixi-detoxifeye-eye-patches-serum-30-pairs/12040113/)
- [Hydrating Milky Mist](https://lovi.care/skincare/it/p/pixi/hydrating-milky-mist/for/sensitive-skin) — Superior fit
- [Glow Mist](https://lovi.care/skincare/it/p/pixi/glow-mist/for/dry-sensitive-skin) — High fit
- [Glow Peel Pads](https://lovi.care/skincare/it/p/pixi/glow-peel-pads/for/dark-spots) — Superior fit
- [Rose Oil Blend](https://lovi.care/skincare/it/p/pixi/rose-oil-blend/for/dry-skin) — High fit
- [Vitamin-C Serum](https://lovi.care/skincare/it/p/pixi/vitamin-c-serum/for/dark-spots) — High fit — [€20.24 at Lookfantastic](https://www.lookfantastic.it/p/pixi-vitamin-c-creme-serum-50ml/17725937/)
- [Retinol Tonic](https://lovi.care/skincare/it/p/pixi/retinol-tonic/for/mature-skin) — Superior fit — [€9.20 at Lookfantastic](https://www.lookfantastic.it/p/pixi-retinol-tonic-100ml-toner/11883838/)

#### the purest

- [solutions](https://lovi.care/skincare/it/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### Pixi or the purest: which is better?

Pixi is the better choice on this page because it offers a wide range of products with Superior and High Lovi fits across multiple skin types, whereas the purest features only one moisturizer with lower fit levels. [Hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid) helps improve skin moisture and wound healing.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Pixi and the purest?

Pixi offers a much wider range of ten products on this page with Superior Lovi fits for sensitive, oily, and acne-prone skin, whereas the purest features only one moisturizer with a High fit for sensitive skin. Hyaluronic acid helps bind moisture to the skin.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Pixi or the purest: which moisturizer is better?

Pixi is the better choice for moisturizers on this page, as its [Rose Oil](https://lovi.care/skincare/it/ingredients/rose) Blend achieves a High fit for dry skin while the purest solutions has only an Average fit. Hyaluronic acid helps improve moisture and skin hydration.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Pixi or the purest?

This page compares Pixi and the purest, but it does not provide pricing information to determine which brand is more affordable. Pixi has many products on this page with a Superior or High Lovi fit for sensitive, oily, and acne-prone skin.

### Which causes fewer breakouts, Pixi or the purest?

Pixi fits acne-prone skin with Superior to High Lovi ratings across multiple products on this page, whereas the purest features solutions with a Low fit for acne-prone skin. [Aloe vera](https://lovi.care/skincare/it/ingredients/aloe-vera) helps soothe the skin, while hyaluronic acid supports skin moisture and hydration.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Between Pixi and the purest, which brand has products with fragrance listed?

Both Pixi and the purest have products with fragrance listed on this page. Specifically, 3 of Pixi's 10 products and the single product from the purest list fragrance.

### When comparing the founding years of Pixi and the purest, which brand was established earlier?

Pixi was established earlier than the purest, having been founded in 1999 compared to 2020.

