# No7 vs Principia

Page: https://lovi.care/skincare/it/compare/no7-vs-principia

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

No7 and Principia are two skincare brands tailored to distinct complexions and needs. The British brand offers [serums](https://lovi.care/skincare/it/ingredients/serum), eye products, moisturizers, sunscreens, and more built around [vitamin C](https://lovi.care/skincare/it/ingredients/vitamin-c), [shea butter](https://lovi.care/skincare/it/ingredients/shea-butter), and [hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), whereas the second is widely loved for its thoughtful cleansers and precise formulas. No7 products fit mature skin and dry skin best, with shea butter protecting skin and mitigating erythema, while Principia suits balanced to oily skin best to help maintain a healthy, balanced complexion. Both offer targeted solutions, though they differ fundamentally in their core ingredients and ideal skin types.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

[cosmeticsbusiness.com](https://cosmeticsbusiness.com/boots-becomes-standalone-company-after-walgreens-boots-alliance) [en.wikipedia.org](https://en.wikipedia.org/wiki/Walgreens_Boots_Alliance)

This page compares some of the most popular No7 and Principia products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg50bbbd9307).

### Popular No7 vs Principia products

#### No7

- [Future Renew Damage Reversal Serum](https://lovi.care/skincare/it/p/no7/future-renew-damage-reversal-serum/for/dry-skin) — High fit — [€35.99 at Amazon](https://www.amazon.it/dp/B0CL7DFXZZ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Protect & Perfect Intense Advanced Serum](https://lovi.care/skincare/it/p/no7/protect-and-perfect-intense-advanced-serum/for/dry-skin) — High fit — [€56.34 at Amazon](https://www.amazon.it/dp/B09TBC5VFM?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Restore & Renew Serum](https://lovi.care/skincare/it/p/no7/restore-and-renew-serum/for/acne-prone-skin) — High fit
- [Pure Retinol Eye Cream](https://lovi.care/skincare/it/p/no7/pure-retinol-eye-cream/for/mature-skin) — High fit — [€39.00 at Amazon](https://www.amazon.it/dp/B09GY6GTQC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Total Renewal Micro-Dermabrasion Exfoliator](https://lovi.care/skincare/it/p/no7/total-renewal-micro-dermabrasion-exfoliator/for/dry-sensitive-skin) — High fit — [€15.99 at Amazon](https://www.amazon.it/dp/B00LG07I9E?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Future Renew Damage Reversal Night Cream](https://lovi.care/skincare/it/p/no7/future-renew-damage-reversal-night-cream/for/mature-skin) — High fit
- [Pure Retinol](https://lovi.care/skincare/it/p/no7/pure-retinol/for/mature-skin) — Average fit
- [Pure Retinol 1% Night Concentrate](https://lovi.care/skincare/it/p/no7/pure-retinol-1-night-concentrate/for/combination-skin) — High fit

#### Principia

- [Gel de Limpeza GL-01](https://lovi.care/skincare/it/p/principia/gel-de-limpeza-gl-01/for/oily-skin) — Average fit

## Questions and answers

### No7 or Principia: which is better?

No7 is the better choice on this page because it offers a wide variety of [serums](https://lovi.care/skincare/it/ingredients/serum), creams, and sunscreens with High or Superior Lovi fit levels for mature and dry skin, whereas Principia features only a single cleanser. Reviewers often mention positive anti-aging results and deep hydration for No7 products, though some users note skin irritation.

### What is the difference between No7 and Principia?

No7 offers a broad range of 13 products featuring key ingredients like [vitamin C](https://lovi.care/skincare/it/ingredients/vitamin-c) and [retinol](https://lovi.care/skincare/it/ingredients/retinol) that fit mature and dry skin best, whereas Principia currently lists just one cleanser on this page. Reviewers report that No7 provides texture and hydration improvements, alongside some complaints about irritation and heavy textures.

### Which is more affordable, No7 or Principia?

This page does not provide pricing or affordability information for either No7 or Principia.

### Which causes fewer breakouts, No7 or Principia?

No7 products on this page have an average to high Lovi fit level for acne-prone skin, while Principia has a low fit level and cautions against use on dry skin.

### When were No7 and Principia founded and who owns them?

No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners. Principia was founded in 2020 and is owned by Viziera Participações Ltda.

### How many No7 products contain fragrance compared to Principia products?

Ten of the thirteen No7 products on this page list fragrance in their ingredients, while every Principia product on this page lists no fragrance.

