# No7 vs Biluma

Page: https://lovi.care/skincare/it/compare/no7-vs-biluma

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

No7 and Biluma are trusted skincare lines offering targeted daily care for diverse complexions. The British brand features [serums](https://lovi.care/skincare/it/ingredients/serum), eye products, moisturizers, and sunscreens utilizing [vitamin C](https://lovi.care/skincare/it/ingredients/vitamin-c), [shea butter](https://lovi.care/skincare/it/ingredients/shea-butter), and [hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), while the Indian brand is beloved for sophisticated serums and carefully crafted formulas. No7 suits mature skin and dry skin best, and Biluma suits combination, sensitive, and dry skin best. The two differ primarily in their founding heritage, targeted skin types, and key active ingredients.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

[cosmeticsbusiness.com](https://cosmeticsbusiness.com/boots-becomes-standalone-company-after-walgreens-boots-alliance) [en.wikipedia.org](https://en.wikipedia.org/wiki/Walgreens_Boots_Alliance)

Biluma is an Indian skincare brand founded in 2014 and owned by Galderma Group AG.

[galderma.com](https://www.galderma.com/sites/default/files/2026-03/galderma_ar_2025_consolidated-doc_8b_260304_-_full.pdf)

This page compares some of the most popular No7 and Biluma products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg810c2a3f7b).

### Popular No7 vs Biluma products

#### No7

- [Future Renew Damage Reversal Serum](https://lovi.care/skincare/it/p/no7/future-renew-damage-reversal-serum/for/dry-skin) — High fit — [€35.99 at Amazon](https://www.amazon.it/dp/B0CL7DFXZZ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Protect & Perfect Intense Advanced Serum](https://lovi.care/skincare/it/p/no7/protect-and-perfect-intense-advanced-serum/for/dry-skin) — High fit — [€56.34 at Amazon](https://www.amazon.it/dp/B09TBC5VFM?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Restore & Renew Serum](https://lovi.care/skincare/it/p/no7/restore-and-renew-serum/for/acne-prone-skin) — High fit
- [Pure Retinol Eye Cream](https://lovi.care/skincare/it/p/no7/pure-retinol-eye-cream/for/mature-skin) — High fit — [€39.00 at Amazon](https://www.amazon.it/dp/B09GY6GTQC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Total Renewal Micro-Dermabrasion Exfoliator](https://lovi.care/skincare/it/p/no7/total-renewal-micro-dermabrasion-exfoliator/for/dry-sensitive-skin) — High fit — [€15.99 at Amazon](https://www.amazon.it/dp/B00LG07I9E?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Future Renew Damage Reversal Night Cream](https://lovi.care/skincare/it/p/no7/future-renew-damage-reversal-night-cream/for/mature-skin) — High fit
- [Pure Retinol](https://lovi.care/skincare/it/p/no7/pure-retinol/for/mature-skin) — Average fit
- [Pure Retinol 1% Night Concentrate](https://lovi.care/skincare/it/p/no7/pure-retinol-1-night-concentrate/for/combination-skin) — High fit

#### Biluma

- [Cream](https://lovi.care/skincare/it/p/biluma/cream/for/combination-skin) — Average fit

### No7 vs Biluma [serums](https://lovi.care/skincare/it/ingredients/serum) and treatments

#### No7

- [Future Renew Damage Reversal Serum](https://lovi.care/skincare/it/p/no7/future-renew-damage-reversal-serum/for/dry-skin) — High fit — [€35.99 at Amazon](https://www.amazon.it/dp/B0CL7DFXZZ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Restore & Renew Serum](https://lovi.care/skincare/it/p/no7/restore-and-renew-serum/for/acne-prone-skin) — High fit
- [Protect & Perfect Intense Advanced Serum](https://lovi.care/skincare/it/p/no7/protect-and-perfect-intense-advanced-serum/for/dry-skin) — High fit — [€56.34 at Amazon](https://www.amazon.it/dp/B09TBC5VFM?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Pure Retinol 1% Night Concentrate](https://lovi.care/skincare/it/p/no7/pure-retinol-1-night-concentrate/for/combination-skin) — High fit
- [Pure Retinol](https://lovi.care/skincare/it/p/no7/pure-retinol/for/mature-skin) — Average fit