### Which brand offers more products on the page, Pixi or the purest?

Pixi offers more products on this page than the purest, featuring ten items compared to just one. Lovi rates Pixi with a Superior fit for sensitive, oily, and acne-prone skin types.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [Hyaluronic acid and wound healing](https://pubmed.ncbi.nlm.nih.gov/25877441/) Sodium hyaluronate · Journal of Pharmacy & Pharmaceutical Sciences, 2015
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review](https://pubmed.ncbi.nlm.nih.gov/30666070/) Aloe barbadensis leaf juice · Iranian Journal of Medical Sciences, 2019
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [A topical antioxidant solution containing vitamins C and E stabilized by ferulic acid provides protection for human skin against damage caused by ultraviolet irradiation](https://pubmed.ncbi.nlm.nih.gov/18603326/) Ferulic acid · Journal of the American Academy of Dermatology, 2008
- [Protective effects of a topical antioxidant mixture containing vitamin C, ferulic acid, and phloretin against ultraviolet-induced photodamage in human skin](https://pubmed.ncbi.nlm.nih.gov/19146606/) Ferulic acid · Journal of Cosmetic Dermatology, 2008
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice, Aloe barbadensis leaf extract · Clinical Pharmacology, 2018
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ferulic acid · Journal of Cosmetic Dermatology, 2020
- [Sambucus nigra L. ameliorates UVB-induced photoaging and inflammatory response in human skin keratinocytes](https://pubmed.ncbi.nlm.nih.gov/31512082/) Sambucus nigra extract · Cytotechnology, 2019
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [Improvement of skin condition in striae distensae: development, characterization and clinical efficacy of a cosmetic product containing Punica granatum seed oil and Croton lechleri resin extract](https://pubmed.ncbi.nlm.nih.gov/28280300/) Punica granatum seed oil · Drug Design, Development and Therapy, 2017
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Anti-melanogenic property of ginsenoside Rf from Panax ginseng via inhibition of CREB/MITF pathway in melanocytes and ex vivo human skin](https://pubmed.ncbi.nlm.nih.gov/34803425/) Panax ginseng root extract · Journal of Ginseng Research, 2021
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors](https://pubmed.ncbi.nlm.nih.gov/33081083/) Rose extract · Molecules, 2020
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Biochemical Pilot Study on Effects of Pomegranate Seed Oil Extract and Cosmetic Cream on Neurologically Mediated Skin Inflammation in Animals and Humans: A Comparative Observational Study](https://pubmed.ncbi.nlm.nih.gov/36677961/) Punica granatum seed oil · Molecules, 2023
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Fractional microneedle radiofrequency with the application of vitamin C, E, and ferulic acid serum for neck skin rejuvenation: a prospective, double-blinded, split-neck, placebo-controlled trial](https://pubmed.ncbi.nlm.nih.gov/40464749/) Ferulic acid · The Journal of Dermatological Treatment, 2025
- [Betula alba Bark Extract and Empetrum nigrum Fruit Juice, a Natural Alternative to Niacinamide for Skin Barrier Benefits](https://pubmed.ncbi.nlm.nih.gov/36293365/) Betula alba juice · International Journal of Molecular Sciences, 2022
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [Permeation, metabolism and site of action concentration of nicotinic acid derivatives in human skin. Correlation with topical pharmacological effect](https://pubmed.ncbi.nlm.nih.gov/14550884/) Hexyl nicotinate · European Journal of Pharmaceutical Sciences, 2003
- [Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil](https://pubmed.ncbi.nlm.nih.gov/24451077/) Rosa damascena oil flower · Acta Pharmaceutica, 2013
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study](https://pubmed.ncbi.nlm.nih.gov/32379165/) Prunus amygdalus dulcis oil · Journal of Wound, Ostomy, and Continence Nursing, 2020
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Hexyl-nicotinate-induced vasodilation in normal human skin](https://pubmed.ncbi.nlm.nih.gov/3582710/) Hexyl nicotinate · Dermatologica, 1987
- [Development and Evaluation of Cucurbitacin B Microemulsion: the Effect of Oil Phase and Aqueous Phase on Drug Percutaneous Absorption Based on ATR-FTIR Spectroscopy and Molecular Modeling](https://pubmed.ncbi.nlm.nih.gov/32895882/) Cucumis sativus extract · AAPS PharmSciTech, 2020
- [The effects of topically applied hexyl nicotinate lotion on the cutaneous blood flow in patients with Raynaud's phenomenon](https://pubmed.ncbi.nlm.nih.gov/3203071/) Hexyl nicotinate · The British Journal of Dermatology, 1988
- [Clinical study of a spray containing birch juice for repairing sensitive skin](https://pubmed.ncbi.nlm.nih.gov/36961534/) Betula alba juice · Archives of Dermatological Research, 2023
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025

## The brands

- British skincare: [Pixi](https://lovi.care/skincare/it/brands/pixi)
- Skincare: [the purest](https://lovi.care/skincare/it/brands/the-purest)

## More comparisons

- [SKIN1004 vs Pixi](https://lovi.care/skincare/it/compare/skin1004-vs-pixi)
- [SKIN1004 vs the purest](https://lovi.care/skincare/it/compare/skin1004-vs-the-purest)
- [Anua vs Pixi](https://lovi.care/skincare/it/compare/anua-vs-pixi)
- [Anua vs the purest](https://lovi.care/skincare/it/compare/anua-vs-the-purest)
- [Medicube vs Pixi](https://lovi.care/skincare/it/compare/medicube-vs-pixi)
- [Medicube vs the purest](https://lovi.care/skincare/it/compare/medicube-vs-the-purest)
- [The Ordinary vs Pixi](https://lovi.care/skincare/it/compare/the-ordinary-vs-pixi)
- [The Ordinary vs the purest](https://lovi.care/skincare/it/compare/the-ordinary-vs-the-purest)
- [Beauty of Joseon vs Pixi](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-pixi)
- [Beauty of Joseon vs the purest](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-the-purest)
- [COSRX vs Pixi](https://lovi.care/skincare/it/compare/cosrx-vs-pixi)
- [COSRX vs the purest](https://lovi.care/skincare/it/compare/cosrx-vs-the-purest)
- [CeraVe vs Pixi](https://lovi.care/skincare/it/compare/cerave-vs-pixi)
- [CeraVe vs the purest](https://lovi.care/skincare/it/compare/cerave-vs-the-purest)
- [La Roche-Posay vs Pixi](https://lovi.care/skincare/it/compare/la-roche-posay-vs-pixi)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/it/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs Pixi](https://lovi.care/skincare/it/compare/dr-althea-vs-pixi)
- [Dr. Althea vs the purest](https://lovi.care/skincare/it/compare/dr-althea-vs-the-purest)
- [Some By Mi vs Pixi](https://lovi.care/skincare/it/compare/some-by-mi-vs-pixi)
- [Some By Mi vs the purest](https://lovi.care/skincare/it/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

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