# Pixi vs DHC

Page: https://lovi.care/skincare/it/compare/pixi-vs-dhc

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Pixi and DHC are established skincare brands from Britain and Japan, respectively. The former offers nourishing toners, targeted [serums](https://lovi.care/skincare/it/ingredients/serum), soothing eye products, and hydrating moisturizers, whereas the latter is beloved for effective makeup removers and nourishing formulas. Both suit oily skin, though the British brand excels for sensitive skin and the Japanese brand serves dry, normal, and combination skin as well. While the British line features targeted solutions like Glow Tonic, Glow Peel Pads, and [Retinol](https://lovi.care/skincare/it/ingredients/retinol) Tonic, the Japanese counterpart stands out with its Pore Cleansing Oil and Deep Cleansing Oil for daily care.

Pixi is a British skincare brand founded in 1999.

[pixibeauty.com](https://www.pixibeauty.com/pages/about-us) [tracxn.com](https://tracxn.com/d/companies/pixi/__9im1wKbH2BlPhvu7p7lH3hjmApgKsoxMqsd9FqFjrCE) [pitchbook.com](https://pitchbook.com/profiles/company/454901-05)

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

[dhc-corporate.co.jp](https://dhc-corporate.co.jp/en/company/message/) [en.wikipedia.org](https://en.wikipedia.org/wiki/DHC_Corporation)

This page compares some of the most popular Pixi and DHC products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg26a46e6811).

### Popular Pixi vs DHC products

#### Pixi

- [Glow Tonic](https://lovi.care/skincare/it/p/pixi/glow-tonic/for/oily-skin) — Superior fit — [€19.50 at Amazon](https://www.amazon.it/dp/B09SN5B88W?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [DetoxifEYE Depuffing Eye Patches](https://lovi.care/skincare/it/p/pixi/detoxifeye-depuffing-eye-patches/for/oily-skin) — High fit — [€20.24 at Lookfantastic](https://www.lookfantastic.it/p/pixi-detoxifeye-eye-patches-serum-30-pairs/12040113/)
- [Hydrating Milky Mist](https://lovi.care/skincare/it/p/pixi/hydrating-milky-mist/for/sensitive-skin) — Superior fit
- [Glow Mist](https://lovi.care/skincare/it/p/pixi/glow-mist/for/dry-sensitive-skin) — High fit
- [Glow Peel Pads](https://lovi.care/skincare/it/p/pixi/glow-peel-pads/for/dark-spots) — Superior fit
- [Rose Oil Blend](https://lovi.care/skincare/it/p/pixi/rose-oil-blend/for/dry-skin) — High fit
- [Vitamin-C Serum](https://lovi.care/skincare/it/p/pixi/vitamin-c-serum/for/dark-spots) — High fit — [€20.24 at Lookfantastic](https://www.lookfantastic.it/p/pixi-vitamin-c-creme-serum-50ml/17725937/)
- [Retinol Tonic](https://lovi.care/skincare/it/p/pixi/retinol-tonic/for/mature-skin) — Superior fit — [€9.20 at Lookfantastic](https://www.lookfantastic.it/p/pixi-retinol-tonic-100ml-toner/11883838/)

#### DHC

- [Deep Cleansing Oil](https://lovi.care/skincare/it/p/dhc/deep-cleansing-oil/for/dry-skin) — High fit — [€32.00 at Amazon](https://www.amazon.it/dp/B001UE60E0?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Pore Cleansing Oil](https://lovi.care/skincare/it/p/dhc/pore-cleansing-oil/for/sensitive-skin) — Superior fit — [€32.00 at Amazon](https://www.amazon.it/dp/B001UE60E0?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Pixi or DHC: which is better?

Pixi fits sensitive, oily, and acne-prone skin best with superior and high ratings across many products on this page. Reviewers often mention deep hydration and radiance, though some note a sticky residue and strong fragrance.

### What is the difference between Pixi and DHC?

Pixi offers a wide variety of skincare items like toners and [serums](https://lovi.care/skincare/it/ingredients/serum) with key ingredients such as [aloe vera](https://lovi.care/skincare/it/ingredients/aloe-vera) and [hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), whereas DHC features cleansing oils on this page. Reviewers report that Pixi products on this page help deliver deep hydration and a glow, though they may sometimes cause a sticky residue or scent issues.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/) [Iranian Journal of Medical Sciences, 2019](https://pubmed.ncbi.nlm.nih.gov/30666070/)

### Which is more affordable, Pixi or DHC?

This page does not contain pricing information, so a comparison of affordability between Pixi and DHC cannot be made.