#### Biluma

- [Cream](https://lovi.care/skincare/it/p/biluma/cream/for/combination-skin) — Average fit

## Questions and answers

### No7 or Biluma: which is better?

No7 fits mature skin, dry skin, and dry sensitive skin best, whereas Biluma has lower fit levels for dry and dry sensitive skin. No7 offers a wider variety of products on this page, including multiple [serums](https://lovi.care/skincare/it/ingredients/serum), eye creams, and moisturizers with key ingredients like [hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid) and [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide).

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### What is the difference between No7 and Biluma?

No7 offers a wide range of products including serums, eye treatments, and day creams with High and Superior Lovi fit levels for mature and dry skin, while Biluma features a single cream with Low Lovi fit for dry skin. No7's products on this page often incorporate key ingredients like [Vitamin C](https://lovi.care/skincare/it/ingredients/vitamin-c) and [retinol](https://lovi.care/skincare/it/ingredients/retinol), which helps address aging and pigmentation.

[The Journal of Investigative Dermatology, 2000](https://pubmed.ncbi.nlm.nih.gov/10692106/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### Which is more affordable, No7 or Biluma?

This page does not contain pricing information for either No7 or Biluma, so a comparison of affordability cannot be made.

### Which causes fewer breakouts, No7 or Biluma?

Neither brand can be said to cause fewer breakouts, as the products on this page do not provide specific data on breakout frequency.

### Which brand has been around longer, No7 or Biluma, and where were they founded?

No7 has been around longer than Biluma, having been founded in the United Kingdom in 1935, whereas Biluma was founded in India in 2014.

### How many products do No7 and Biluma have on this page that contain fragrance?

No7 has 3 products on this page that list fragrance in their ingredients, while Biluma has none as every product on this page lists no fragrance.

### What key ingredients are found across the No7 products listed on this page?

The products on this page for No7 feature Vitamin C, [Shea butter](https://lovi.care/skincare/it/ingredients/shea-butter), Hyaluronic acid, and Niacinamide as their key ingredients.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin powder · Acta Biochimica Polonica, 2012
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Tailoring of Retinyl Palmitate-Based Ethosomal Hydrogel as a Novel Nanoplatform for Acne Vulgaris Management: Fabrication, Optimization, and Clinical Evaluation Employing a Split-Face Comparative Study](https://pubmed.ncbi.nlm.nih.gov/34211271/) Retinyl palmitate · International Journal of Nanomedicine, 2021
- [A double-blind, placebo-controlled randomized trial of Serratulae quinquefoliae folium, a new source of β-arbutin, in selected skin hyperpigmentations](https://pubmed.ncbi.nlm.nih.gov/26119285/) Arbutin · Journal of Cosmetic Dermatology, 2015
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [Structural characterization and in vivo evaluation of retinyl palmitate in non-ionic lamellar liquid crystalline system](https://pubmed.ncbi.nlm.nih.gov/21411295/) Retinyl palmitate · Colloids and Surfaces. B, Biointerfaces, 2011
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica leaf extract · Molecules, 2023
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Comparison of skin calming effects of cosmetic products containing 4-t-butylcyclohexanol or acetyl dipeptide-1 cetyl ester on capsaicin-induced facial stinging in volunteers with sensitive skin](https://pubmed.ncbi.nlm.nih.gov/26805418/) Acetyl dipeptide-1 cetyl ester · Journal of the European Academy of Dermatology and Venereology, 2016
- [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha arbutin · Heliyon, 2023
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin powder · Journal of Cosmetic Dermatology, 2023
- [Comparative physicochemical stability and clinical anti-wrinkle efficacy of transdermal emulgel preparations of 5% sodium ascorbyl phosphate and or ascorbic acid on human volunteers](https://pubmed.ncbi.nlm.nih.gov/32383548/) Sodium ascorbyl phosphate · Journal of Cosmetic Dermatology, 2021
- [The evaluation of aluminum oxide crystal microdermabrasion for photodamage](https://pubmed.ncbi.nlm.nih.gov/11737128/) Alumina · Dermatologic Surgery, 2001
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [A randomized controlled trial to compare the effectiveness and safety of adsorbent lotion containing tapioca starch, spent grain wax, Butyrospermum parkii extract, argania spinosa kernel oil, aloe barbadensis, rosehip oil, and allantoin with a low-potency topical corticosteroid in the treatment of intertrigo](https://pubmed.ncbi.nlm.nih.gov/33811776/) African shea butter · Journal of Cosmetic Dermatology, 2022
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The effect of a vitamin A palmitate and antioxidant-containing oil-based moisturizer on photodamaged skin of several body sites](https://pubmed.ncbi.nlm.nih.gov/23438139/) Retinyl palmitate · Journal of Cosmetic Dermatology, 2013
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin powder · International Journal of Biological Macromolecules, 2024
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Clinical and histologic changes determine optimal treatment regimens for microdermabrasion](https://pubmed.ncbi.nlm.nih.gov/19753741/) Alumina · The Journal of Dermatological Treatment, 2002
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Octocrylene · Archives of Dermatological Research, 2024
- [Microneedling and Topical Retinyl Palmitate for Acne Scars: A Preliminary Split-Face Study with Placebo Control](https://pubmed.ncbi.nlm.nih.gov/41899112/) Retinyl palmitate · Journal of Clinical Medicine, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl oligopeptide, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Octisalate · Journal of Drugs in Dermatology, 2025

