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Neutrogena vs Dr. Barbara Sturm

Neutrogena and Dr. Barbara Sturm are two distinct skincare lines known, respectively, for moisturizers, sunscreens, and cleansers using glycerin and hyaluronic acid, and for gentle moisturizers, clarifying exfoliants, and nourishing serums built on scientifically advanced formulas. Both brands suit dry skin best, while the American brand also addresses mature skin and the German brand caters to sensitive and balanced skin. They differ primarily in their heritage, with the former founded in 1930 and owned by Kimberly-Clark Corporation since 2026, and the latter founded in 2014 and owned by Puig since 2024.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular Neutrogena and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

NeutrogenaDr. Barbara Sturm
  • Deep hydration and plumping Mostly MentionedMostly Mentioned
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
    • “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
  • Fragrance-free and gentle formulas Mostly MentionedMostly Mentioned
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “reduced redness — Dr. Barbara Sturm Hyaluronic Serum”
  • Lightweight texture and absorption Mostly MentionedOften Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Absorbs into skin without residue. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
  • Skin texture, fine lines, and dark spots Sometimes NotedOften Mentioned
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Cleansing and makeup removal Sometimes NotedOften Mentioned
    • “deep yet gentle cleanse — Dr. Barbara Sturm Enzyme Cleanser”
    • “dissolves stubborn waterproof mascara — Neutrogena Oil-Free Eye Makeup Remover”
  • Cooling and radiant glow sensation Rarely NotedSometimes Noted
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
    • “Feels amazing and cold on the skin — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
  • Price, value, and expensive cost Sometimes NotedMostly Mentioned
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
    • “Runs out quickly — Neutrogena HYDRO BOOST WATER CREAM”
    • “Tube is tiny for the cost — Neutrogena Hydro Boost Eye Gel-Cream”
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Lack of immediate or minimal results Rarely NotedOften Mentioned
    • “Did nothing for wrinkles — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”
  • Strong fragrance and scent issues Sometimes NotedRarely Noted
    • “smells a bit weird — Dr. Barbara Sturm Enzyme Cleanser”
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
  • Insufficient moisture and dry skin issues Sometimes NotedSometimes Noted
    • “Not moisturizing enough for winter months — Neutrogena Hydro Boost Water Gel”
    • “Not rich enough for very dry mature skin — Neutrogena Hydro Boost Eye Gel-Cream”
    • “face feels a bit tight — Dr. Barbara Sturm Enzyme Cleanser”

Questions and answers

Neutrogena or Dr. Barbara Sturm: which is better?

Neutrogena is better for budget-friendly hydration and a wide variety of daily skincare needs, while Dr. Barbara Sturm tends to be better for targeting skin texture, fine lines, and dark spots.

What is the difference between Neutrogena and Dr. Barbara Sturm?

Neutrogena offers a larger range of affordable products featuring ingredients like retinol that helps with anti-aging, whereas Dr. Barbara Sturm provides specialized fragrance-free formulas that focus on gentle cleansing and improving skin texture.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Neutrogena or Dr. Barbara Sturm: which moisturizer is better?

Neutrogena and Dr. Barbara Sturm both offer effective moisturizers, with Neutrogena providing deeply hydrating and lightweight options like Hydro Boost Water Gel, while Dr. Barbara Sturm features specialized hydrating treatments like Hyaluronic Serum. Topical hyaluronic acid helps improve skin quality and signs of aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Neutrogena or Dr. Barbara Sturm?

Neutrogena is more affordable than Dr. Barbara Sturm, as indicated by review themes noting high costs for Dr. Barbara Sturm and price concerns for Neutrogena.

Which causes fewer breakouts, Neutrogena or Dr. Barbara Sturm?

Neutrogena offers several options with an acne-prone skin fit level of Superior or High across the products on this page, whereas Dr. Barbara Sturm has fewer options overall.

Which brand has been around longer, Neutrogena or Dr. Barbara Sturm?

Neutrogena has been around much longer, having been founded in the United States in 1930, whereas Dr. Barbara Sturm was founded more recently in Germany in 2014.

How many Dr. Barbara Sturm products on this page list fragrance in their ingredients compared to Neutrogena?

Every Dr. Barbara Sturm product on this page lists no fragrance in its ingredients, whereas 35 of the 39 Neutrogena products on this page list no fragrance.

Which brand is owned by Puig and which is owned by Kimberly-Clark Corporation?

Dr. Barbara Sturm is owned by Puig, while Neutrogena is owned by Kimberly-Clark Corporation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.