### Which causes fewer breakouts, Pixi or DHC?

DHC's products on this page list no fragrance, which is less likely to cause irritation and breakouts than some scented Pixi items. Pixi fits acne-prone skin best with items like [Retinol](https://lovi.care/skincare/it/ingredients/retinol) Tonic, while DHC includes Pore Cleansing Oil with a High fit for acne-prone skin.

[The Journal of Investigative Dermatology, 2000](https://pubmed.ncbi.nlm.nih.gov/10692106/) [Archives of Dermatology, 2007](https://pubmed.ncbi.nlm.nih.gov/17515510/)

### Between Pixi and DHC, which brand offers products specifically formulated with fragrance?

Pixi offers products formulated with fragrance, as three of the products on this page list fragrance in their ingredients. In contrast, every DHC product on this page lists no fragrance.

### How do the founding years and countries of origin compare between Pixi and DHC?

Pixi was founded in 1999 in the United Kingdom, whereas DHC was founded earlier in 1980 in Japan.

### Which brand has more products listed on the page that achieve a Superior Lovi fit level for oily skin?

Pixi has more products listed on the page that achieve a Superior Lovi fit level for oily skin. Specifically, Glow Tonic and Retinol Tonic reach this top level for oily skin, whereas DHC has no products reaching a Superior fit for oily skin.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [Hyaluronic acid and wound healing](https://pubmed.ncbi.nlm.nih.gov/25877441/) Sodium hyaluronate · Journal of Pharmacy & Pharmaceutical Sciences, 2015
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review](https://pubmed.ncbi.nlm.nih.gov/30666070/) Aloe barbadensis leaf juice · Iranian Journal of Medical Sciences, 2019
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [A topical antioxidant solution containing vitamins C and E stabilized by ferulic acid provides protection for human skin against damage caused by ultraviolet irradiation](https://pubmed.ncbi.nlm.nih.gov/18603326/) Ferulic acid · Journal of the American Academy of Dermatology, 2008
- [Protective effects of a topical antioxidant mixture containing vitamin C, ferulic acid, and phloretin against ultraviolet-induced photodamage in human skin](https://pubmed.ncbi.nlm.nih.gov/19146606/) Ferulic acid · Journal of Cosmetic Dermatology, 2008
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice, Aloe barbadensis leaf extract · Clinical Pharmacology, 2018
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ferulic acid · Journal of Cosmetic Dermatology, 2020
- [Sambucus nigra L. ameliorates UVB-induced photoaging and inflammatory response in human skin keratinocytes](https://pubmed.ncbi.nlm.nih.gov/31512082/) Sambucus nigra extract · Cytotechnology, 2019
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [Improvement of skin condition in striae distensae: development, characterization and clinical efficacy of a cosmetic product containing Punica granatum seed oil and Croton lechleri resin extract](https://pubmed.ncbi.nlm.nih.gov/28280300/) Punica granatum seed oil · Drug Design, Development and Therapy, 2017
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract, Witch hazel extract · Phytochemistry, 2001
- [Anti-melanogenic property of ginsenoside Rf from Panax ginseng via inhibition of CREB/MITF pathway in melanocytes and ex vivo human skin](https://pubmed.ncbi.nlm.nih.gov/34803425/) Panax ginseng root extract · Journal of Ginseng Research, 2021
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors](https://pubmed.ncbi.nlm.nih.gov/33081083/) Rose extract · Molecules, 2020
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Biochemical Pilot Study on Effects of Pomegranate Seed Oil Extract and Cosmetic Cream on Neurologically Mediated Skin Inflammation in Animals and Humans: A Comparative Observational Study](https://pubmed.ncbi.nlm.nih.gov/36677961/) Punica granatum seed oil · Molecules, 2023
- [Formulation strategies to modulate the topical delivery of anti-inflammatory compounds](https://pubmed.ncbi.nlm.nih.gov/24139433/) Stearyl glycyrrhetinate · Journal of Cosmetic Science, 2013
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Fractional microneedle radiofrequency with the application of vitamin C, E, and ferulic acid serum for neck skin rejuvenation: a prospective, double-blinded, split-neck, placebo-controlled trial](https://pubmed.ncbi.nlm.nih.gov/40464749/) Ferulic acid · The Journal of Dermatological Treatment, 2025
- [Betula alba Bark Extract and Empetrum nigrum Fruit Juice, a Natural Alternative to Niacinamide for Skin Barrier Benefits](https://pubmed.ncbi.nlm.nih.gov/36293365/) Betula alba juice · International Journal of Molecular Sciences, 2022
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus fruit extract · Nutrients, 2024
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 3-o-ethyl ascorbic acid · Polymers, 2023
- [Permeation, metabolism and site of action concentration of nicotinic acid derivatives in human skin. Correlation with topical pharmacological effect](https://pubmed.ncbi.nlm.nih.gov/14550884/) Hexyl nicotinate · European Journal of Pharmaceutical Sciences, 2003
- [Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil](https://pubmed.ncbi.nlm.nih.gov/24451077/) Rosa damascena oil flower · Acta Pharmaceutica, 2013
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study](https://pubmed.ncbi.nlm.nih.gov/32379165/) Prunus amygdalus dulcis oil · Journal of Wound, Ostomy, and Continence Nursing, 2020
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Hexyl-nicotinate-induced vasodilation in normal human skin](https://pubmed.ncbi.nlm.nih.gov/3582710/) Hexyl nicotinate · Dermatologica, 1987
- [Development and Evaluation of Cucurbitacin B Microemulsion: the Effect of Oil Phase and Aqueous Phase on Drug Percutaneous Absorption Based on ATR-FTIR Spectroscopy and Molecular Modeling](https://pubmed.ncbi.nlm.nih.gov/32895882/) Cucumis sativus extract · AAPS PharmSciTech, 2020
- [The effects of topically applied hexyl nicotinate lotion on the cutaneous blood flow in patients with Raynaud's phenomenon](https://pubmed.ncbi.nlm.nih.gov/3203071/) Hexyl nicotinate · The British Journal of Dermatology, 1988
- [Clinical study of a spray containing birch juice for repairing sensitive skin](https://pubmed.ncbi.nlm.nih.gov/36961534/) Betula alba juice · Archives of Dermatological Research, 2023
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil · Lasers in Medical Science, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## The brands