## The brands

- British skincare: [No7](https://lovi.care/skincare/it/brands/no7)
- Indian skincare: [Biluma](https://lovi.care/skincare/it/brands/biluma)

## More comparisons

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- [SKIN1004 vs Biluma](https://lovi.care/skincare/it/compare/skin1004-vs-biluma)
- [Anua vs No7](https://lovi.care/skincare/it/compare/anua-vs-no7)
- [Anua vs Biluma](https://lovi.care/skincare/it/compare/anua-vs-biluma)
- [Medicube vs No7](https://lovi.care/skincare/it/compare/medicube-vs-no7)
- [Medicube vs Biluma](https://lovi.care/skincare/it/compare/medicube-vs-biluma)
- [The Ordinary vs No7](https://lovi.care/skincare/it/compare/the-ordinary-vs-no7)
- [The Ordinary vs Biluma](https://lovi.care/skincare/it/compare/the-ordinary-vs-biluma)
- [Beauty of Joseon vs No7](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-no7)
- [Beauty of Joseon vs Biluma](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-biluma)
- [COSRX vs No7](https://lovi.care/skincare/it/compare/cosrx-vs-no7)
- [COSRX vs Biluma](https://lovi.care/skincare/it/compare/cosrx-vs-biluma)
- [CeraVe vs No7](https://lovi.care/skincare/it/compare/cerave-vs-no7)
- [CeraVe vs Biluma](https://lovi.care/skincare/it/compare/cerave-vs-biluma)
- [La Roche-Posay vs No7](https://lovi.care/skincare/it/compare/la-roche-posay-vs-no7)
- [La Roche-Posay vs Biluma](https://lovi.care/skincare/it/compare/la-roche-posay-vs-biluma)
- [Dr. Althea vs No7](https://lovi.care/skincare/it/compare/dr-althea-vs-no7)
- [Dr. Althea vs Biluma](https://lovi.care/skincare/it/compare/dr-althea-vs-biluma)
- [Some By Mi vs No7](https://lovi.care/skincare/it/compare/some-by-mi-vs-no7)
- [Some By Mi vs Biluma](https://lovi.care/skincare/it/compare/some-by-mi-vs-biluma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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