### What are the key ingredients found across No7 products?

The key ingredients across the No7 products on this page are Vitamin C, [shea butter](https://lovi.care/skincare/it/ingredients/shea-butter), [hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), and [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide). Niacinamide helps control skin aging and pigmentation.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin powder · Acta Biochimica Polonica, 2012
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Tailoring of Retinyl Palmitate-Based Ethosomal Hydrogel as a Novel Nanoplatform for Acne Vulgaris Management: Fabrication, Optimization, and Clinical Evaluation Employing a Split-Face Comparative Study](https://pubmed.ncbi.nlm.nih.gov/34211271/) Retinyl palmitate · International Journal of Nanomedicine, 2021
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Structural characterization and in vivo evaluation of retinyl palmitate in non-ionic lamellar liquid crystalline system](https://pubmed.ncbi.nlm.nih.gov/21411295/) Retinyl palmitate · Colloids and Surfaces. B, Biointerfaces, 2011
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica leaf extract · Molecules, 2023
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Comparison of skin calming effects of cosmetic products containing 4-t-butylcyclohexanol or acetyl dipeptide-1 cetyl ester on capsaicin-induced facial stinging in volunteers with sensitive skin](https://pubmed.ncbi.nlm.nih.gov/26805418/) Acetyl dipeptide-1 cetyl ester · Journal of the European Academy of Dermatology and Venereology, 2016
- [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin powder · Journal of Cosmetic Dermatology, 2023
- [Comparative physicochemical stability and clinical anti-wrinkle efficacy of transdermal emulgel preparations of 5% sodium ascorbyl phosphate and or ascorbic acid on human volunteers](https://pubmed.ncbi.nlm.nih.gov/32383548/) Sodium ascorbyl phosphate · Journal of Cosmetic Dermatology, 2021
- [The evaluation of aluminum oxide crystal microdermabrasion for photodamage](https://pubmed.ncbi.nlm.nih.gov/11737128/) Alumina · Dermatologic Surgery, 2001
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [A randomized controlled trial to compare the effectiveness and safety of adsorbent lotion containing tapioca starch, spent grain wax, Butyrospermum parkii extract, argania spinosa kernel oil, aloe barbadensis, rosehip oil, and allantoin with a low-potency topical corticosteroid in the treatment of intertrigo](https://pubmed.ncbi.nlm.nih.gov/33811776/) African shea butter · Journal of Cosmetic Dermatology, 2022
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The effect of a vitamin A palmitate and antioxidant-containing oil-based moisturizer on photodamaged skin of several body sites](https://pubmed.ncbi.nlm.nih.gov/23438139/) Retinyl palmitate · Journal of Cosmetic Dermatology, 2013
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin powder · International Journal of Biological Macromolecules, 2024
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Clinical and histologic changes determine optimal treatment regimens for microdermabrasion](https://pubmed.ncbi.nlm.nih.gov/19753741/) Alumina · The Journal of Dermatological Treatment, 2002
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Octocrylene · Archives of Dermatological Research, 2024
- [Microneedling and Topical Retinyl Palmitate for Acne Scars: A Preliminary Split-Face Study with Placebo Control](https://pubmed.ncbi.nlm.nih.gov/41899112/) Retinyl palmitate · Journal of Clinical Medicine, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl oligopeptide, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter, Butyrospermum parkii butter shea butter, African shea butter · Lasers in Medical Science, 2025
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Octisalate · Journal of Drugs in Dermatology, 2025
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026

## The brands

- British skincare: [No7](https://lovi.care/skincare/it/brands/no7)
- Skincare: [Principia](https://lovi.care/skincare/it/brands/principia)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/no7-vs-principia
- United Kingdom: https://lovi.care/skincare/uk/compare/no7-vs-principia
- Ireland: https://lovi.care/skincare/ie/compare/no7-vs-principia
- Germany: https://lovi.care/skincare/de/compare/no7-vs-principia
- France: https://lovi.care/skincare/fr/compare/no7-vs-principia
- Italy: https://lovi.care/skincare/it/compare/no7-vs-principia (this page)
- Netherlands: https://lovi.care/skincare/nl/compare/no7-vs-principia
- Spain: https://lovi.care/skincare/es/compare/no7-vs-principia
- Canada: https://lovi.care/skincare/ca/compare/no7-vs-principia
- Australia: https://lovi.care/skincare/au/compare/no7-vs-principia
- Singapore: https://lovi.care/skincare/sg/compare/no7-vs-principia
- Saudi Arabia: https://lovi.care/skincare/sa/compare/no7-vs-principia
- United Arab Emirates: https://lovi.care/skincare/ae/compare/no7-vs-principia