- British skincare: [Pixi](https://lovi.care/skincare/it/brands/pixi)
- Japanese skincare: [DHC](https://lovi.care/skincare/it/brands/dhc)

## More comparisons

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- [SKIN1004 vs DHC](https://lovi.care/skincare/it/compare/skin1004-vs-dhc)
- [Anua vs Pixi](https://lovi.care/skincare/it/compare/anua-vs-pixi)
- [Anua vs DHC](https://lovi.care/skincare/it/compare/anua-vs-dhc)
- [Medicube vs Pixi](https://lovi.care/skincare/it/compare/medicube-vs-pixi)
- [Medicube vs DHC](https://lovi.care/skincare/it/compare/medicube-vs-dhc)
- [The Ordinary vs Pixi](https://lovi.care/skincare/it/compare/the-ordinary-vs-pixi)
- [The Ordinary vs DHC](https://lovi.care/skincare/it/compare/the-ordinary-vs-dhc)
- [Beauty of Joseon vs Pixi](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-pixi)
- [Beauty of Joseon vs DHC](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-dhc)
- [COSRX vs Pixi](https://lovi.care/skincare/it/compare/cosrx-vs-pixi)
- [COSRX vs DHC](https://lovi.care/skincare/it/compare/cosrx-vs-dhc)
- [CeraVe vs Pixi](https://lovi.care/skincare/it/compare/cerave-vs-pixi)
- [CeraVe vs DHC](https://lovi.care/skincare/it/compare/cerave-vs-dhc)
- [La Roche-Posay vs Pixi](https://lovi.care/skincare/it/compare/la-roche-posay-vs-pixi)
- [La Roche-Posay vs DHC](https://lovi.care/skincare/it/compare/la-roche-posay-vs-dhc)
- [Dr. Althea vs Pixi](https://lovi.care/skincare/it/compare/dr-althea-vs-pixi)
- [Dr. Althea vs DHC](https://lovi.care/skincare/it/compare/dr-althea-vs-dhc)
- [Some By Mi vs Pixi](https://lovi.care/skincare/it/compare/some-by-mi-vs-pixi)
- [Some By Mi vs DHC](https://lovi.care/skincare/it/compare/some-by-mi-vs-dhc)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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